Mixpanel Pricing: Plans & Cost Guide 2026
Mixpanel's free plan covers 1 million monthly events, and Growth is usage-based, starting at $0 with $0.28 per 1,000 events after the first million.
Mixpanel plans and pricing
Free
Getting started
Growth
Scaling teams
Enterprise
Large-scale analytics
Mixpanel pricing: the quick answer
Mixpanel is usage-based and runs from free to custom as of July 16, 2026, across three plans. Free covers up to 1 million events a month with unlimited core reports. Growth starts at $0: the first 1 million events are free, then it bills $0.28 per 1,000 events, so the price tracks your volume rather than a flat monthly fee. Enterprise is custom, with unlimited event volume and advanced governance. There is no fixed Growth floor; a busy product's bill climbs from $0 as events pile up past the first million.
- FreeFree
- GrowthFree
- EnterpriseCustom
Mixpanel is free to start, against a $49/mo median across 5 analytics & bi tools we track.
Mixpanel pricing, read against its live plans and category
Positioning
Mixpanel is genuinely usage-based. The Free plan covers up to 1 million events a month with unlimited core reports, Spark AI queries, and a data dictionary. Growth is not a flat fee: it starts at $0, keeps the first 1 million events free, then bills $0.28 per 1,000 events, and brings unlimited cohorts and causal-inference impact reports. For early-stage products that is excellent value; as event volume scales, the meter is where the real cost lands.
Cost drivers
- 1Group Analytics, Data Pipelines, and other add-ons sit outside the base Growth plan and cost extra.
- 2The usage meter is the bill. Past the free 1 million events, $0.28 per 1,000 adds up quickly for a busy product, and Enterprise is quote-only.
Watch-outs
At scale, users report volume-based bills climbing into serious money before they migrate to cheaper warehouse setups.
Editor’s take
Early-stage teams should run on the Free tier and let Growth's usage meter start at $0 until real volume arrives. Mid-market teams with large event counts should watch the $0.28-per-1,000 meter closely. If you want flat-rate tracking without usage surprises, consider Plausible Analytics at $19/mo.
Oleh KemFounder & Lead AnalystMixpanel Hidden Costs & Pitfalls
List price covers the subscription. Total cost of ownership for Mixpanel typically includes additional line items that don't appear on the pricing page.
Mixpanel price history
Cheaper Analytics & BI tools
Frequently asked questions
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Pricing Page | Source of verified tiers | July 16, 2026 |
| Official Website | Official vendor website | — |
| G2 | G2 verified user reviews · 4.6/5 · 1,331 reviews | — |
| Capterra | Capterra verified user reviews · 4.5/5 | — |
| TrustRadius | TrustRadius verified reviews | — |
| PeerSpot | PeerSpot enterprise peer reviews | — |
Every fact on this Mixpanel pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
Explore Mixpanel
Every page on Mixpanel in one place, you are on pricing.