Loading...
Updated 2 days ago · Independent Analysis
Attio vs HubSpot
Capability Overview
Attiovs HubSpot
4.8G2+0.4 vs HubSpot
Only in Attio
- ✦ Relationship Intelligence
- ✦ Custom Objects
- ✦ Advanced Lists
✓ Free planFrom $36/mo(pricier)5K+ companies users · est. 2019
HubSpotvs Attio
4.4G2-0.4 vs Attio
Only in HubSpot
- ✦ Contact Management
- ✦ Deal Pipeline
- ✦ Email Marketing
✓ Free planFrom $25/mo(cheaper)228K+ customers users · est. 2006
Quick VerdictIndependent Analysis
Attio and HubSpot are both CRM tools. Attio starts at $36/mo, HubSpot at $25/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Attio vs HubSpot
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Attio Unique Strength
Surface Hidden Buying Connections
Relationship Intelligence maps buyer networks and surfaces hidden stakeholders, so follow-ups reach deal champions instead of gatekeepers - cutting deal cycle time by weeks on.
→ Choose Attio if this scenario applies to you. HubSpot doesn't offer a comparable solution.
Attio Unique Strength
Live Account Filters from Behavioral Data
Advanced Lists filter accounts by real-time signals - email opens, missing calendar accepts, stage changes - so warm outreach targets are ready for action each morning without running.
→ Choose Attio if this scenario applies to you. HubSpot doesn't offer a comparable solution.
Attio Unique Strength
Enforce Data Quality Before Stage Advances
Automations gate each pipeline stage on required actions - confirmed next meeting, signed agreement - so deals with missing data never reach close and inherited stale deals become.
→ Choose Attio if this scenario applies to you. HubSpot doesn't offer a comparable solution.
HubSpot Unique Strength
Launch Email Campaigns Without Code
Email Marketing segments contacts by deal stage and fires behavior-triggered sequences without custom code, cutting campaign launch time from days to hours for B2B marketing teams.
→ Choose HubSpot if this scenario applies to you. Attio doesn't offer a comparable solution.
HubSpot Unique Strength
Unified Customer View Across All Tools
HubSpot's Ticketing, Email Marketing, and Contact records combine into one view, so support and sales work from the same data without switching apps or losing handoff context.
→ Choose HubSpot if this scenario applies to you. Attio doesn't offer a comparable solution.
Pricing Comparison & PlansHigh· Verified Jun 2, 2026
HubSpot starts at $25/movs $36/mo
Attio Plans
Free tier available
Free
FreeBest for: Solid for solo founders and tiny teams: 3 seats, contact enrichment, automations, API access, and AI agents
- ✓Up to 3 users
- ✓Real-time contact syncing
- ✓Automatic data enrichment
- ✓Limited custom objects
- ✓Basic email sync
View on vendor site
Plus
$36/user/momonthlyor$348/yrsave 19%
Best for: At $29/user/mo (annual) you get unlimited seats, private lists, enhanced email (1K/mo), funnel reports, and auto-summaries
- ✓Unlimited users
- ✓Private lists
- ✓Enhanced email sending
- ✓More flexible custom objects
- ✓Basic workflows
View on vendor site
MOST POPULARPro
$86/user/momonthlyor$828/yrsave 20%
Best for: The serious tier: Call Intelligence, sequences, custom objects, and unlimited emails
- ✓Everything in Plus
- ✓Call intelligence
- ✓Sequences
- ✓Advanced permissions
- ✓Priority support
View on vendor site
Enterprise
Contact SalesBest for: For teams needing SSO, SCIM, audit logs, unlimited objects/teams
- ✓Unlimited custom objects
- ✓SSO
- ✓Dedicated support
- ✓Advanced security features
- ✓HIPAA support
View on vendor site
HubSpot Plans
Free tier available
Free Tools
FreeBest for: Ideal for individuals or small teams needing basic CRM, marketing, sales, and service tools to get started
- ✓Basic CRM
- ✓Contact management
- ✓CRM data storage
- ✓Email marketing (with branding)
- ✓Forms, live chat, conversational bots
View on vendor site
MOST POPULARStarter
$25/momonthlyor$240/yrsave 20%
Best for: small businesses looking to consolidate their CRM, marketing, sales, and service efforts
- ✓All Free features
- ✓Remove HubSpot branding
- ✓Custom domain support
- ✓Website pages
- ✓Basic content personalization
View on vendor site
Professional
$1113/momonthlyor$10680/yrsave 20%
Best for: Suited for growing businesses requiring advanced automation, reporting, and customization across all HubSpot hubs
