Updated 1 week ago · Independent Analysis
Constant Contact vs Mailchimp
Capability Overview
Constant Contactvs Mailchimp
4.0G2-0.4 vs Mailchimp
Only in Constant Contact
- ✦ Email Templates
- ✦ Social Media Marketing
- ✦ Event Marketing
From $12/mo(cheaper)600K+ customers users · est. 1995
Mailchimpvs Constant Contact
4.4G2+0.4 vs Constant Contact
Only in Mailchimp
- ✦ Audience Segmentation
- ✦ Analytics & Reporting
- ✦ Social Media Posting
✓ Free planFrom $13/mo(pricier)11M+ users users · est. 2001
Quick VerdictIndependent Analysis
Constant Contact and Mailchimp are both Email Marketing tools. Constant Contact starts at $12/mo, Mailchimp at $13/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Constant Contact vs Mailchimp
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Constant Contact Unique Strength
Coordinate Event Invites and Reminders
Event Marketing automates 7-day and 24-hour reminders, with conditional follow-ups adjusting messaging based on whether recipients opened the initial invite.
→ Choose Constant Contact if this scenario applies to you. Mailchimp doesn't offer a comparable solution.
Constant Contact Unique Strength
Grow Lists from Social Ad Traffic
Sign-up Forms with Social Media Marketing connectors pull leads from Facebook and Instagram ads into segmented welcome sequences based on source campaign.
→ Choose Constant Contact if this scenario applies to you. Mailchimp doesn't offer a comparable solution.
Mailchimp Unique Strength
Win Back Lapsed Buyers by Category
Audience Segmentation isolates buyers inactive 90+ days, then triggers win-back campaigns with conditional content matched to their last purchased category - lifting re-engagement.
→ Choose Mailchimp if this scenario applies to you. Constant Contact doesn't offer a comparable solution.
Pricing Comparison & PlansMedium· Verified May 21, 2026
Constant Contact Plans
Paid plans only
Lite
$12/moBest for: 500 contacts, 10x contacts emails/mo
- ✓Up to 500 contacts
- ✓10x monthly email send limit
- ✓Basic email templates
- ✓Social media posting and scheduling
- ✓Event management tools
View on vendor site
MOST POPULARStandard
$35/moBest for: 500 contacts, 12x contacts emails/mo, Automations
- ✓Up to 500 contacts
- ✓12x monthly email send limit
- ✓Pre-built email automation templates
- ✓Automatic resend to non-openers
- ✓Contact segmentation
View on vendor site
Premium
$80/moBest for: 500 contacts, 24x contacts emails/mo, Dynamic content
- ✓Up to 500 contacts
- ✓24x monthly email send limit
- ✓Custom automation workflows
- ✓Advanced contact segmentation
- ✓Search Engine Optimization (SEO) tools
View on vendor site
Mailchimp Plans
Free tier available
Free
FreeBest for: You get 500 contacts, 1000 emails/mo, 1 audience
- ✓500 contacts limit
- ✓1,000 monthly email sends
- ✓1 audience
- ✓Basic email templates
- ✓Email support for the first 30 days
View on vendor site
Essentials
$13/moBest for: 500 contacts, 5000 emails/mo, 3 audiences
- ✓5,000 monthly email sends
- ✓3 audiences
- ✓24/7 email and chat support
- ✓A/B testing
- ✓Basic automated customer journeys
View on vendor site
MOST POPULARStandard
$20/moBest for: 500 contacts, 6000 emails/mo, Automation
- ✓6,000 monthly email sends
- ✓5 audiences
- ✓Advanced customer journeys and branching points
- ✓Send-time optimization
- ✓Predictive demographics
View on vendor site
Premium
$350/moBest for: 10K contacts, 150K emails/mo, Unlimited audiences
- ✓150,000 monthly email sends
- ✓Unlimited audiences
- ✓Phone and priority support
- ✓Multivariate testing
- ✓Advanced segmentation
View on vendor site
Capability Breakdown
