ActiveCampaign vs GetResponse
- ✦ CRM & Sales
- ✦ Forms
- ✦ Segmentation
- ✦ Webinars
- ✦ Conversion Funnels
- ✦ Website Builder
ActiveCampaign and GetResponse are both Email Marketing tools. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose ActiveCampaign vs GetResponse
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
CRM & Sales tags contacts by deal stage and renewal date, routing high-value prospects to executive nurture and at-risk accounts into re-engagement flows - without manual list pulls.
Landing Pages paired with SMS Marketing coordinate product rollouts across both channels, capturing email and phone-opted contacts in a single campaign.
Conditional Content sorts contacts by last-open date and routes dormant subscribers into personalized win-back sequences, cutting wasted send volume by 35-40% while preserving.
Conversion Funnels route leads from Facebook ads, landing pages, and forms into stage-specific email sequences by traffic source and form field response.
GetResponse Webinars split attendees and no-shows into separate nurture sequences automatically - case studies for viewers, replay links for absentees.
Forms collect registrations and trigger automated reminders at 7 days, 24 hours, and 2 hours pre-event, plus post-event surveys for attendees only.
Pricing Comparison & PlansHigh· Verified May 30, 2026
ActiveCampaign Plans
Paid plans only
Starter
$15/moBest for: This plan is for businesses just beginning their email marketing journey
- ✓Email Marketing
- ✓Marketing Automation
- ✓Subscription Forms (basic/inline)
- ✓Site Tracking
- ✓API & Webhooks
Plus
$49/moBest for: Designed for growing businesses needing more advanced automation and segmentation
- ✓All Starter features
- ✓Unlimited automation actions
- ✓Landing Pages
- ✓Built-in Sales CRM
- ✓Lead Scoring
Pro
$79/moBest for: Ideal for established businesses seeking sophisticated CRM, lead scoring, and advanced reporting
- ✓All Plus features
- ✓Predictive Sending AI
- ✓Conditional Content
- ✓Advanced Segmentation
- ✓Advanced Reporting & Analytics
Enterprise
$145/moBest for: Tailored for large organizations requiring dedicated support, custom integrations, and high volume sending
- ✓All Pro features
- ✓Custom Reporting
- ✓Custom Objects
- ✓Single Sign-On (SSO)
- ✓Uptime SLA
GetResponse Plans
Paid plans only
Free Forever Plan
FreeBest for: Ideal for individuals or small businesses just starting with email marketing
- ✓Email marketing
- ✓Website builder + 5GB bandwidth
- ✓Connect a domain
- ✓Landing pages
- ✓Signup and contact forms
Starter
$19/moBest for: This plan is perfect for new businesses needing basic email marketing and automation
- ✓Unlimited email sends
- ✓Email editor
- ✓Autoresponders
- ✓Contact segmentation
- ✓Unlimited landing pages
Marketer
$59/moBest for: Suited for growing businesses that require more advanced automation, webinars, and sales funnels
- ✓Unlimited marketing automation workflows
- ✓Advanced automation builder
- ✓Sales funnels
- ✓Ecommerce tools
- ✓Webinars (up to 100 attendees)
Creator
$119/moBest for: established businesses seeking comprehensive marketing solutions including advanced segmentation and ecommerce features
- ✓Abandoned cart recovery
- ✓Transactional emails
- ✓Order confirmations
- ✓Unique and synced coupon codes
- ✓Product recommendations
GetResponse MAX
Contact SalesBest for: Designed for large enterprises needing custom solutions, dedicated support, and advanced security
- ✓Dedicated onboarding
- ✓Migration support
- ✓Dedicated customer experience manager
- ✓Unlimited users
- ✓SMS marketing
Capability Breakdown
6 differences found across 18 standardized features
- •Email Marketing
- •Marketing Automation
- •CRM & Sales
- •Landing Pages
- •Forms
- •Segmentation
- •Conditional Content
- •Split Testing
- •Predictive Sending
- •Lead Scoring
- •SMS Marketing
- •Site Tracking
- •Event Tracking
- •900+ Integrations
- •Reporting
- •Abandoned Cart Emails
- •Affiliate Management
- •Auto Responder
- •Automated Workflows
- •Behavioral Targeting
- •Contact Scoring
- •Conversion Tracking
- •Custom Fields
- •Custom Templates
- •Dynamic Content
- •Email Client Preview
- •Email List Cleaning
- •Email Personalization
- •Email Preview Text
- •Email Scheduling
- •Email Templates
- •Event Based Triggers
- •Facebook Integration
- •Geo Location Targeting
- •Google Analytics Integration
- •Hyper Personalization
- •Image Hosting
- •Inbox Preview
- •Link Tracking
- •List Segmentation
- •Mobile Optimization
- •Multiple Winners
- •Newsletters
- •Personalization Tokens
- •Pipeline Management
- •Popup Forms
- •Responsive Design
- •Revenue Tracking
- •Active Intelligence AI
- •Predictive content
- •Advanced segmentation
- •Attribution tracking
- •WhatsApp marketing
- •Shared team inbox
- •Broadcast messaging
- •Custom objects
- •SSO
- •CRM integration
- •Ecommerce integration
- •14-day free trial
- •Email Marketing
- •Marketing Automation
- •Webinars
- •Landing Pages
- •Conversion Funnels
- •Website Builder
- •Forms & Pop-ups
- •SMS Marketing
- •Web Push Notifications
- •Live Chat
- •AI Email Generator
- •A/B Testing
- •Analytics
- •Integrations
- •E-Commerce Tools
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Multiple pricing tiers (4 plans) to match different needs
- +AI-powered features built in
- −AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system.
- +Built-in webinar hosting, a rare feature in email platforms
- +Conversion Funnel builder visualizes the entire customer journey
- +Free plan includes a website builder and landing pages
- +Advanced segmentation based on user behavior and lead scoring
- +24/7 live chat support is available on all paid plans
- −The drag-and-drop email editor can feel dated and clunky
- −Steep learning curve for advanced automation and funnel features
- −Free plan is limited to 500 contacts and lacks autoresponders
- −Reporting and analytics are less robust than competitors like ActiveCampaign
- −Pricing can become expensive as your contact list grows
At a Glance
Recent Price History
GetResponse added a new "Marketer" plan at $59/mo
Plan added · May 30, 2026
GetResponse removed the "Ecommerce Marketing" plan
Plan removed · May 30, 2026
GetResponse added a new "Creator" plan at $119/mo
Plan added · May 30, 2026
GetResponse added a new "Free Forever Plan" plan at $0/mo (Free)
Plan added · May 30, 2026
GetResponse added a new "Starter" plan at $19/mo
Plan added · May 30, 2026
ActiveCampaign updated "Plus" from $49/mo to Custom
Price change · May 28, 2026
ActiveCampaign updated "Starter" from $15/mo to Custom
Price change · May 28, 2026
ActiveCampaign updated "Enterprise" from $145/mo to Custom
Price change · May 28, 2026
ActiveCampaign removed the "WhatsApp Plus" plan
Plan removed · May 28, 2026
ActiveCampaign removed the "WhatsApp Pro" plan
Plan removed · May 28, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · ActiveCampaign
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
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Sources & Data Trail · GetResponse
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.2/5 · 1,120 reviews
- 4.Capterra·Capterra verified reviews · 4.2/5
- 5.TrustRadius·TrustRadius verified reviews