Constant Contact pricing plans
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Constant Contact Pricing: Plans & Cost Calculator 2026

Constant Contact has no free tier. Paid plans run from $12/mo for Lite up to $80/mo for Premium, with a custom Teams plan above.

Constant Contact plans and pricing

High· Verified July 16, 2026
Plan

Lite

Ideal for beginners

$12/mo
Award-winning email + social media tools
live 1:1 onboarding
live phone & chat support
drag-and-drop editor, AI copy generator, templates
automatic social posts
basic reporting
1 automation template
contact mgmt + web signup forms + 1 custom segment
social ads manager
host events/sell products/take payments
300 integrations
Choose Lite
Plan

Premium

Ideal for pros

$80/mo
Same as Standard, plus: priority onboarding (dedicated team)
dedicated priority support
dynamic content
unlimited automation templates + custom automations + ecommerce templates + auto-send welcome emails
unlimited custom segments
includes 500 SMS messages
Choose Premium
Custom

Teams

Ideal for teams with multiple locations

Custom
Maximize marketing impact across teams and locations from a single place
Contact sales

Constant Contact pricing: the quick answer

Quick answerHigh· Verified July 16, 2026

Constant Contact costs $12 to $80 per month across three tiers plus a custom Teams plan, with no free option and a 30-day money-back guarantee instead. Lite is $12/mo, Standard is $35/mo and adds automation and advanced reporting, and Premium is $80/mo with unlimited automations and 500 included SMS messages. Every price is the lowest contact band and scales with both your contact count and your send volume. Prepaying 12 months saves up to 15 percent, and registered nonprofits up to 30 percent. On Lite and Standard, SMS is a separate paid add-on.

  • Lite$12/mo
  • Standard$35/mo
  • Premium$80/mo
  • TeamsCustom
Run your numbers in the cost calculator: pick a plan and compare monthly against annual billing.
Free tier
No
Billing model
Flat Rate
Cheapest paid
$12/mo
Annual discount
Not offered

At $12/mo to start, Constant Contact sits 20% below the $15/mo median across 19 email marketing tools we track.


Constant Contact cost calculator

Constant Contact Hidden Costs & Pitfalls

What sits on top of the plan fee

Constant Contact's tier prices are the starting band, and the fine print says overage fees may apply, so the real bill answers to two variables: your list size and your send volume. A couple of add-ons sit on top of that.

Contacts and send volume scaling
Prices start at the lowest contact band and climb with both your contact count and how many emails you send, and the page warns that overage fees may apply above your tier. The full band table sits behind a link, so a small business planning to grow cannot map the cost curve from the headline $12 alone. Treat the tier price as a floor and confirm the band that matches your real list before you commit.
scales by contacts and sends
SMS messaging
SMS is bundled only on Premium, which includes 500 messages. On Lite and Standard it is a separate add-on starting at $10/mo for up to 500 messages. So a Standard subscriber who wants text campaigns is really at $45/mo, not $35. If SMS matters to you, that changes the Standard-versus-Premium math, since Premium folds the 500 messages into its $80 price.
+$10/mo for 1-500 SMS
Prepay for the discount
There is no monthly-versus-annual toggle; the discount only comes from prepaying 12 months up front, which saves up to 15 percent (up to 30 percent for registered nonprofits). So the cheaper effective rate on Lite means paying for a full year at once, not a lower monthly charge. If you are confident about staying, the prepay is worth it; if you are testing, the month-to-month price is what you actually pay.
up to 15% off (30% nonprofit)
The renewal jump, credit expiry and every discount worth having are in the Constant Contact true cost guide, with an email generator for negotiating team and enterprise rates.
Constant Contact Cost Analysis

Constant Contact pricing, read against its live plans and category

Positioning

$12/moentry price
20% below the category median
low $7median $15 · n=19high $49

Despite a low $12/mo entry point for its Lite plan, Constant Contact's pricing quickly escalates, with the Standard plan jumping to $35/mo. However, this low starting price is highly restrictive, limiting users to 500 contacts and a strict 10x monthly send cap. To access essential marketing tools like automated resends and contact segmentation, you must upgrade to the Standard plan at $35/mo, which immediately pushes you past the category median. The Premium plan at $80/mo is overpriced for smaller lists, though it is the only tier offering custom automation workflows and advanced segmentation.

Cost drivers

  • 1Contact-based scaling: Prices increase automatically beyond the base 500 contacts on all plans.
  • 2User seat limits: The Lite plan restricts access to 1 single user seat, forcing team-based organizations to upgrade to higher tiers.
  • 3Send limits: Strict monthly send caps (10x, 12x, or 24x your contact list size) penalize high-frequency senders.

Watch-outs

Users report severe billing discrepancies where they are charged for top-tier plans while their accounts remain locked in trial status, compounded by unresponsive customer support. Deliverability issues also plague the platform, with emails frequently hitting spam filters or being blocked by recipient algorithms.

Strengths

The Lite plan at $12/mo offers affordable starting at $12/mo.

  • Affordable starting at $12/mo
  • Strong user ratings (4/5 on G2)
  • 31 key features including Email Campaigns and Email Templates

What users say

Constant contact don

t even bother unless you're going full premium." - Reddit

Constant Contact is more straightforward pricing and better automation

Reddit

Editor’s take

Budget-conscious solo creators should stick to the Lite plan at $12/mo, while growing teams requiring basic automation will need the Standard plan at $35/mo. If you require advanced automation without paying a premium tax, skip this platform entirely. A much stronger alternative is Mailchimp starting at $13/mo, which offers more flexible scaling and better editor usability.

Oleh KemOleh KemFounder & Lead Analyst
ComparEdge EditorialUpdated: July 16, 2026

Constant Contact price history


Price & Data Intelligence SyncLast verified: July 16, 2026 · CE-EMAIL-2026W26-A8C6E9 · ✓ Pricing updated
Up to date

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Frequently asked questions


Sources & verification

Verified by ComparEdgeMethod: Vendor docs, official pages, and selected independent sources
SourceWhat was checkedLast checked
Official Pricing PageSource of verified tiersJuly 16, 2026
Official WebsiteOfficial vendor website
G2G2 verified user reviews · 4/5 · 7,388 reviews
CapterraCapterra verified user reviews · 4.3/5
TrustRadiusTrustRadius verified reviews
PeerSpotPeerSpot enterprise peer reviews

Every fact on this Constant Contact pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.

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