Kit Pricing: Plans & Cost Calculator 2026
Free tier includes 10K subscribers and landing pages. Paid plans range from $33/mo to $66/mo across 3 options.
Kit plans and pricing
Kit pricing: the quick answer
Kit, formerly ConvertKit, runs from free to $66 per month at 1,000 subscribers as of July 7, 2026: a free Newsletter plan for up to 10,000 subscribers, then Creator at $39/mo ($33/mo annual) and Pro at $66/mo. Both paid plans price by subscriber count, so Creator climbs to $59/mo at 3,000 subscribers, $89 at 5,000, and $199 at 25,000. Annual billing gives two months free ($390/yr Creator, $790 Pro), and no plan has a send limit. The catch sits outside the plan fee: selling digital products carries a 3.5 percent plus 30 cent cut on every transaction.
- NewsletterFree
- Creator$33/mo
- Pro$66/mo
At $33/mo to start, Kit sits 154% above the $13/mo median across 18 email marketing tools we track.
Kit cost calculator
What Kit really costs
Kit's plan price is the 1,000-subscriber entry, and the number that actually grows is your subscriber count. On top of that, anything you sell or recommend through Kit carries its own cut, which the plan price does not cover.
Pricing Expert Take
Independent analysis · Kit
Value Analysis
Kit keeps a genuinely generous free Newsletter plan (up to 10,000 subscribers, unlimited broadcasts, and digital product sales), then Creator opens at $39/mo at 1,000 subscribers, or $33/mo on annual billing. The catch is the subscriber ladder: Creator runs $89/mo at 5,000 subscribers and $199/mo at 25,000, so the entry price understates what a growing creator pays. Pro at $66/mo adds engagement scoring, deliverability reporting, and unlimited users. For creators who monetize, the tools are strong, but the price tracks your audience, not the sticker.
Hidden Costs
- Creator scales by subscriber band from $39/mo at 1,000 subscribers to $199/mo at 25,000, and Kit auto-upgrades you to the next tier when you cross it.
- Selling digital products carries a 3.5% + $0.30 transaction fee on every plan, including the free one.
- Paid Recommendations earnings on Creator and Pro are subject to a 23.5% revenue share to Kit.
Red Flags
The recurring complaint is cost at scale: buyers say Kit gets expensive as the list grows, and the subscriber-based curve punishes creators who build an audience faster than they monetize it.
"pricing scales with subscribers, so it gets expensive as you grow."
"an expensive platform though - even though it's one of the best."
Based on analysis of recent Reddit and G2 discussions.
Green Wins
The free tier is a real one, and the creator tooling is genuinely good.
- Free Newsletter plan supports up to 10,000 subscribers with no send limits
- Tag-based segmentation and an intuitive visual automation builder
- Annual billing gives two months free ($390/yr Creator, $790/yr Pro) plus free migration
User Voices
"if you're scaling fast or need advanced features, pricing..."
"Both also have decent free tiers, and I'm just starting out."
"Kit (ConvertKit) is great if you want a simple, creator-focused email tool."
Verdict
The free Newsletter plan is excellent for beginners, and Creator at $39/mo (or $33 annual) fits solopreneurs who need real automation. Pro at $66/mo earns its keep only if you want engagement scoring and deliverability reporting. Just price it at your actual subscriber count, not the 1,000-subscriber floor, and factor the sales fees if you monetize. If the subscriber curve gets steep, ActiveCampaign is worth comparing for heavier automation.
Kit price history
Cheaper Email Marketing tools
Frequently asked questions
How does Kit pricing compare?
See how Kit's 3 pricing plans stack up against similar Email Marketing tools.
Research Reports
Sources & Data Trail · Kit
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-02)
- 2.Official Website·Official vendor website
- 3.Capterra·Capterra verified user reviews · 4.7/5
- 4.TrustRadius·TrustRadius verified reviews