Campaign Monitor vs Klaviyo
- ✦ Email Campaigns
- ✦ Drag-and-Drop Builder
- ✦ Beautiful Templates
- ✦ Email Marketing
- ✦ SMS Marketing
- ✦ Marketing Automation
Campaign Monitor and Klaviyo are both Email Marketing tools. Campaign Monitor starts at $12/mo, Klaviyo at $20/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Campaign Monitor vs Klaviyo
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
The Drag-and-Drop Builder and Beautiful Templates let marketing teams design and deploy launch announcements across segmented user tiers in hours, not days.
A/B test the Product Recommendations engine across carousel layouts and email positions to isolate which variants lift average order value by 3-5%.
Personalization and Segmentation identify churned $500+ customers for dynamic win-back campaigns referencing their last feature or purchase pattern.
Predictive Analytics identifies customers about to churn, automatically triggering personalized SMS + email win-back sequences before they go dormant.
A/B Testing compares two pricing variants on 5,000 subscribers, with click-through and conversion data locking in the winner before the full 50,000-person send.
Automation staggers welcome sequences across delivery windows and monitors bounce rates in real-time, protecting inbox placement above 95% during signup spikes.
Segmentation separates SMS-opted contacts from email-only subscribers, routing each into distinct welcome flows where SMS sequences average 45-60% open rates.
Pricing Comparison & PlansHigh· Verified May 26, 2026
Campaign Monitor Plans
Paid plans only
Lite
$12/moBest for: 500 contacts, 2500 emails/mo
- ✓Up to 500 contacts
- ✓2,500 emails per month
- ✓Drag-and-drop email builder
- ✓Responsive templates
- ✓Basic segmentation
Essentials
$29/moBest for: 500 contacts, Unlimited emails, Automation
- ✓Up to 500 contacts
- ✓Unlimited emails per month
- ✓Automated email journeys
- ✓A/B testing
- ✓Send-time optimization
Premier
$159/moBest for: 500 contacts, Phone support, Advanced analytics
- ✓Up to 500 contacts
- ✓Unlimited emails per month
- ✓Premier email and phone support
- ✓Advanced link tracking
- ✓Email section locking
Klaviyo Plans
Free tier available
Free
FreeBest for: You get 250 contacts, 500 emails/mo, 150 SMS
- ✓Up to 250 contacts
- ✓500 emails/month
- ✓150 SMS credits/month
- ✓Email support (60 days)
- ✓Basic reporting
Best for: 251-500 contacts, 5000 emails/mo
- ✓Unlimited emails
- ✓Contact-based pricing
- ✓Segmentation
- ✓A/B testing
- ✓Advanced analytics
Email & SMS
$35/moBest for: 251-500 contacts, 5000 emails/mo, 1250 SMS
- ✓Everything in Email
- ✓SMS & MMS marketing
- ✓2,800 SMS credits base
- ✓Mobile push notifications
- ✓RCS messaging
Enterprise
Contact Sales- ✓Custom pricing
- ✓Dedicated account manager
- ✓Custom integrations
- ✓SLA
- ✓Enterprise security
Capability Breakdown
6 differences found across 18 standardized features
- •Email Campaigns
- •Drag-and-Drop Builder
- •Beautiful Templates
- •Automation
- •Segmentation
- •Personalization
- •A/B Testing
- •Analytics
- •Sign-up Forms
- •Transactional Email
- •SMS
- •Link Review
- •Integrations
- •API
- •Custom Branding
- •Email Marketing
- •SMS Marketing
- •Marketing Automation
- •Segmentation
- •Predictive Analytics
- •A/B Testing
- •Product Recommendations
- •Forms & Pop-ups
- •Customer Profiles
- •Reporting
- •Shopify Integration
- •Flow Builder
- •Templates
- •API
- •Reviews
- •Personalization Tools
- •Customizable Templates
- •Drag Drop Editor
- •Automated Workflows
- •Customer Journey Mapping
- •Real Time Reporting
- •Email List Cleaning
- •Spam Filter Management
- •Domain Authentication
- •Bounce Management
- •Complaint Handling
- •Open Rate Tracking
- •Click Through Analysis
- •Conversion Rate Optimization
- •ROI Calculation
- •Campaign Scheduling
- •Triggered Emails
- •Abandoned Cart Reminders
- •Browse Abandonment Emails
- •Win Back Campaigns
- •Lead Scoring
- •Customer Lifecycle Management
- •Preference Center
- •Subscription Management
- •Content Library
- •Dynamic Content Blocks
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Visually stunning, design-led email templates
- +Intuitive drag-and-drop builder is exceptionally easy to use
- +Link Review tool automatically finds and flags broken links
- +Robust segmentation options based on user behavior and data
- +Strong deliverability reputation ensures emails reach the inbox
- −Limited native integrations compared to competitors like Mailchimp
- −No landing page builder included in any plan
- −Automation features are basic until you reach the expensive Premier plan
- −Pricing becomes less competitive for lists over 10,000 subscribers
- −Forms are functional but lack advanced customization options
- +Free plan available
- +Competitive pricing from $20/mo
- +Multiple pricing tiers (3 plans) to match different needs
At a Glance
Recent Price History
Klaviyo added a new "Enterprise" plan (Custom pricing)
Plan added · May 26, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Campaign Monitor
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-21)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.1/5 · 721 reviews
- 4.Capterra·Capterra verified reviews · 4.5/5
- 5.TrustRadius·TrustRadius verified reviews
Sources & Data Trail · Klaviyo
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-26)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.6/5 · 1,349 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews