Brevo (Sendinblue) vs Drip
- ✦ Email Campaigns
- ✦ SMS Marketing
- ✦ WhatsApp Campaigns
- ✦ Email Marketing
- ✦ Automation Workflows
- ✦ Personalization
Brevo (Sendinblue) and Drip are both Email Marketing tools. Brevo (Sendinblue) starts at $9/mo, Drip at $39/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Brevo (Sendinblue) vs Drip
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Transactional Email routes receipts and shipping updates through a dedicated pipeline, keeping sender reputation isolated from promotional campaign sends during high-volume.
Marketing Automation sends email first, then fires SMS to non-openers within 24 hours - built natively so hybrid sequences require no webhooks or additional third-party platforms.
Automation Workflows trigger 48 hours after purchase, using Revenue Attribution to identify which product bundles drive the highest AOV lift per email.
Personalization rules flag repeat buyers inactive 60+ days, auto-triggering win-back sequences with dynamic recommendations based on purchase history.
Pricing Comparison & PlansHigh· Verified May 29, 2026
Brevo (Sendinblue) Plans
Free tier available
Free
FreeBest for: Ideal for individuals or small businesses just starting with email marketing
- ✓Up to 300 emails/day
- ✓Unlimited contacts (up to 100k storage)
- ✓Basic email & SMS campaigns
- ✓AI content generator
- ✓Basic automation
Starter
$9/moBest for: Good for small businesses needing basic email campaigns and marketing automation
- ✓No daily sending limit
- ✓Email templates
- ✓Segmentation
- ✓Forms
- ✓Basic reporting
Standard
$18/moBest for: Suitable for growing businesses requiring advanced segmentation, A/B testing, and multi-user access
- ✓Marketing automation
- ✓Advanced reporting
- ✓AI send-time optimization
- ✓1 landing page
- ✓Up to 3 users (first seat included)
Professional
$499/moBest for: Designed for large businesses and agencies needing high-volume sending, dedicated IP, and advanced analytics
- ✓Popups
- ✓Web push notifications
- ✓WhatsApp campaigns
- ✓Contact scoring
- ✓Multi-user access (10 seats)
Enterprise
Contact SalesBest for: very large organizations with unique requirements, high sending volumes, and custom integrations
- ✓Dedicated account manager
- ✓Sub-accounts
- ✓Custom integrations
- ✓Loyalty engine
- ✓Advanced security
Drip Plans
Paid plans only
Best for: For $39/mo, you get unlimited email sends for up to 2,500 contacts and onsite campaigns
- ✓Up to 2,500 contacts
- ✓Unlimited email sends
- ✓Onsite campaigns (popups and forms)
- ✓Behavior and event tracking
- ✓Multi-channel automation workflows
Enterprise
Contact Sales- ✓Over 170,000 contacts
- ✓Dedicated account manager
- ✓Deliverability consultations
- ✓Custom sending IP
- ✓Enhanced support SLAs
Capability Breakdown
7 differences found across 18 standardized features
- •Email Campaigns
- •SMS Marketing
- •WhatsApp Campaigns
- •Marketing Automation
- •Transactional Email
- •CRM
- •Landing Pages
- •Sign-up Forms
- •Segmentation
- •Chat
- •Facebook Ads
- •Reporting
- •Templates
- •API
- •Integrations
- •Email Marketing
- •Automation Workflows
- •Segmentation
- •Personalization
- •On-site Campaigns
- •Forms & Pop-ups
- •Revenue Attribution
- •A/B Testing
- •Product Recommendations
- •Shopify Integration
- •WooCommerce Integration
- •Visual Builder
- •Analytics
- •API
- •SMS Integration
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Generous free plan with 300 emails/day and unlimited contacts
- +Transactional emails (SMTP) included in all plans, even free
- +Combines email, SMS, chat, and landing pages in one platform
- +Advanced automation workflows available on lower-priced tiers
- +Pay-as-you-go credits for email and SMS offer great flexibility
- −Free and Starter plans include Brevo branding on emails
- −Email editor can feel clunky and less intuitive than competitors
- −Reporting and analytics are less advanced than dedicated tools
- −A/B testing is limited to subject lines on lower-tier plans
- −Slower email delivery speeds reported compared to top rivals
- +API access for custom integrations
- +AI-powered features built in
- +Workflow automation capabilities
- −Higher price point (from $39/mo)
At a Glance
Recent Price History
Brevo (Sendinblue) added a new "Professional" plan at $499/mo
Plan added · May 29, 2026
Brevo (Sendinblue) added a new "Enterprise" plan (Custom pricing)
Plan added · May 29, 2026
Brevo (Sendinblue) added a new "Standard" plan at $18/mo
Plan added · May 29, 2026
Brevo (Sendinblue) removed the "Brevo Plus" plan
Plan removed · May 29, 2026
Brevo (Sendinblue) removed the "Business" plan
Plan removed · May 29, 2026
Drip added a new "Enterprise" plan
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Brevo (Sendinblue)
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-29)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.5/5 · 2,561 reviews
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Sources & Data Trail · Drip
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-21)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.4/5 · 474 reviews
- 4.Capterra·Capterra verified reviews · 4.4/5
- 5.TrustRadius·TrustRadius verified reviews