Insightly vs Pipedrive
- ✦ Lead Management
- ✦ Pipeline Management
- ✦ Project Management
- ✦ Visual Pipeline
- ✦ Deal Management
- ✦ Activity Tracking
Insightly and Pipedrive are both CRM tools. Insightly starts at $35/mo, Pipedrive at $24/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Insightly vs Pipedrive
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Project Management attaches billable work to Opportunities so deal terms and contacts auto-populate at close, reducing post-sale setup time and eliminating 4-5 hours of manual.
Automations fire email reminders when a deal has no activity for 7 days, so no prospect slips away unnoticed. Reps receive alerts before deals move backward in the pipeline.
Workflow Automation fires email sequences when a lead hits a custom Lead Management score threshold, cutting time-to-first-sales-touch from 8 days to 2 for marketing-qualified.
Visual Pipeline compares stage conversion rates in real time, surfacing deal bottlenecks in seconds rather than requiring manual spreadsheet analysis to find where deals.
AI Sales Assistant scores deals by email engagement and velocity, so managers prioritize the right opportunities rather than relying on gut forecasts for monthly close predictions.
Pricing Comparison & PlansHigh· Verified May 30, 2026
Insightly Plans
Free tier available
Free
FreeBest for: You get 2 users, 2500 records
- ✓Basic contact management
- ✓Lead tracking
- ✓Limited email integrations
- ✓Basic customization
Plus
$35/user/moBest for: 100K records, 25 email templates
- ✓Contact management
- ✓Pipeline management
- ✓Project management
- ✓Customizable dashboards
- ✓Standard reporting
Professional
$59/user/moBest for: 250K records, 100 email templates, Workflows
- ✓Workflow automation
- ✓Advanced reporting
- ✓Custom dashboards
- ✓More email templates
- ✓Greater custom fields
Enterprise
$129/user/moBest for: Unlimited records, Custom objects, Lambda functions
- ✓All Professional features
- ✓Enhanced workflow automation
- ✓Advanced security features
- ✓Dedicated support options
- ✓Higher AI Copilot query limits
Pipedrive Plans
Free trial available
Lite
$24/user/moBest for: Ideal for small teams needing essential CRM features to manage leads and deals efficiently
- ✓Lead, calendar and pipeline management
- ✓Sales Assistant and AI-generated reports
- ✓Real-time sales feed
- ✓500+ integrations
- ✓Personalized onboarding
Growth
$49/user/moBest for: growing teams requiring advanced automation, custom fields, and enhanced reporting capabilities
- ✓Full email sync with tracking
- ✓Automations and nurturing sequences
- ✓Meeting scheduler and contacts timeline
- ✓Live chat support
- ✓Customizable signatures
Premium
$79/user/moBest for: Suited for larger sales teams needing full feature sets including team management, advanced security, and deeper integrations
- ✓Lead generation and routing
- ✓Custom scoring and company data enrichment
- ✓AI-powered multi-email tools
- ✓Contracts and e-signatures
- ✓Enhanced customization for teams
Ultimate
$99/user/moBest for: Designed for enterprises demanding maximum control, unlimited usage, and priority support
- ✓Fortified account security
- ✓Sandbox environment
- ✓Direct phone support
- ✓Advanced user permissions
- ✓Audit logs
Capability Breakdown
3 differences found across 18 standardized features
- •Contact Management
- •Lead Management
- •Pipeline Management
- •Project Management
- •Email Tracking
- •Workflow Automation
- •Custom Dashboards
- •Reporting
- •Web-to-Lead Forms
- •Mobile App
- •Role-based Permissions
- •API
- •AppConnect
- •Calendar Sync
- •File Sharing
- •Visual Pipeline
- •Deal Management
- •Contact Management
- •Activity Tracking
- •Email Integration
- •Automations
- •AI Sales Assistant
- •Reporting
- •Meeting Scheduler
- •Smart Docs
- •Web Forms
- •Chatbot
- •Mobile App
- •API
- •300+ Integrations
- •Customizable Workflow Builder
- •Sales Forecasting Tool
- •Lead Scoring System
- •Advanced Search Filter
- •Deal Rotation Management
- •Automated Task Assignment
- •Customer Journey Mapping
- •Territory Management System
- •Product Catalog Manager
- •Quote And Invoice Generator
- •Sales Performance Analytics
- •Goal Setting Templates
- •Pipeline Health Checker
- •Conversation Intelligence Tool
- •Sales Enablement Library
- •Data Import Wizard
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Free plan available
- +Competitive pricing from $29/mo
- +Multiple pricing tiers (4 plans) to match different needs
- +Multiple pricing tiers (5 plans) to match different needs
- +API access for custom integrations
- −There is room for improvement.
- −I have noticed that Pipedrive is doing a lot in terms of web cybersecurity and integration with other tools, which is good.
- −The tool's APIs are challenging.
- −The product should make some of the automation features a little easier.
- −Pipedrive could be more efficient.
At a Glance
Recent Price History
Pipedrive added a new "Ultimate" plan at $99/user/mo
Plan added · May 30, 2026
Pipedrive added a new "Premium" plan at $79/user/mo
Plan added · May 30, 2026
Pipedrive removed the "Power" plan
Plan removed · May 30, 2026
Pipedrive removed the "Advanced" plan
Plan removed · May 30, 2026
Pipedrive added a new "Lite" plan at $24/user/mo
Plan added · May 30, 2026
Insightly raised "Enterprise" from $99/mo to $129/mo (+30%)
Price change · May 28, 2026
Insightly raised "Professional" from $49/mo to $59/mo (+20%)
Price change · May 28, 2026
Insightly raised "Plus" from $29/mo to $35/mo (+21%)
Price change · May 28, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Insightly
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.2/5 · 941 reviews
- 4.Capterra·Capterra verified reviews · 4/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews
Sources & Data Trail · Pipedrive
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.3/5 · 3,093 reviews
- 4.Capterra·Capterra verified reviews · 4.5/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews