Mixpanel Pricing: Plans & Cost Calculator 2026
Free tier includes 100k monthly tracked users, while the Growth plan starts at $17/mo for teams needing advanced saved reports.
Mixpanel plans and pricing
Free
Getting started
Growth
Scaling teams
Enterprise
Large-scale analytics
Mixpanel pricing: the quick answer
Mixpanel runs from free to $17 per month as of July 13, 2026, across 3 plans. Free covers up to 1M events a month. Growth is $17/mo, with your first 1M events free and everything after that billed by usage, and Enterprise is custom with unlimited volume. That Growth price is a floor, not a ceiling. Once you cross the free 1M events, Mixpanel charges $0.28 per 1,000 more, so a busy product will see the number climb from there.
- FreeFree
- Growth$17/mo
- EnterpriseCustom
At $17/mo to start, Mixpanel sits 65% below the $49/mo median across 5 analytics & bi tools we track.
Mixpanel cost calculator
Mixpanel pricing, read against its live plans and category
Positioning
Despite a generous free tier, Mixpanel's Growth plan jumps to $17/mo, significantly undercutting competitors. The Free plan is remarkably generous, offering unlimited core reports, Spark AI queries, and a data dictionary. For early-stage startups, the Growth plan provides excellent value by unlocking unlimited cohorts and advanced causal inference modeling. However, as event volume scales, the pricing quickly climbs, making it a premium investment for high-growth companies.
Cost drivers
- 1Group Analytics is excluded from the base Growth plan and requires a paid add-on fee.
- 2Overage charges apply when event volume exceeds the monthly limits of the Growth tier.
Watch-outs
As product usage scales, users report that Mixpanel's volume-based pricing model can lead to massive, unexpected bills. Some enterprise teams have seen costs balloon to tens of thousands of dollars before migrating to cheaper data warehouse solutions.
Strengths
The Growth plan at $17/mo offers deep, flexible event-based data model.
- Deep, flexible event-based data model
- Powerful cohort analysis and retention reports
- Interactive, real-time dashboards and funnels
What users say
“Mixpanel seems easier and more pleasant to use”
“The free tier is running out and it”
Editor’s take
Early-stage startups should exploit the Free tier or the $17/mo Growth plan for its superior visualization capabilities. Mid-market companies with massive event volumes should watch their data limits closely to avoid steep scaling penalties. If you want a simpler, flat-rate tracking tool without the scaling price shock, consider Plausible Analytics at $19/mo (based on $228/year).
Oleh KemFounder & Lead AnalystMixpanel Hidden Costs & Pitfalls
List price covers the subscription. Total cost of ownership for Mixpanel typically includes additional line items that don't appear on the pricing page.
Mixpanel price history
Cheaper Analytics & BI tools
Frequently asked questions
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Pricing Page | Source of verified tiers | July 8, 2026 |
| Official Website | Official vendor website | — |
| G2 | G2 verified user reviews · 4.6/5 · 1,331 reviews | — |
| Capterra | Capterra verified user reviews · 4.5/5 | — |
| TrustRadius | TrustRadius verified reviews | — |
| PeerSpot | PeerSpot enterprise peer reviews | — |
Every fact on this Mixpanel pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
Explore Mixpanel
Every page on Mixpanel in one place, you are on pricing.