Brevo (Sendinblue) vs Sender
- ✦ WhatsApp Campaigns
- ✦ Marketing Automation
- ✦ Transactional Email
- ✦ Automation
- ✦ Pop-ups & Forms
- ✦ Drag-and-Drop Editor
Brevo (Sendinblue) and Sender are both Email Marketing tools. Brevo (Sendinblue) starts at $9/mo, Sender at $7/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Brevo (Sendinblue) vs Sender
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Transactional Email routes receipts and shipping updates through a dedicated pipeline, keeping sender reputation isolated from promotional campaign sends during high-volume.
Marketing Automation sends email first, then fires SMS to non-openers within 24 hours - built natively so hybrid sequences require no webhooks or additional third-party platforms.
Segmentation routes mobile contacts to SMS workflows and desktop users to email nurture, with Automation executing the logic for device-matched campaigns.
The Drag-and-Drop Editor cuts campaign design from hours to under 10 minutes - duplicate a template, swap copy blocks, and adjust CTAs without touching code.
Pricing Comparison & PlansHigh· Verified May 30, 2026
Brevo (Sendinblue) Plans
Free tier available
Free
FreeBest for: Ideal for individuals or small businesses just starting with email marketing
- ✓Up to 300 emails/day
- ✓Unlimited contacts (up to 100k storage)
- ✓Basic email & SMS campaigns
- ✓AI content generator
- ✓Basic automation
Starter
$9/moBest for: Good for small businesses needing basic email campaigns and marketing automation
- ✓No daily sending limit
- ✓Email templates
- ✓Segmentation
- ✓Forms
- ✓Basic reporting
Standard
$18/moBest for: Suitable for growing businesses requiring advanced segmentation, A/B testing, and multi-user access
- ✓Marketing automation
- ✓Advanced reporting
- ✓AI send-time optimization
- ✓1 landing page
- ✓Up to 3 users (first seat included)
Professional
$499/moBest for: Designed for large businesses and agencies needing high-volume sending, dedicated IP, and advanced analytics
- ✓Popups
- ✓Web push notifications
- ✓WhatsApp campaigns
- ✓Contact scoring
- ✓Multi-user access (10 seats)
Enterprise
Contact SalesBest for: very large organizations with unique requirements, high sending volumes, and custom integrations
- ✓Dedicated account manager
- ✓Sub-accounts
- ✓Custom integrations
- ✓Loyalty engine
- ✓Advanced security
Sender Plans
Free tier available
Free Forever
FreeBest for: Ideal for beginners or small businesses testing email marketing
- ✓Email newsletters
- ✓Email automation
- ✓Landing pages
- ✓Signup forms & popups
- ✓Transactional emails
Standard
$7/moBest for: Great for growing businesses needing core email marketing tools
- ✓Up to 3 team members
- ✓Remove Sender branding
- ✓SMS messaging
- ✓Unlimited A/B testing
- ✓Unlimited landing page builder
Professional
$14/moBest for: advanced users and larger teams requiring comprehensive features
- ✓10 role-based seats
- ✓Free SMS
- ✓Unlimited email editor features
- ✓Advanced automation (multichannel scenarios)
- ✓Advanced reports (Ecommerce sales, Performance by group, Performance by inbox provider)
Capability Breakdown
1 differences found across 18 standardized features
- •Email Campaigns
- •SMS Marketing
- •WhatsApp Campaigns
- •Marketing Automation
- •Transactional Email
- •CRM
- •Landing Pages
- •Sign-up Forms
- •Segmentation
- •Chat
- •Facebook Ads
- •Reporting
- •Templates
- •API
- •Integrations
- •Email Campaigns
- •SMS Marketing
- •Automation
- •Pop-ups & Forms
- •Segmentation
- •Drag-and-Drop Editor
- •Templates
- •Analytics
- •Heatmap
- •A/B Testing
- •Integrations
- •API
- •High Deliverability
- •Transactional Emails
- •Push Notifications
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Generous free plan with 300 emails/day and unlimited contacts
- +Transactional emails (SMTP) included in all plans, even free
- +Combines email, SMS, chat, and landing pages in one platform
- +Advanced automation workflows available on lower-priced tiers
- +Pay-as-you-go credits for email and SMS offer great flexibility
- −Free and Starter plans include Brevo branding on emails
- −Email editor can feel clunky and less intuitive than competitors
- −Reporting and analytics are less advanced than dedicated tools
- −A/B testing is limited to subject lines on lower-tier plans
- −Slower email delivery speeds reported compared to top rivals
- +Generous free plan with all features, up to 15,000 emails/mo
- +Integrated email, SMS, and push notifications on all plans
- +Free plan includes advanced automation and segmentation features
- +Simple, drag-and-drop editor for emails and pop-ups
- +Pay-as-you-go credits available for infrequent senders
- −Limited native integrations compared to larger competitors
- −Reporting and analytics are functional but lack deep insights
- −No dedicated landing page builder included in the platform
- −User interface can feel basic and less polished than premium tools
- −A/B testing is limited to subject lines and sender info only
At a Glance
Recent Price History
Sender removed the "Enterprise" plan
Plan removed · May 30, 2026
Sender lowered "Professional" from $35/mo to $14/mo (-60%)
Price change · May 30, 2026
Sender lowered "Standard" from $15/mo to $7/mo (-53%)
Price change · May 30, 2026
Brevo (Sendinblue) added a new "Professional" plan at $499/mo
Plan added · May 29, 2026
Brevo (Sendinblue) added a new "Enterprise" plan (Custom pricing)
Plan added · May 29, 2026
Brevo (Sendinblue) added a new "Standard" plan at $18/mo
Plan added · May 29, 2026
Brevo (Sendinblue) removed the "Brevo Plus" plan
Plan removed · May 29, 2026
Brevo (Sendinblue) removed the "Business" plan
Plan removed · May 29, 2026
Sender raised "Standard" from $10 to $15/mo (50%)
Price change · May 21, 2026
Sender removed the "Free" plan
Plan removed · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Brevo (Sendinblue)
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-29)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.5/5 · 2,561 reviews
- 4.Capterra·Capterra verified reviews · 4.5/5
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Sources & Data Trail · Sender
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 246 reviews
- 4.Capterra·Capterra verified reviews · 4.6/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews