Kit Pricing: Plans & Cost Calculator 2026
Free tier includes 10K subscribers and landing pages. Paid plans range from $33 to $66/mo across 3 options.
Kit plans and pricing
Billing surface
Pick a plan, set your seat count and switch billing to see the running total. The full breakdown lives in the calculator below.
Creator
Growing creators
Pro
Scaling creators
Kit pricing: the quick answer
Kit, formerly ConvertKit, runs from free to $66 per month at 1,000 subscribers: a free Newsletter plan for up to 10,000 subscribers, then Creator at $33/mo ($390 a year) and Pro at $66/mo ($790 a year). Both paid plans price by subscriber count, so the monthly rate climbs as your list grows past the 1,000-subscriber band. No plan has a send limit. The catch sits outside the plan fee: selling digital products carries a percentage-plus-fixed cut on every transaction.
- NewsletterFree
- Creator$33/mo
- Pro$66/mo
At $33/mo to start, Kit sits 154% above the $13/mo median across 19 email marketing tools we track.
Kit cost calculator
Kit Hidden Costs & Pitfalls
Kit's plan price is the 1,000-subscriber entry, and the number that actually grows is your subscriber count. On top of that, anything you sell or recommend through Kit carries its own cut, which the plan price does not cover.
Kit pricing, read against its live plans and category
Positioning
Kit keeps a genuinely generous free Newsletter plan (up to 10,000 subscribers, unlimited broadcasts, and digital product sales), then Creator opens at $39/mo at 1,000 subscribers, or $33/mo on annual billing. The catch is the subscriber ladder: Creator runs $89/mo at 5,000 subscribers and $199/mo at 25,000, so the entry price understates what a growing creator pays. Pro at $66/mo adds engagement scoring, deliverability reporting, and unlimited users. For creators who monetize, the tools are strong, but the price tracks your audience, not the sticker.
Cost drivers
- 1Creator scales by subscriber band from $39/mo at 1,000 subscribers to $199/mo at 25,000, and Kit auto-upgrades you to the next tier when you cross it.
- 2Selling digital products carries a 3.5% + $0.30 transaction fee on every plan, including the free one.
- 3Paid Recommendations earnings on Creator and Pro are subject to a 23.5% revenue share to Kit.
Watch-outs
The recurring complaint is cost at scale: buyers say Kit gets expensive as the list grows, and the subscriber-based curve punishes creators who build an audience faster than they monetize it.
Strengths
The free tier is a real one, and the creator tooling is genuinely good.
- Free Newsletter plan supports up to 10,000 subscribers with no send limits
- Tag-based segmentation and an intuitive visual automation builder
- Annual billing gives two months free ($390/yr Creator, $790/yr Pro) plus free migration
What users say
“if you”
“Both also have decent free tiers, and I”
Editor’s take
The free Newsletter plan is excellent for beginners, and Creator at $39/mo (or $33 annual) fits solopreneurs who need real automation. Pro at $66/mo earns its keep only if you want engagement scoring and deliverability reporting. Just price it at your actual subscriber count, not the 1,000-subscriber floor, and factor the sales fees if you monetize. If the subscriber curve gets steep, ActiveCampaign is worth comparing for heavier automation.
Oleh KemFounder & Lead AnalystKit price history
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Frequently asked questions
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Pricing Page | Source of verified tiers | July 8, 2026 |
| Official Website | Official vendor website | — |
| Capterra | Capterra verified user reviews · 4.7/5 | — |
| TrustRadius | TrustRadius verified reviews | — |
Every fact on this Kit pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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