Campaign Monitor vs Loops
- ✦ Email Campaigns
- ✦ Drag-and-Drop Builder
- ✦ Beautiful Templates
- ✦ Marketing Emails
- ✦ Transactional Emails
- ✦ Loops Sequences
Campaign Monitor and Loops are both Email Marketing tools. Campaign Monitor starts at $12/mo, Loops at $49/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Campaign Monitor vs Loops
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
The Drag-and-Drop Builder and Beautiful Templates let marketing teams design and deploy launch announcements across segmented user tiers in hours, not days.
Transactional Emails handles password resets, billing alerts, and order confirmations directly in Loops with built-in authentication and bounce handling.
Personalization and Segmentation identify churned $500+ customers for dynamic win-back campaigns referencing their last feature or purchase pattern.
A/B Testing compares two pricing variants on 5,000 subscribers, with click-through and conversion data locking in the winner before the full 50,000-person send.
Automation staggers welcome sequences across delivery windows and monitors bounce rates in real-time, protecting inbox placement above 95% during signup spikes.
Events & Attributes capture upgrade events, feature milestones, and API warnings, instantly triggering targeted emails in real-time without manual list imports.
Loops Sequences with conditional branching let marketing ops build inactivity pauses and feature-adoption splits in the visual editor - no dev tickets needed.
Pricing Comparison & PlansHigh· Verified May 30, 2026
Campaign Monitor Plans
Paid plans only
Lite
$12/moBest for: 500 contacts, 2500 emails/mo
- ✓Up to 500 contacts
- ✓2,500 emails per month
- ✓Drag-and-drop email builder
- ✓Responsive templates
- ✓Basic segmentation
Essentials
$29/moBest for: 500 contacts, Unlimited emails, Automation
- ✓Up to 500 contacts
- ✓Unlimited emails per month
- ✓Automated email journeys
- ✓A/B testing
- ✓Send-time optimization
Premier
$159/moBest for: 500 contacts, Phone support, Advanced analytics
- ✓Up to 500 contacts
- ✓Unlimited emails per month
- ✓Premier email and phone support
- ✓Advanced link tracking
- ✓Email section locking
Loops Plans
Free tier available
Free
FreeBest for: Ideal for individuals or small teams exploring basic email marketing
- ✓All features included
- ✓Event-based email triggers
- ✓Notion-like editor
- ✓API-first architecture
- ✓Transactional and marketing combined
Starter
$49/moBest for: Perfect for small businesses beginning their email marketing journey
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Event-based email triggers
Growth
$99/moBest for: Suited for growing businesses needing more advanced features and higher sending volumes
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Event-based email triggers
Pro
$199/moBest for: Designed for established businesses requiring comprehensive email marketing capabilities
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Event-based email triggers
Enterprise
Contact SalesBest for: large organizations with unique and complex email marketing requirements
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Dedicated IP
Capability Breakdown
4 differences found across 18 standardized features
- •Email Campaigns
- •Drag-and-Drop Builder
- •Beautiful Templates
- •Automation
- •Segmentation
- •Personalization
- •A/B Testing
- •Analytics
- •Sign-up Forms
- •Transactional Email
- •SMS
- •Link Review
- •Integrations
- •API
- •Custom Branding
- •Marketing Emails
- •Transactional Emails
- •Loops Sequences
- •Drag-and-Drop Editor
- •Segmentation
- •Events & Attributes
- •Analytics
- •Custom Domain
- •API
- •Integrations
- •Templates
- •In-app Messages
- •A/B Testing
- •Webhooks
- •User Syncing
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Visually stunning, design-led email templates
- +Intuitive drag-and-drop builder is exceptionally easy to use
- +Link Review tool automatically finds and flags broken links
- +Robust segmentation options based on user behavior and data
- +Strong deliverability reputation ensures emails reach the inbox
- −Limited native integrations compared to competitors like Mailchimp
- −No landing page builder included in any plan
- −Automation features are basic until you reach the expensive Premier plan
- −Pricing becomes less competitive for lists over 10,000 subscribers
- −Forms are functional but lack advanced customization options
- +Unified platform for marketing, transactional, and product emails
- +Audience segmentation based on real-time product events
- +Built-in visual editor for React-based email templates (LoopsUI)
- +Native integrations with popular SaaS tools like Stripe and Segment
- +Generous free plan includes API access and 2,000 contacts
- −Lacks advanced A/B testing features beyond subject lines
- −No built-in landing page or form builder functionality
- −Limited native integrations compared to larger, established platforms
- −Analytics dashboard is less comprehensive than enterprise-level tools
- −No dedicated mobile app for campaign management on the go
At a Glance
Recent Price History
Loops lowered "Pro" from $599/mo to $199/mo (-67%)
Price change · May 30, 2026
Loops lowered "Growth" from $149/mo to $99/mo (-34%)
Price change · May 30, 2026
Loops added a new "Enterprise" plan
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
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- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-21)
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Sources & Data Trail · Loops
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.8/5 · 41 reviews
- 4.Capterra·Capterra verified reviews · 4.8/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews