Constant Contact Pricing: Plans & Features 2026
A $68 monthly gap separates the $12 Lite plan from the $80 Premium tier. Choose from 3 plans based on your list size and automation needs.
Constant Contact Plans & Tiers Explained
Lite
$12/moBest for: 500 contacts, 10x contacts emails/mo
- ✓Up to 500 contacts
- ✓10x monthly email send limit
- ✓Basic email templates
- ✓Social media posting and scheduling
- ✓Event management tools
Standard
$35/moBest for: 500 contacts, 12x contacts emails/mo, Automations
- ✓Up to 500 contacts
- ✓12x monthly email send limit
- ✓Pre-built email automation templates
- ✓Automatic resend to non-openers
- ✓Contact segmentation
Premium
$80/moBest for: 500 contacts, 24x contacts emails/mo, Dynamic content
- ✓Up to 500 contacts
- ✓24x monthly email send limit
- ✓Custom automation workflows
- ✓Advanced contact segmentation
- ✓Search Engine Optimization (SEO) tools
Pricing Expert Take
Independent analysis · Constant Contact
Value Analysis
Despite a low $12/mo entry point for its Lite plan, Constant Contact's pricing quickly escalates, with the Standard plan jumping to $35/mo. However, this low starting price is highly restrictive, limiting users to 500 contacts and a strict 10x monthly send cap. To access essential marketing tools like automated resends and contact segmentation, you must upgrade to the Standard plan at $35/mo, which immediately pushes you past the category median. The Premium plan at $80/mo is overpriced for smaller lists, though it is the only tier offering custom automation workflows and advanced segmentation.
Hidden Costs
- Contact-based scaling: Prices increase automatically beyond the base 500 contacts on all plans.
- User seat limits: The Lite plan restricts access to 1 single user seat, forcing team-based organizations to upgrade to higher tiers.
- Send limits: Strict monthly send caps (10x, 12x, or 24x your contact list size) penalize high-frequency senders.
Red Flags
Users report severe billing discrepancies where they are charged for top-tier plans while their accounts remain locked in trial status, compounded by unresponsive customer support. Deliverability issues also plague the platform, with emails frequently hitting spam filters or being blocked by recipient algorithms.
"They charged me for premium and my account shows standard trial."
"I am on the verge of losing it with constant contact + email deliverability."
Based on analysis of recent Reddit and G2 discussions.
Green Wins
The Lite plan at $12/mo offers affordable starting at $12/mo.
- Affordable starting at $12/mo
- Strong user ratings (4/5 on G2)
- 31 key features including Email Campaigns and Email Templates
User Voices
"Constant contact don't even bother unless you're going full premium."
"Constant Contact is more straightforward pricing and better automation"
"clunky their editor has become"
"Moved from constant contact to Klaviyo... pricing stays reasonable as your list grows."
Verdict
Budget-conscious solo creators should stick to the Lite plan at $12/mo, while growing teams requiring basic automation will need the Standard plan at $35/mo. If you require advanced automation without paying a premium tax, skip this platform entirely. A much stronger alternative is Mailchimp starting at $13/mo, which offers more flexible scaling and better editor usability.
How Does Constant Contact Pricing Compare?
Overview
Constant Contact - Email marketing and digital marketing platform for small businesses. 3 tiers from $12 to $80/mo. Lite covers 500 contacts, 10x contacts emails/mo, while Premium adds 500 contacts and 24x contacts emails/mo. At $12/mo, Constant Contact undercuts the $20/mo category average by 40%. For comparison, Loops starts at $49 and MailerLite at $10. Watch the 7x price jump from Lite ($12) to Premium ($80) - map out which features you actually need before committing to upper tiers.
Cost Per User
Which Plan Is Right for You?
$12/mo gets you 500 contacts, 10x contacts emails/mo. Entry point - cheaper than the $20/mo category average.
$35/mo gets you 500 contacts, 12x contacts emails/mo, Automations. The middle ground - enough for growing teams without enterprise overhead. Saves $45/mo vs. Premium.
$80/mo gets you 500 contacts, 24x contacts emails/mo, Dynamic content. 129% more than Standard - justified only if you need the extras.
vs. Category Average
43% below the email marketing average
Our Verdict
Constant Contact costs $12–$80/mo as of May 21, 2026, with 3 plans.
Rated 4.2/5, Constant Contact at $12/mo is a value pick in its category. Start with Lite ($12/mo). Upgrade to Standard only after you've confirmed 500 contacts will get used. Also compare against Loops ($49/mo) before deciding.
Is Constant Contact Worth the Price?
Strengths
- 1Affordable starting at $12/mo
- 2Strong user ratings (4/5 on G2)
- 331 key features including Email Campaigns and Email Templates
- 4Multiple pricing tiers (3 plans) to match different needs
- 5AI-powered features built in
Considerations
- 1Sometimes, you will be typing in a text box and hit the backspace, but the website will think you meant to go back a page.
- 2When I started using Constant Contact creating email was very flaky, in terms of crashes and usability (perhaps compared to Weebly
- 3They should have an option that you can cancel and re-open an account on-line without having to speak with a person and stay on ho
Ideal For
Small Businesses & Nonprofits
Which plan fits you
Pricing Takeaway
★ 4.0/5Rated 4.2/5, Constant Contact at $12/mo is a value pick in its category. Start with Lite ($12/mo). Upgrade to Standard only after you've confirmed 500 contacts will get used. Also compare against Loops ($49/mo) before deciding.
What Does Constant Contact Actually Cost You?
List price covers the subscription. Total cost of ownership for Constant Contact typically includes additional line items that don't appear on the pricing page.
Ask vendors for a total cost of ownership estimate before signing. Our methodology covers how we calculate verified list prices.
Constant Contact Pricing History
Budget-Friendly Email Marketing Tools
Frequently Asked Questions
How does Constant Contact pricing compare?
See how Constant Contact's 3 pricing plans stack up against similar Email Marketing tools.
Research Reports
Sources & Data Trail · Constant Contact
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-21)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified user reviews · 4/5 · 7,388 reviews
- 4.Capterra·Capterra verified user reviews · 4.3/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews