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Updated 6 days ago · Independent Analysis
HubSpot vs Notion
Capability Overview
HubSpotvs Notion
4.4G2-0.3 vs Notion
Only in HubSpot
- ✦ Contact Management
- ✦ Deal Pipeline
- ✦ Email Marketing
✓ Free planFrom $25/mo(pricier)228K+ customers users · est. 2006
Notionvs HubSpot
4.7G2+0.3 vs HubSpot
Only in Notion
- ✦ Docs & Pages
- ✦ Databases
- ✦ Wiki
✓ Free planFrom $12/mo(cheaper)100M+ users · est. 2016
Quick VerdictIndependent Analysis
HubSpot and Notion are both CRM tools. HubSpot starts at $25/mo, Notion at $12/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose HubSpot vs Notion
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
HubSpot Unique Strength
Launch Email Campaigns Without Code
Email Marketing segments contacts by deal stage and fires behavior-triggered sequences without custom code, cutting campaign launch time from days to hours for B2B marketing teams.
→ Choose HubSpot if this scenario applies to you. Notion doesn't offer a comparable solution.
HubSpot Unique Strength
Unified Customer View Across All Tools
HubSpot's Ticketing, Email Marketing, and Contact records combine into one view, so support and sales work from the same data without switching apps or losing handoff context.
→ Choose HubSpot if this scenario applies to you. Notion doesn't offer a comparable solution.
Notion Unique Strength
Sprint Planning With Linked Docs
Embed acceptance criteria and design specs inside Kanban Board cards so engineers see full context without tab-switching during active sprints.
→ Choose Notion if this scenario applies to you. HubSpot doesn't offer a comparable solution.
Notion Unique Strength
Build a Living Project Wiki
The Wiki feature centralizes runbooks, decision logs, and architectural patterns alongside active tasks - new hires onboard faster with context sitting next to the work.
→ Choose Notion if this scenario applies to you. HubSpot doesn't offer a comparable solution.
Pricing Comparison & PlansHigh· Verified Jun 5, 2026
Notion starts at $12/movs $25/mo
HubSpot Plans
Free tier available
Free Tools
FreeBest for: Ideal for individuals or small teams needing basic CRM, marketing, sales, and service tools to get started
- ✓Basic CRM
- ✓Contact management
- ✓CRM data storage
- ✓Email marketing (with branding)
- ✓Forms, live chat, conversational bots
View on vendor site
MOST POPULARStarter
$25/momonthlyor$240/yrsave 20%
Best for: small businesses looking to consolidate their CRM, marketing, sales, and service efforts
- ✓All Free features
- ✓Remove HubSpot branding
- ✓Custom domain support
- ✓Website pages
- ✓Basic content personalization
View on vendor site
Professional
$1113/momonthlyor$10680/yrsave 20%
Best for: Suited for growing businesses requiring advanced automation, reporting, and customization across all HubSpot hubs
- ✓All Starter features
- ✓Omni-channel marketing automation
- ✓Content creation and blog tools with SEO support
- ✓Smart content personalization
- ✓Advanced reporting
View on vendor site
Enterprise
$4500/momonthlyor$43200/yrsave 20%
Best for: Designed for large organizations needing enterprise grade security, scalability, and deep customization
- ✓All Professional features
- ✓Full governance
- ✓Multi-touch attribution
- ✓Enterprise-scale analytics
- ✓Multi-brand management
View on vendor site
Notion Plans
Free tier available
Free
FreeBest for: You get Unlimited pages for individuals, 7-day page history, 10 guest limit
- ✓Unlimited blocks for individuals
- ✓Basic forms
- ✓Notion Calendar
- ✓Trial Notion AI
- ✓Unlimited published pages
View on vendor site
Plus
$12/user/momonthlyor$120/yrsave 17%
Best for: Unlimited file uploads, 30-day page history, Unlimited guests
- ✓Unlimited collaborative blocks
- ✓Unlimited file uploads
- ✓30-day version history
- ✓Custom forms (remove Notion branding)
- ✓Custom sites (header, theme, favicon, Google Analytics)
View on vendor site
MOST POPULARBusiness
$24/user/momonthlyor$240/yrsave 17%
Best for: SAML SSO, Private teamspaces, Advanced permissions
- ✓Full AI access (AI Agents, Ask Notion, AI Meeting Notes)
- ✓SAML SSO
- ✓Private teamspaces
- ✓Granular database permissions
- ✓Page verification
View on vendor site
Enterprise
Contact SalesBest for: Custom pricing for SCIM, Audit log, Custom data retention
- ✓SCIM provisioning
- ✓Audit logs
- ✓Advanced security and compliance
- ✓Workspace consolidation
- ✓Enterprise data controls
View on vendor site
Capability Breakdown
