Constant Contact vs Klaviyo
- ✦ Email Campaigns
- ✦ Email Templates
- ✦ Landing Pages
- ✦ Email Marketing
- ✦ Segmentation
- ✦ Predictive Analytics
Constant Contact and Klaviyo are both Email Marketing tools. Constant Contact starts at $12/mo, Klaviyo at $20/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Constant Contact vs Klaviyo
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Event Marketing automates 7-day and 24-hour reminders, with conditional follow-ups adjusting messaging based on whether recipients opened the initial invite.
Sign-up Forms with Social Media Marketing connectors pull leads from Facebook and Instagram ads into segmented welcome sequences based on source campaign.
Predictive Analytics identifies customers about to churn, automatically triggering personalized SMS + email win-back sequences before they go dormant.
A/B test the Product Recommendations engine across carousel layouts and email positions to isolate which variants lift average order value by 3-5%.
Segmentation separates SMS-opted contacts from email-only subscribers, routing each into distinct welcome flows where SMS sequences average 45-60% open rates.
Pricing Comparison & PlansHigh· Verified May 26, 2026
Constant Contact Plans
Paid plans only
Lite
$12/moBest for: 500 contacts, 10x contacts emails/mo
- ✓Up to 500 contacts
- ✓10x monthly email send limit
- ✓Basic email templates
- ✓Social media posting and scheduling
- ✓Event management tools
Standard
$35/moBest for: 500 contacts, 12x contacts emails/mo, Automations
- ✓Up to 500 contacts
- ✓12x monthly email send limit
- ✓Pre-built email automation templates
- ✓Automatic resend to non-openers
- ✓Contact segmentation
Premium
$80/moBest for: 500 contacts, 24x contacts emails/mo, Dynamic content
- ✓Up to 500 contacts
- ✓24x monthly email send limit
- ✓Custom automation workflows
- ✓Advanced contact segmentation
- ✓Search Engine Optimization (SEO) tools
Klaviyo Plans
Free tier available
Free
FreeBest for: You get 250 contacts, 500 emails/mo, 150 SMS
- ✓Up to 250 contacts
- ✓500 emails/month
- ✓150 SMS credits/month
- ✓Email support (60 days)
- ✓Basic reporting
Best for: 251-500 contacts, 5000 emails/mo
- ✓Unlimited emails
- ✓Contact-based pricing
- ✓Segmentation
- ✓A/B testing
- ✓Advanced analytics
Email & SMS
$35/moBest for: 251-500 contacts, 5000 emails/mo, 1250 SMS
- ✓Everything in Email
- ✓SMS & MMS marketing
- ✓2,800 SMS credits base
- ✓Mobile push notifications
- ✓RCS messaging
Enterprise
Contact Sales- ✓Custom pricing
- ✓Dedicated account manager
- ✓Custom integrations
- ✓SLA
- ✓Enterprise security
Capability Breakdown
3 differences found across 18 standardized features
- •Email Campaigns
- •Email Templates
- •Marketing Automation
- •Landing Pages
- •Social Media Marketing
- •Event Marketing
- •Surveys
- •Sign-up Forms
- •Contact Management
- •A/B Testing
- •Reporting
- •SMS Marketing
- •List Segmentation
- •Integrations
- •E-Commerce
- •Dynamic Content Blocks
- •Email Client Preview
- •Spam Filter Testing
- •Customizable Footer Options
- •Branded Email Domains
- •Automated Welcome Emails
- •Polls and Quizzes
- •Responsive Design Editor
- •Campaign Scheduling Tool
- •Subscriber Preferences Center
- •Bounce Management System
- •Click Through Tracking
- •Open Rate Analytics
- •Device Responsive Templates
- •Customizable Unsubscribe Page
- •Social Sharing Buttons
- •Email Marketing
- •SMS Marketing
- •Marketing Automation
- •Segmentation
- •Predictive Analytics
- •A/B Testing
- •Product Recommendations
- •Forms & Pop-ups
- •Customer Profiles
- •Reporting
- •Shopify Integration
- •Flow Builder
- •Templates
- •API
- •Reviews
- •Personalization Tools
- •Customizable Templates
- •Drag Drop Editor
- •Automated Workflows
- •Customer Journey Mapping
- •Real Time Reporting
- •Email List Cleaning
- •Spam Filter Management
- •Domain Authentication
- •Bounce Management
- •Complaint Handling
- •Open Rate Tracking
- •Click Through Analysis
- •Conversion Rate Optimization
- •ROI Calculation
- •Campaign Scheduling
- •Triggered Emails
- •Abandoned Cart Reminders
- •Browse Abandonment Emails
- •Win Back Campaigns
- •Lead Scoring
- •Customer Lifecycle Management
- •Preference Center
- •Subscription Management
- •Content Library
- •Dynamic Content Blocks
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Multiple pricing tiers (3 plans) to match different needs
- +AI-powered features built in
- −Sometimes, you will be typing in a text box and hit the backspace, but the website will think you meant to go back a page.
- −When I started using Constant Contact creating email was very flaky, in terms of crashes and usability (perhaps compared to Weebly
- −They should have an option that you can cancel and re-open an account on-line without having to speak with a person and stay on ho
- +Free plan available
- +Competitive pricing from $20/mo
- +Multiple pricing tiers (3 plans) to match different needs
At a Glance
Recent Price History
Klaviyo added a new "Enterprise" plan (Custom pricing)
Plan added · May 26, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Constant Contact
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-14)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4/5 · 7,388 reviews
- 4.Capterra·Capterra verified reviews · 4.3/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews
Sources & Data Trail · Klaviyo
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-26)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.6/5 · 1,349 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews