Starting at $24/user/mo for the Lite plan, Pipedrive scales up to $99/user/mo for Ultimate across 4 tiers with no free option.
Best for: Ideal for small teams needing essential CRM features to manage leads and deals efficiently
Best for: growing teams requiring advanced automation, custom fields, and enhanced reporting capabilities
Best for: Suited for larger sales teams needing full feature sets including team management, advanced security, and deeper integrations
Best for: Designed for enterprises demanding maximum control, unlimited usage, and priority support
Independent analysis · Pipedrive
Pipedrive positions its entry-tier Lite plan at $24/user/mo and its Growth plan at $49/user/mo, both sitting below the category median of $59/mo. The Premium plan at $79/user/mo and Ultimate at $99/user/mo push past the median, targeting teams requiring advanced customization and sandbox environments. For small to mid-sized businesses focused strictly on sales pipeline management, the lower tiers offer high utility. However, the value drops quickly if you require advanced lead generation or data enrichment, which are locked behind the more expensive tiers.
Users report a severe decline in customer support accessibility, noting that live chat response times have deteriorated or disappeared for lower tiers. Additionally, the vendor frequently introduces new features as paid add-ons rather than including them in existing plans, leading to unexpected price creep.
"Pipedrive starts cheap but add-ons stack up fast."
"Pipedrive is okay but they nickel and dime you for everything"
"worst SaaS support I've dealt with in a decade."
Based on analysis of recent Reddit and G2 discussions.
The Lite plan at $24/user/mo offers affordable starting at $14/mo.
"Pipedrive feels more focused on just sales pipeline management which is really all we need"
"It has become a software without live support."
"It's the tool that's helped our SME function like a well-oiled machine"
Growing sales teams should opt for the Growth plan at $49/user/mo to secure essential email automation and live chat support without overpaying. If you need deep marketing automation or find the add-on costs scaling too fast, consider HubSpot starting at $20/mo as a more scalable alternative.
Pipedrive offers four paid plans starting at $24 per user per month for the Lite plan. The Growth plan is $49, Premium is $79, and Ultimate is $99 per user per month. All plans are billed monthly.
Ideal for small teams needing essential CRM features to manage leads and deals efficiently. Focuses on core sales pipeline management.
Best for growing teams requiring advanced automation, custom fields, and enhanced reporting capabilities. Supports scalable sales processes.
Suited for larger sales teams needing full feature sets including team management, advanced security, and deeper integrations. Offers comprehensive sales tools.
Designed for enterprises demanding maximum control, unlimited usage, and priority support. Provides the most robust CRM experience for complex operations.
40% below the crm average
Pipedrive costs $24–$99/user/mo as of May 30, 2026, with 4 plans.
Rated 4.4/5, Pipedrive at $14/mo is a value pick in its category. Start with Essential ($14/seat/mo (billed annually)). Upgrade to Growth only after you've confirmed Full email sync will get used.
Sales-Driven Small Teams
Which plan fits you
Rated 4.4/5, Pipedrive at $14/mo is a value pick in its category. Start with Essential ($14/seat/mo (billed annually)). Upgrade to Growth only after you've confirmed Full email sync will get used.
List price covers the subscription. Total cost of ownership for Pipedrive typically includes additional line items that don't appear on the pricing page.
Ask vendors for a total cost of ownership estimate before signing. Our methodology covers how we calculate verified list prices.
How does Pipedrive pricing compare?
See how Pipedrive's 4 pricing plans stack up against similar CRM tools.
Research Reports