Campaign Monitor vs Drip
- ✦ Email Campaigns
- ✦ Drag-and-Drop Builder
- ✦ Beautiful Templates
- ✦ Email Marketing
- ✦ Automation Workflows
- ✦ On-site Campaigns
Campaign Monitor and Drip are both Email Marketing tools. Campaign Monitor starts at $12/mo, Drip at $39/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Campaign Monitor vs Drip
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Personalization and Segmentation identify churned $500+ customers for dynamic win-back campaigns referencing their last feature or purchase pattern.
Personalization rules flag repeat buyers inactive 60+ days, auto-triggering win-back sequences with dynamic recommendations based on purchase history.
The Drag-and-Drop Builder and Beautiful Templates let marketing teams design and deploy launch announcements across segmented user tiers in hours, not days.
A/B Testing compares two pricing variants on 5,000 subscribers, with click-through and conversion data locking in the winner before the full 50,000-person send.
Automation staggers welcome sequences across delivery windows and monitors bounce rates in real-time, protecting inbox placement above 95% during signup spikes.
Automation Workflows trigger 48 hours after purchase, using Revenue Attribution to identify which product bundles drive the highest AOV lift per email.
Pricing Comparison & PlansHigh· Verified May 21, 2026
Campaign Monitor Plans
Paid plans only
Lite
$12/moBest for: 500 contacts, 2500 emails/mo
- ✓Up to 500 contacts
- ✓2,500 emails per month
- ✓Drag-and-drop email builder
- ✓Responsive templates
- ✓Basic segmentation
Essentials
$29/moBest for: 500 contacts, Unlimited emails, Automation
- ✓Up to 500 contacts
- ✓Unlimited emails per month
- ✓Automated email journeys
- ✓A/B testing
- ✓Send-time optimization
Premier
$159/moBest for: 500 contacts, Phone support, Advanced analytics
- ✓Up to 500 contacts
- ✓Unlimited emails per month
- ✓Premier email and phone support
- ✓Advanced link tracking
- ✓Email section locking
Drip Plans
Paid plans only
Best for: For $39/mo, you get unlimited email sends for up to 2,500 contacts and onsite campaigns
- ✓Up to 2,500 contacts
- ✓Unlimited email sends
- ✓Onsite campaigns (popups and forms)
- ✓Behavior and event tracking
- ✓Multi-channel automation workflows
Enterprise
Contact Sales- ✓Over 170,000 contacts
- ✓Dedicated account manager
- ✓Deliverability consultations
- ✓Custom sending IP
- ✓Enhanced support SLAs
Capability Breakdown
3 differences found across 18 standardized features
- •Email Campaigns
- •Drag-and-Drop Builder
- •Beautiful Templates
- •Automation
- •Segmentation
- •Personalization
- •A/B Testing
- •Analytics
- •Sign-up Forms
- •Transactional Email
- •SMS
- •Link Review
- •Integrations
- •API
- •Custom Branding
- •Email Marketing
- •Automation Workflows
- •Segmentation
- •Personalization
- •On-site Campaigns
- •Forms & Pop-ups
- •Revenue Attribution
- •A/B Testing
- •Product Recommendations
- •Shopify Integration
- •WooCommerce Integration
- •Visual Builder
- •Analytics
- •API
- •SMS Integration
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Visually stunning, design-led email templates
- +Intuitive drag-and-drop builder is exceptionally easy to use
- +Link Review tool automatically finds and flags broken links
- +Robust segmentation options based on user behavior and data
- +Strong deliverability reputation ensures emails reach the inbox
- −Limited native integrations compared to competitors like Mailchimp
- −No landing page builder included in any plan
- −Automation features are basic until you reach the expensive Premier plan
- −Pricing becomes less competitive for lists over 10,000 subscribers
- −Forms are functional but lack advanced customization options
- +API access for custom integrations
- +AI-powered features built in
- +Workflow automation capabilities
- −Higher price point (from $39/mo)
At a Glance
Recent Price History
Drip added a new "Enterprise" plan
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Campaign Monitor
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-21)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.1/5 · 721 reviews
- 4.Capterra·Capterra verified reviews · 4.5/5
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Sources & Data Trail · Drip
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-21)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.4/5 · 474 reviews
- 4.Capterra·Capterra verified reviews · 4.4/5
- 5.TrustRadius·TrustRadius verified reviews