23 differences found across 34 standardized features
Feature
HubSpot
Notion
Contact Management
✓
✗
Deal Pipeline
✓
✗
Email Integration
✓
✗
Reporting/Analytics
✓
✗
Lead Scoring
✓
✗
Custom Fields
✓
✗
Workflow Builder
✓
✗
Email Templates
✓
✗
Social Media Integration
✓
✗
Territory Management
✓
✗
Forecasting
✓
✗
Web Forms
✓
✗
Live Chat
✓
✗
AI Features
✓
✗
Task Management
✗
✓
Kanban Boards
✗
✓
Custom Workflows
✗
✓
Dependencies
✗
✓
Forms
✗
✓
Guest Access
✗
✓
File Sharing
✗
✓
Templates
✗
✓
Calendar View
✗
✓
Total (raw)
15
32
HubSpot Features
- •Contact Management
- •Deal Pipeline
- •Email Marketing
- •Landing Pages
- •Forms
- •Live Chat
- •Ticketing
- •Reports & Dashboards
- •Workflows
- •Meeting Scheduler
- •Calling
- •Content Management
- •SEO Tools
- •AI Tools
- •500+ Integrations
Notion Features
- •Docs & Pages
- •Databases
- •Wiki
- •Kanban Boards
- •Calendar View
- •Timeline View
- •Templates
- •API & Integrations
- •AI Assistant
- •Web Publishing
- •Forms
- •Automations
- •Real-time Collaboration
- •Mobile Apps
- •Offline Mode
- •Customizable Block Templates
- •Drag and Drop Interface
- •Task Assignment Notifications
- •Page Linking System
- •Icon and Emoji Support
- •Customizable Themes
- •Advanced Search Filters
- •Page Revision History
- •Collaborator Permission Controls
- •Comment and Mention System
- •Integrated File Storage
- •Custom Database Filters
- •Automated Backup System
- •Conditional Formatting Rules
- •In App Video Recording
- •Screen Recording Tool
- •Customizable Keyboard Shortcuts
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
Pros
- +Robust free-forever CRM with marketing, sales, and service tools
- +Seamlessly integrated Marketing, Sales, and Service Hubs
- +Extensive educational resources via HubSpot Academy
- +User-friendly interface simplifies adoption for non-technical teams
- +Vast app marketplace with over 1,500 integrations
Cons
- −Steep price jump from Starter to Professional plans
- −Advanced customization and reporting require expensive Enterprise tier
- −Technical support is tiered; free users get community-only help
- −Contracts lock you in; removing paid seats mid-term is difficult
- −Can feel bloated if you only need a simple, sales-focused CRM
Pros
- +Combines docs, wikis, and project tasks in one unified interface
- +Highly customizable databases function like spreadsheets with superpowers
- +Flexible block-based editor for creating any type of content layout
- +Powerful relational linking between pages, tasks, and database entries
- +Generous free plan for individuals and very small teams
Cons
- −Steep learning curve due to its high degree of flexibility
- −Mobile app can be slow and lacks full desktop functionality
- −Offline access is limited and unreliable for complex workspaces
- −Lacks granular, project-level permissions on Business Plan and below
- −Search can be slow and ineffective in large, complex workspaces
At a Glance
User Rating
4.4/5vs4.7/5
HubSpot
Notion
▲
Starting Price
$25/movs$12/mo
HubSpot
▲
Notion
Feature Count
15 featuresvs32 features
HubSpot
Notion
▲
User Base
228Kvs100.0M
HubSpot
Notion
▲
HubSpot · Price & Data SyncLast verified: Jun 5, 2026 · CE-CRM-2026W22-0BDACF · ✓ Pricing updated May 28, 2026
Notion · Price & Data SyncLast verified: May 27, 2026 · CE-PROJ-2026W23-6E5ACB · ✓ Pricing updated May 27, 2026
Recent Price History
HubSpot
HubSpot raised "Enterprise" from $3600/mo to $4500/mo (+25%)
Price change · May 28, 2026
HubSpot
HubSpot raised "Professional" from $890/mo to $1112.5/mo (+25%)
Price change · May 28, 2026
HubSpot
HubSpot raised "Starter" from $20/mo to $25/mo (+25%)
Price change · May 28, 2026
Notion
Notion raised "Business" from $18/mo to $24/mo (+33%)
Price change · May 27, 2026
Notion
Notion raised "Plus" from $10/mo to $12/mo (+20%)
Price change · May 27, 2026
Notion
Notion lowered "Plus" from $12 to $10/mo (17%)
Price change · May 21, 2026
Frequently Asked Questions
Related Comparisons
HubSpotFree · from $25/mo
NotionFree · from $12/moSources & Data Trail · HubSpot
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-05)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.4/5 · 14,710 reviews
- 4.Capterra·Capterra verified reviews · 4.5/5
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Sources & Data Trail · Notion
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-27)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 11,845 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews
- 7.StackShare·StackShare developer community