Campaign Monitor Pricing: Plans & Cost Calculator 2026
With a $158 gap between the $13/mo Lite plan and the $171/mo Premier tier, most buyers start with Lite or the $31/mo Essentials plan.
Campaign Monitor plans and pricing
Billing surface
Pick a plan, set your seat count and switch billing to see the running total. The full breakdown lives in the calculator below.
Lite
Great for just getting started
Essentials
Great for more options and flexibility
Premier
Great for larger teams requiring advanced support and capabilities
Enterprise
Businesses, agencies, teams ready to scale
Campaign Monitor pricing: the quick answer
Campaign Monitor costs $13 to $171 per month as of July 16, 2026 across three tiers plus a custom Enterprise plan, with a 30-day trial instead of a free plan. Lite is $13/mo, Essentials is $31/mo and lifts the send cap to unlimited, and Premier is $171/mo with phone support and advanced tracking. Annual billing takes 10 percent off, so Lite is $11.70 and Essentials $27.90. Those prices are the 0-500 contact band, so the bill climbs as your list grows. The jump from $13 to $171 is the one to plan around; Premier is more than five times Essentials for extras most small teams skip.
- FreeFree
- Lite$13/mo
- Essentials$31/mo
- Premier$171/mo
- EnterpriseCustom
At $13/mo to start, Campaign Monitor sits 13% below the $15/mo median across 19 email marketing tools we track.
Campaign Monitor cost calculator
Campaign Monitor Hidden Costs & Pitfalls
The tier prices all assume a 0-500 contact list, so the sticker is the floor for a small audience. What lifts it: your contact count, a couple of add-ons Campaign Monitor sells separately, and the send cap on the cheapest plan.
Campaign Monitor pricing, read against its live plans and category
Positioning
While its Lite plan starts at a competitive $13/mo, Campaign Monitor's pricing quickly escalates with a significant jump to $31/mo for its Essentials tier. However, this basic tier severely limits you to 2,500 emails per month for 500 contacts, forcing growing senders to quickly upgrade to the $31/mo Essentials plan for unlimited sending. The jump to the Premier plan at $171/mo is exceptionally steep just to unlock phone support and advanced tracking, making it a poor value proposition for mid-sized teams.
Cost drivers
- 1Strict monthly email sending limits on the Lite plan (capped at 2,500 messages) trigger overage charges or force immediate plan upgrades.
- 2Advanced link tracking and behavioral tracking are locked behind the high-tier Premier plan, requiring a massive price jump from the Essentials tier.
Watch-outs
Users report frustration with technical performance issues that erode the actual value of their paid subscriptions, specifically pointing to faulty analytics and deliverability concerns. Some customers feel the platform fails to deliver on basic metrics, making the monthly cost hard to justify.
Strengths
The Lite plan at $13/mo offers visually stunning, design-led email templates.
- Visually stunning, design-led email templates
- Intuitive drag-and-drop builder is exceptionally easy to use
- Link Review tool automatically finds and flags broken links
What users say
“Campaign Monitor is VERY basic and straight forward. ... Great pricing.”
“I feel like these companies want a gold bar every month.”
Editor’s take
The Lite plan at $13/mo is a decent starting point for low-volume senders who only need a simple newsletter tool, while Essentials at $31/mo fits small businesses requiring automation. If you need advanced automation and sales features without paying a premium, look to ActiveCampaign starting at $15/mo as a more capable alternative.
Oleh KemFounder & Lead AnalystCampaign Monitor price history
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Frequently asked questions
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Pricing Page | Source of verified tiers | July 16, 2026 |
| Official Website | Official vendor website | — |
| G2 | G2 verified user reviews · 4.1/5 · 721 reviews | — |
| Capterra | Capterra verified user reviews · 4.5/5 | — |
| TrustRadius | TrustRadius verified reviews | — |
Every fact on this Campaign Monitor pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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