ActiveCampaign vs Campaign Monitor
- ✦ Email Marketing
- ✦ Marketing Automation
- ✦ CRM & Sales
- ✦ Email Campaigns
- ✦ Drag-and-Drop Builder
- ✦ Beautiful Templates
ActiveCampaign and Campaign Monitor are both Email Marketing tools. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose ActiveCampaign vs Campaign Monitor
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Conditional Content sorts contacts by last-open date and routes dormant subscribers into personalized win-back sequences, cutting wasted send volume by 35-40% while preserving.
CRM & Sales tags contacts by deal stage and renewal date, routing high-value prospects to executive nurture and at-risk accounts into re-engagement flows - without manual list pulls.
The Drag-and-Drop Builder and Beautiful Templates let marketing teams design and deploy launch announcements across segmented user tiers in hours, not days.
Personalization and Segmentation identify churned $500+ customers for dynamic win-back campaigns referencing their last feature or purchase pattern.
A/B Testing compares two pricing variants on 5,000 subscribers, with click-through and conversion data locking in the winner before the full 50,000-person send.
Automation staggers welcome sequences across delivery windows and monitors bounce rates in real-time, protecting inbox placement above 95% during signup spikes.
Pricing Comparison & PlansHigh· Verified May 28, 2026
ActiveCampaign Plans
Paid plans only
Starter
$15/moBest for: This plan is for businesses just beginning their email marketing journey
- ✓Email Marketing
- ✓Marketing Automation
- ✓Subscription Forms (basic/inline)
- ✓Site Tracking
- ✓API & Webhooks
Plus
$49/moBest for: Designed for growing businesses needing more advanced automation and segmentation
- ✓All Starter features
- ✓Unlimited automation actions
- ✓Landing Pages
- ✓Built-in Sales CRM
- ✓Lead Scoring
Pro
$79/moBest for: Ideal for established businesses seeking sophisticated CRM, lead scoring, and advanced reporting
- ✓All Plus features
- ✓Predictive Sending AI
- ✓Conditional Content
- ✓Advanced Segmentation
- ✓Advanced Reporting & Analytics
Enterprise
$145/moBest for: Tailored for large organizations requiring dedicated support, custom integrations, and high volume sending
- ✓All Pro features
- ✓Custom Reporting
- ✓Custom Objects
- ✓Single Sign-On (SSO)
- ✓Uptime SLA
Campaign Monitor Plans
Paid plans only
Lite
$12/moBest for: 500 contacts, 2500 emails/mo
- ✓Up to 500 contacts
- ✓2,500 emails per month
- ✓Drag-and-drop email builder
- ✓Responsive templates
- ✓Basic segmentation
Essentials
$29/moBest for: 500 contacts, Unlimited emails, Automation
- ✓Up to 500 contacts
- ✓Unlimited emails per month
- ✓Automated email journeys
- ✓A/B testing
- ✓Send-time optimization
Premier
$159/moBest for: 500 contacts, Phone support, Advanced analytics
- ✓Up to 500 contacts
- ✓Unlimited emails per month
- ✓Premier email and phone support
- ✓Advanced link tracking
- ✓Email section locking
Capability Breakdown
5 differences found across 18 standardized features
- •Email Marketing
- •Marketing Automation
- •CRM & Sales
- •Landing Pages
- •Forms
- •Segmentation
- •Conditional Content
- •Split Testing
- •Predictive Sending
- •Lead Scoring
- •SMS Marketing
- •Site Tracking
- •Event Tracking
- •900+ Integrations
- •Reporting
- •Abandoned Cart Emails
- •Affiliate Management
- •Auto Responder
- •Automated Workflows
- •Behavioral Targeting
- •Contact Scoring
- •Conversion Tracking
- •Custom Fields
- •Custom Templates
- •Dynamic Content
- •Email Client Preview
- •Email List Cleaning
- •Email Personalization
- •Email Preview Text
- •Email Scheduling
- •Email Templates
- •Event Based Triggers
- •Facebook Integration
- •Geo Location Targeting
- •Google Analytics Integration
- •Hyper Personalization
- •Image Hosting
- •Inbox Preview
- •Link Tracking
- •List Segmentation
- •Mobile Optimization
- •Multiple Winners
- •Newsletters
- •Personalization Tokens
- •Pipeline Management
- •Popup Forms
- •Responsive Design
- •Revenue Tracking
- •Active Intelligence AI
- •Predictive content
- •Advanced segmentation
- •Attribution tracking
- •WhatsApp marketing
- •Shared team inbox
- •Broadcast messaging
- •Custom objects
- •SSO
- •CRM integration
- •Ecommerce integration
- •14-day free trial
- •Email Campaigns
- •Drag-and-Drop Builder
- •Beautiful Templates
- •Automation
- •Segmentation
- •Personalization
- •A/B Testing
- •Analytics
- •Sign-up Forms
- •Transactional Email
- •SMS
- •Link Review
- •Integrations
- •API
- •Custom Branding
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Multiple pricing tiers (4 plans) to match different needs
- +AI-powered features built in
- −AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system.
- +Visually stunning, design-led email templates
- +Intuitive drag-and-drop builder is exceptionally easy to use
- +Link Review tool automatically finds and flags broken links
- +Robust segmentation options based on user behavior and data
- +Strong deliverability reputation ensures emails reach the inbox
- −Limited native integrations compared to competitors like Mailchimp
- −No landing page builder included in any plan
- −Automation features are basic until you reach the expensive Premier plan
- −Pricing becomes less competitive for lists over 10,000 subscribers
- −Forms are functional but lack advanced customization options
At a Glance
Recent Price History
ActiveCampaign updated "Plus" from $49/mo to Custom
Price change · May 28, 2026
ActiveCampaign updated "Starter" from $15/mo to Custom
Price change · May 28, 2026
ActiveCampaign updated "Enterprise" from $145/mo to Custom
Price change · May 28, 2026
ActiveCampaign removed the "WhatsApp Plus" plan
Plan removed · May 28, 2026
ActiveCampaign removed the "WhatsApp Pro" plan
Plan removed · May 28, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · ActiveCampaign
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.5/5 · 14,682 reviews
- 4.Capterra·Capterra verified reviews · 4.6/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews
Sources & Data Trail · Campaign Monitor
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-21)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.1/5 · 721 reviews
- 4.Capterra·Capterra verified reviews · 4.5/5
- 5.TrustRadius·TrustRadius verified reviews