6 differences found across 18 standardized features
Feature
Constant Contact
Mailchimp
SMS Marketing
✓
✗
Transactional Email
✗
✓
CRM Built-in
✗
✓
Predictive Send Time
✗
✓
Free Plan
✗
✓
SMTP Relay
✗
✓
Total (raw)
31
36
Constant Contact Features
- •Email Campaigns
- •Email Templates
- •Marketing Automation
- •Landing Pages
- •Social Media Marketing
- •Event Marketing
- •Surveys
- •Sign-up Forms
- •Contact Management
- •A/B Testing
- •Reporting
- •SMS Marketing
- •List Segmentation
- •Integrations
- •E-Commerce
- •Dynamic Content Blocks
- •Email Client Preview
- •Spam Filter Testing
- •Customizable Footer Options
- •Branded Email Domains
- •Automated Welcome Emails
- •Polls and Quizzes
- •Responsive Design Editor
- •Campaign Scheduling Tool
- •Subscriber Preferences Center
- •Bounce Management System
- •Click Through Tracking
- •Open Rate Analytics
- •Device Responsive Templates
- •Customizable Unsubscribe Page
- •Social Sharing Buttons
Mailchimp Features
- •Email Campaigns
- •Marketing Automation
- •Landing Pages
- •Sign-up Forms
- •Audience Segmentation
- •A/B Testing
- •Analytics & Reporting
- •Social Media Posting
- •Customer Journeys
- •Dynamic Content
- •AI Content Generator
- •SMS Marketing
- •300+ Integrations
- •Templates
- •Surveys
- •Transactional Emails
- •Email Client Targeting
- •Customizable Templates
- •Advanced Filtering
- •Behavioural Triggers
- •Scoring System
- •Predictive Analytics
- •Content Optimization
- •Mobile Optimization
- •Geo Targeting
- •Time Zone Sending
- •Automated Workflows
- •Contact Tagging
- •Merge Tags
- •Spam Filter Testing
- •Email Verification
- •Bounce Management
- •Complaint Management
- •Domain Authentication
- •Click Map Tracking
- •Open Rate Tracking
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
Pros
- +Multiple pricing tiers (3 plans) to match different needs
- +AI-powered features built in
Cons
- −Sometimes, you will be typing in a text box and hit the backspace, but the website will think you meant to go back a page.
- −When I started using Constant Contact creating email was very flaky, in terms of crashes and usability (perhaps compared to Weebly
- −They should have an option that you can cancel and re-open an account on-line without having to speak with a person and stay on ho
Pros
- +Generous free plan for up to 500 contacts and 1,000 sends/month.
- +Excellent email editor with pre-built templates and creative assistant.
- +Strong brand recognition and a very gentle learning curve for beginners.
- +Robust A/B testing capabilities for subject lines, content, and send times.
- +All-in-one platform includes landing pages, social posts, and websites.
Cons
- −Pricing becomes expensive as your contact list grows, especially past 10k.
- −Free and Essentials plans have very limited automation and segmentation.
- −Reporting and analytics lack the depth of more specialized competitors.
- −Contact-based pricing means you pay for unsubscribed contacts unless manually archived.
- −SMS marketing is a costly add-on, not bundled into core plans.
At a Glance
User Rating
4.0/5vs4.4/5
Constant Contact
Mailchimp
▲
Starting Price
$12/movs$13/mo
Constant Contact
Mailchimp
▲
Feature Count
31 featuresvs36 features
Constant Contact
Mailchimp
▲
User Base
600Kvs11.0M
Constant Contact
Mailchimp
▲
Constant Contact · Price & Data SyncLast verified: May 14, 2026 · CE-EMAIL-2026W22-A8C6E9 · No changes detected
Mailchimp · Price & Data SyncLast verified: May 21, 2026 · CE-EMAIL-2026W21-42B326 · No changes detected
Frequently Asked Questions
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