Heap Pricing Plans and Tiers 2026
Product analytics with automatic event capture for web and mobile
All Plans & Pricing
Best for: Only useful for proof-of-concept
- ✓Up to 10,000 sessions per month
- ✓Autocapture of all user interactions
- ✓Core analytics (graphs, funnels, retention)
- ✓1 project
- ✓6 months data retention
Best for: Negotiate hard - Heap's list prices have significant room
- ✓Custom session volume
- ✓Up to 3 projects
- ✓12 months data retention
- ✓Session replay
- ✓Heatmaps
- ✓Advanced analytics (paths, journeys)
- ✓Unlimited projects
- ✓12 months data retention
- ✓Integrations (Salesforce, Marketo, etc.)
- ✓Priority email support
- ✓Data warehouse sync (Snowflake, Redshift)
- ✓Custom data retention
- ✓Dedicated Customer Success Manager
- ✓99.9% Uptime SLA
- ✓24/7 emergency support
Pricing Analysis
Overview
Heap's free tier covers 10,000 sessions/month - enough for very early-stage testing but not production-grade analysis. Paid plans start at $3,600/year and pricing is not publicly listed beyond that, requiring a sales conversation. Amplitude and Mixpanel are both cheaper at comparable session volumes.
Which Plan Is Right for You?
Only useful for proof-of-concept. Move to paid or switch to PostHog's free tier if you have more than a handful of real users.
Negotiate hard - Heap's list prices have significant room. Get a Mixpanel quote first and use it as leverage.
If you are spending more than $10K/year, make sure you are actually using the data warehouse connectors and session analysis features that justify Heap over cheaper alternatives.
vs. Category Average
Free tier vs. $32/mo average
Our Verdict
Expensive relative to Mixpanel for similar funnel analysis, but the retroactive data access makes it worth the premium if your team frequently investigates unexpected drops.
Is Heap Worth the Price?
Strengths
- 1Automatic event capture without code
- 2Retroactive analysis capability
- 3Comprehensive product analytics
- 4Strong heatmaps and session replay
Considerations
- 1I recommend making Heap stronger, more user-friendly, and integrating it with other apps such as Instagram, Facebook, LinkedIn, an
- 2Heap can be improved because when you are collecting more and more data, it becomes dirty, and in the end, you receive dirty data
- 3The solution could be cheaper.
- 4Their analytics could be more user-friendly and ML could be used to give proactive feedback on user activities.
Ideal For
Product teams needing retroactive event analysis
Which plan fits you
Pricing Takeaway
★ 4.4/5Expensive relative to Mixpanel for similar funnel analysis, but the retroactive data access makes it worth the premium if your team frequently investigates unexpected drops.
List price covers the subscription. Total cost of ownership for Heap typically includes additional line items that don't appear on the pricing page.
Ask vendors for a total cost of ownership estimate before signing. Our methodology covers how we calculate verified list prices.
More Affordable Alternatives
Frequently Asked Questions
How does Heap pricing compare?
See how Heap's 4 pricing plans stack up against similar Analytics & BI tools.
Sources & Data Trail · Heap
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-21)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified user reviews · 4.4/5 · 1,098 reviews
- 4.Capterra·Capterra verified user reviews · 4.5/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews