Unlike rigid CRMs, Attio includes AI features on all 4 plans, ranging from a free tier for founders to Pro at $69/user/mo.

Best for: Solid for solo founders and tiny teams: 3 seats, contact enrichment, automations, API access, and AI agents
Best for: At $29/user/mo (annual) you get unlimited seats, private lists, enhanced email (1K/mo), funnel reports, and auto-summaries
Best for: The serious tier: Call Intelligence, sequences, custom objects, and unlimited emails
Best for: For teams needing SSO, SCIM, audit logs, unlimited objects/teams
Independent analysis · Attio
Attio positions itself as a highly flexible, developer-friendly CRM with a disruptive pricing model. At $29/mo for the Plus plan, it sits well below the category median of $59/mo, offering an affordable entry point for early-stage teams. However, the Pro plan jumps to $69/mo to unlock critical features like sequences and custom objects, which pushes it past the market median. While the Free plan is generous for up to 3 users, the steep pricing climb to access basic sales engagement tools makes it a polarizing value proposition.
The product's rapid evolution means users are paying premium prices for a platform that some feel still lacks foundational CRM features. Additionally, gating multi-email syncing behind the Enterprise tier is a major billing trap for small consulting firms and agencies.
"I really like Attio but I find them very expensive... 3+ email accounts is $150+ a month"
"Honesty, I just couldn't understand the buzz. It's missing some basic functionalities"
Based on analysis of recent Reddit and G2 discussions.
The Plus plan at $29/user/mo offers spreadsheet-like UI is intuitive and highly customizable.
"Feels like Notion had a baby with a CRM"
"If you don't need marketing automation, Attio is the safer pricing bet."
"Had Attio for a while but the product isn't mature enough."
Solopreneurs and technical teams should start on the Free or $29/mo Plus plan to build custom data structures. Fast-growing sales teams needing outbound sequences must budget for the $69/mo Pro plan. If you need a more mature, out-of-the-box sales pipeline tool without the configuration headache, choose Pipedrive starting at $14/mo as the sharpest alternative.
Attio offers 4 plans: Free (3 seats, basic CRM), Plus ($29/user/mo annual), Pro ($69/user/mo annual), and Enterprise (custom). Annual billing saves 20% vs monthly. All plans include AI agents, Ask Attio, MCP server, and core automations. Pro unlocks Call Intelligence, sequences, and custom objects: the key differentiators.
Solid for solo founders and tiny teams: 3 seats, contact enrichment, automations, API access, and AI agents. Limited to 3 objects and 50K records: enough to get started.
At $29/user/mo (annual) you get unlimited seats, private lists, enhanced email (1K/mo), funnel reports, and auto-summaries. Good for small teams that need basic CRM collaboration.
The serious tier: Call Intelligence, sequences, custom objects, and unlimited emails. At $69/user/mo annual it's competitive with HubSpot Sales Pro. Worth it for B2B sales teams needing pipeline automation.
For teams needing SSO, SCIM, audit logs, unlimited objects/teams. Negotiate on credits and record limits: custom pricing means room to work with.
12% below the crm average
Attio costs $0–$86/user/mo as of June 2, 2026, with 4 plans.
Attio is a modern, data-enriched CRM with AI-native features (Ask Attio, AI agents, MCP server) across all plans. Free is genuinely useful for founders. Pro at $69/user/mo is the sweet spot for B2B sales teams. Compare against HubSpot (more integrations, higher price) and Clay (better enrichment, different use case).
VCs, startups, and GTM teams
Which plan fits you
Attio is a modern, data-enriched CRM with AI-native features (Ask Attio, AI agents, MCP server) across all plans. Free is genuinely useful for founders. Pro at $69/user/mo is the sweet spot for B2B sales teams. Compare against HubSpot (more integrations, higher price) and Clay (better enrichment, different use case).
List price covers the subscription. Total cost of ownership for Attio typically includes additional line items that don't appear on the pricing page.
Ask vendors for a total cost of ownership estimate before signing. Our methodology covers how we calculate verified list prices.
How does Attio pricing compare?
See how Attio's 4 pricing plans stack up against similar CRM tools.
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