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HomeEmail MarketingGetResponse vs MailerLite
Updated 4 days ago · Independent Analysis

GetResponse vs MailerLite

Capability Overview
GetResponse logo - software comparison
GetResponsevs MailerLite
4.2G2-0.5 vs MailerLite
Only in GetResponse
  • Email Marketing
  • Marketing Automation
  • Webinars
From $19/mo(pricier)400K+ customers users · est. 1998
MailerLite logo - software comparison
MailerLitevs GetResponse
4.7G2+0.5 vs GetResponse
Only in MailerLite
  • Email Campaigns
  • Automation
  • Sign-up Forms
✓ Free planFrom $10/mo(cheaper)1.4M+ users users · est. 2010
Quick VerdictIndependent Analysis

GetResponse and MailerLite are both Email Marketing tools. GetResponse starts at $19/mo, MailerLite at $10/mo. Compare features, pricing, and ratings below to find the best fit for your team.


When to Choose GetResponse vs MailerLite

The question that matters: “In what situation will I regret choosing A over B after 3 months?”

Scenario: Route Leads by Source Through
GetResponse
Route Leads by Source Through Funnels

Conversion Funnels route leads from Facebook ads, landing pages, and forms into stage-specific email sequences by traffic source and form field response.

MailerLite
Route SaaS Leads by Feature Interest

Conditional Sign-up Forms route pricing leads into demo sequences and integration queries into technical flows, lifting demo booking rates 18-22% for B2B SaaS.

GetResponse Unique Strength
Launch Products Across Email and SMS

Landing Pages paired with SMS Marketing coordinate product rollouts across both channels, capturing email and phone-opted contacts in a single campaign.

→ Choose GetResponse if this scenario applies to you. MailerLite doesn't offer a comparable solution.
GetResponse Unique Strength
Turn Webinars into Dual Nurture Tracks

GetResponse Webinars split attendees and no-shows into separate nurture sequences automatically - case studies for viewers, replay links for absentees.

→ Choose GetResponse if this scenario applies to you. MailerLite doesn't offer a comparable solution.
GetResponse Unique Strength
Automate Event Registrations and Reminders

Forms collect registrations and trigger automated reminders at 7 days, 24 hours, and 2 hours pre-event, plus post-event surveys for attendees only.

→ Choose GetResponse if this scenario applies to you. MailerLite doesn't offer a comparable solution.
MailerLite Unique Strength
A/B Test Pop-up Variants at Scale

Pop-ups with built-in A/B testing run 4-6 variants concurrently, auto-locking winners after 1,000 conversions so iteration happens weekly instead of quarterly.

→ Choose MailerLite if this scenario applies to you. GetResponse doesn't offer a comparable solution.
MailerLite Unique Strength
Recover Landing Page Form Abandoners

Landing Pages passes abandonment events into Automation, triggering a 5-email recovery sequence that re-engages 8-12% of leads who started but never submitted.

→ Choose MailerLite if this scenario applies to you. GetResponse doesn't offer a comparable solution.
MailerLite Unique Strength
Keep Lists Clean with Auto-Suppression

Email Campaigns auto-suppress hard bounces and addresses inactive 90+ days before send, keeping list quality above 96% and ISP complaint rates below 0.1%.

→ Choose MailerLite if this scenario applies to you. GetResponse doesn't offer a comparable solution.

Pricing Comparison & Plans
High· Verified May 30, 2026

MailerLite starts at $10/movs $19/mo
GetResponse logo - software comparison

GetResponse Plans

Paid plans only

Full GetResponse Pricing Breakdown →

Capability Breakdown

4 differences found across 18 standardized features

Feature
GetResponse
MailerLite
SMS Marketing
Push Notifications
Webinars
SMTP Relay
Total (raw)
15
15
GetResponse Features
  • Email Marketing
  • Marketing Automation
  • Webinars
  • Landing Pages
  • Conversion Funnels
  • Website Builder
  • Forms & Pop-ups
  • SMS Marketing
  • Web Push Notifications
  • Live Chat
  • AI Email Generator
  • A/B Testing
  • Analytics
  • Integrations
  • E-Commerce Tools
MailerLite Features
  • Email Campaigns
  • Automation
  • Landing Pages
  • Website Builder
  • Sign-up Forms
  • Pop-ups
  • Newsletter Editor
  • Digital Products
  • Paid Subscriptions
  • A/B Testing
  • Surveys
  • Segmentation
  • Analytics
  • API
  • Integrations

Strengths & Limitations

Evaluative strengths and weaknesses: not feature lists

Pros
  • +Built-in webinar hosting, a rare feature in email platforms
  • +Conversion Funnel builder visualizes the entire customer journey
  • +Free plan includes a website builder and landing pages
  • +Advanced segmentation based on user behavior and lead scoring
  • +24/7 live chat support is available on all paid plans
Cons
  • The drag-and-drop email editor can feel dated and clunky
  • Steep learning curve for advanced automation and funnel features
  • Free plan is limited to 500 contacts and lacks autoresponders
  • Reporting and analytics are less robust than competitors like ActiveCampaign
  • Pricing can become expensive as your contact list grows
Pros
  • +Generous free plan includes automation and landing pages
  • +Built-in website builder, blog, and digital product selling tools
  • +Intuitive drag-and-drop editor simplifies campaign creation
  • +Excellent value with advanced features at a low price point
  • +24/7 live chat and email support on all paid plans
Cons
  • Strict approval process can be slow for new accounts
  • Limited native integrations compared to larger competitors
  • Reporting and analytics are functional but lack deep insights
  • Automation builder is powerful but less visual than some rivals
  • No phone support available, even on higher-tier plans

At a Glance

User Rating
4.2/5vs4.7/5
GetResponse
MailerLite
Starting Price
$19/movs$10/mo
GetResponse
MailerLite
Feature Count
15 featuresvs15 features
GetResponse
MailerLite
User Base
400Kvs1.4M
GetResponse
MailerLite

Oleh KemOleh KemFounder & Lead AnalystExpert verified·Updated 4 days ago·Our methodology
GetResponse · Price & Data SyncLast verified: May 30, 2026 · CE-EMAIL-2026W21-B45EEC · ✓ Pricing updated May 30, 2026
Up to date
MailerLite · Price & Data SyncLast verified: May 21, 2026 · CE-EMAIL-2026W21-B173B6 · No changes detected
Up to date

Recent Price History

GetResponse

GetResponse added a new "Marketer" plan at $59/mo

Plan added · May 30, 2026

GetResponse

GetResponse removed the "Ecommerce Marketing" plan

Plan removed · May 30, 2026

GetResponse

GetResponse added a new "Creator" plan at $119/mo

Plan added · May 30, 2026

GetResponse

GetResponse added a new "Free Forever Plan" plan at $0/mo (Free)

Plan added · May 30, 2026

GetResponse

GetResponse added a new "Starter" plan at $19/mo

Plan added · May 30, 2026


Frequently Asked Questions


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