Updated March 2026 · Independent Analysis
Campaign MonitorvsKlaviyo
Campaign Monitor starts at $12/mo, 40% cheaper than Klaviyo's $20/mo. Klaviyo is rated higher at 4.6/5 vs Campaign Monitor's 4.1/5.
Campaign Monitorvs Klaviyo
★ 4.1/5-0.5 vs Klaviyo
Only in Campaign Monitor
- ✦ Email Campaigns
- ✦ Drag-and-Drop Builder
- ✦ Beautiful Templates
From $12/mo(cheaper)200K+ businesses users · est. 2004
Try Campaign Monitor Free →
Klaviyovs Campaign Monitor
★ 4.6/5+0.5 vs Campaign Monitor
Only in Klaviyo
- ✦ Email Marketing
- ✦ SMS Marketing
- ✦ Marketing Automation
✓ Free planFrom $20/mo(pricier)167K+ customers users · est. 2012
Try Klaviyo Free →Ratings Breakdown
Campaign Monitor
4.1/5 avg
G2 Score4.1/5
Capterra Score4.5/5
G2 Rating4.1/5
Klaviyo
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Quick Stats
Feature Comparison
Campaign Monitor uniquely offers Email Campaigns, Drag-and-Drop Builder, Beautiful Templates. Klaviyo uniquely offers Email Marketing, SMS Marketing, Marketing Automation. Both share 3 features including Segmentation, A/B Testing, API.
Feature
Campaign Monitor
Klaviyo
Segmentation
✓
✓
A/B Testing
✓
✓
API
✓
✓
Email Campaigns
✓
✗
Drag-and-Drop Builder
✓
✗
Beautiful Templates
✓
✗
Automation
✓
✗
Personalization
✓
✗
Analytics
✓
✗
Sign-up Forms
✓
✗
Transactional Email
✓
✗
SMS
✓
✗
Link Review
✓
✗
Integrations
✓
✗
Custom Branding
✓
✗
Email Marketing
✗
✓
SMS Marketing
✗
✓
Marketing Automation
✗
✓
Predictive Analytics
✗
✓
Product Recommendations
✗
✓
Forms & Pop-ups
✗
✓
Customer Profiles
✗
✓
Reporting
✗
✓
Shopify Integration
✗
✓
Flow Builder
✗
✓
Templates
✗
✓
Reviews
✗
✓
Personalization Tools
✗
✓
Customizable Templates
✗
✓
Drag Drop Editor
✗
✓
Automated Workflows
✗
✓
Customer Journey Mapping
✗
✓
Real Time Reporting
✗
✓
Email List Cleaning
✗
✓
Spam Filter Management
✗
✓
Domain Authentication
✗
✓
Bounce Management
✗
✓
Complaint Handling
✗
✓
Open Rate Tracking
✗
✓
Click Through Analysis
✗
✓
Conversion Rate Optimization
✗
✓
ROI Calculation
✗
✓
Campaign Scheduling
✗
✓
Triggered Emails
✗
✓
Abandoned Cart Reminders
✗
✓
Browse Abandonment Emails
✗
✓
Win Back Campaigns
✗
✓
Lead Scoring
✗
✓
Customer Lifecycle Management
✗
✓
Preference Center
✗
✓
Subscription Management
✗
✓
Content Library
✗
✓
Dynamic Content Blocks
✗
✓
Total Features
15
41
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Campaign Monitor if you need:
- ✓ Email Campaigns
- ✓ Drag-and-Drop Builder
- ✓ Beautiful Templates
- ✓ Automation
- ✓ Personalization
Choose Klaviyo if you need:
- ✓ Email Marketing
- ✓ SMS Marketing
- ✓ Marketing Automation
- ✓ Predictive Analytics
- ✓ Product Recommendations
Pricing Comparison
Campaign Monitor starts at $12/mo, 40% cheaper than Klaviyo's $20/mo.
Campaign Monitor Plans
Paid plans only
LiteBest Value
$12/mo- • 500 contacts
- • 2500 emails/mo
Essentials
$29/mo- • 500 contacts
- • Unlimited emails
- • Automation
Premier
$159/mo- • 500 contacts
- • Phone support
- • Advanced analytics
Klaviyo Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 150 SMS
EmailBest Value
$20/mo- • 251-500 contacts
- • 5000 emails/mo
Email & SMS
$35/mo- • 251-500 contacts
- • 5000 emails/mo
- • 1250 SMS
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❓ Frequently Asked Questions
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