- ✓All Starter features
- ✓Omni-channel marketing automation
- ✓Content creation and blog tools with SEO support
- ✓Smart content personalization
- ✓Advanced reporting
View on vendor site
Enterprise
$4500/momonthlyor$43200/yrsave 20%
Best for: Designed for large organizations needing enterprise grade security, scalability, and deep customization
- ✓All Professional features
- ✓Full governance
- ✓Multi-touch attribution
- ✓Enterprise-scale analytics
- ✓Multi-brand management
View on vendor site
Capability Breakdown
8 differences found across 18 standardized features
Feature
Attio
HubSpot
Lead Scoring
✗
✓
Mobile App
✗
✓
Call Tracking
✓
✗
Social Media Integration
✗
✓
Territory Management
✗
✓
Forecasting
✗
✓
Web Forms
✗
✓
Live Chat
✗
✓
Total (raw)
31
15
Attio Features
- •Relationship Intelligence
- •Custom Objects
- •Advanced Lists
- •Pipeline Management
- •Email Integration
- •Calendar Sync
- •Automations
- •Reporting
- •Enrichment
- •Real-time Collaboration
- •API
- •Integrations
- •Notes
- •Tasks
- •Mobile Access
- •Contact data enrichment
- •Real-time contact syncing
- •Call Intelligence
- •Sequences
- •AI agents
- •Ask Attio AI
- •MCP server support
- •Funnel reports
- •Workflow automation
- •Email and calendar sync
- •Connection strength analytics
- •Company enrichment
- •Private lists
- •Advanced permissions
- •SCIM provisioning
- •SSO/SAML
HubSpot Features
- •Contact Management
- •Deal Pipeline
- •Email Marketing
- •Landing Pages
- •Forms
- •Live Chat
- •Ticketing
- •Reports & Dashboards
- •Workflows
- •Meeting Scheduler
- •Calling
- •Content Management
- •SEO Tools
- •AI Tools
- •500+ Integrations
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
Pros
- +Spreadsheet-like UI is intuitive and highly customizable
- +Automatically enriches contacts with social and company data
- +Real-time data syncs from email, calendar, and LinkedIn
- +Build custom objects and relationships without code
- +Powerful list-building with complex, multi-layered filters
Cons
- −Mobile app has limited functionality compared to the desktop version
- −Steep learning curve for advanced data modeling and automations
- −Reporting and dashboarding features are less mature than competitors
- −Limited native integrations outside of Zapier and the core GSuite/O365 suite
- −No built-in email marketing or outbound sequencing tools
Pros
- +Robust free-forever CRM with marketing, sales, and service tools
- +Seamlessly integrated Marketing, Sales, and Service Hubs
- +Extensive educational resources via HubSpot Academy
- +User-friendly interface simplifies adoption for non-technical teams
- +Vast app marketplace with over 1,500 integrations
Cons
- −Steep price jump from Starter to Professional plans
- −Advanced customization and reporting require expensive Enterprise tier
- −Technical support is tiered; free users get community-only help
- −Contracts lock you in; removing paid seats mid-term is difficult
- −Can feel bloated if you only need a simple, sales-focused CRM
At a Glance
User Rating
4.8/5vs4.4/5
Attio
▲
HubSpot
Starting Price
$36/movs$25/mo
Attio
▲
HubSpot
Feature Count
31 featuresvs15 features
Attio
▲
HubSpot
User Base
5Kvs228K
Attio
HubSpot
▲
Attio · Price & Data SyncLast verified: Jun 2, 2026 · CE-CRM-2026W23-F6E196 · ✓ Pricing updated Jun 2, 2026
HubSpot · Price & Data SyncLast verified: May 28, 2026 · CE-CRM-2026W22-0BDACF · ✓ Pricing updated May 28, 2026
Recent Price History
Attio
Attio raised "Pro" from $69/mo to $86/mo (+25%)
Price change · Jun 2, 2026
Attio
Attio raised "Plus" from $29/mo to $36/mo (+24%)
Price change · Jun 2, 2026
HubSpot
HubSpot raised "Enterprise" from $3600/mo to $4500/mo (+25%)
Price change · May 28, 2026
HubSpot
HubSpot raised "Professional" from $890/mo to $1112.5/mo (+25%)
Price change · May 28, 2026
HubSpot
HubSpot raised "Starter" from $20/mo to $25/mo (+25%)
Price change · May 28, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Attio
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.8/5 · 428 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.PeerSpot·PeerSpot enterprise peer reviews
Sources & Data Trail · HubSpot
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.4/5 · 14,710 reviews
- 4.Capterra·Capterra verified reviews · 4.5/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews