beehiiv vs Omnisend

- ✦ Newsletter Editor
- ✦ Website Builder
- ✦ Custom Domains

- ✦ Email Marketing
- ✦ SMS Marketing
- ✦ Push Notifications
beehiiv and Omnisend are both Email Marketing tools. beehiiv starts at $49/mo, Omnisend at $16/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose beehiiv vs Omnisend
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Monetization (Boosts) gates premium content and collects recurring subscriptions natively, with a referral program reducing acquisition costs by up to 40%.
The Ad Network places relevant sponsor content inside issues, letting newsletters with 50K+ subscribers earn $2,000-$5,000 per send with full placement controls.
SMS Marketing paired with Automation reaches cart abandoners within 15 minutes, capturing mobile impulse buys at 40%+ higher conversion than email-only flows.
Product Recommendations inserts purchase-history SKUs into each email - brands report 28% higher click rates when content matches actual category preferences.
Forms & Pop-ups route new customers into SMS flash-sale alerts and repeat buyers into email nurture, keeping each segment on the channel where they engage most.
Pricing Comparison & PlansHigh· Verified Jun 2, 2026
Launch
FreeBest for: Ideal for beginners to start an email newsletter
- ✓Up to 2,500 subscribers
- ✓Unlimited email sends
- ✓Core newsletter tools
- ✓Website tools
- ✓Podcast tools
Scale
$49/user/moBest for: growing newsletters needing advanced features like custom domains and premium analytics
- ✓Monetization features
- ✓Advanced analytics
- ✓AI tools
- ✓Surveys
- ✓A/B testing
Max
$109/user/moBest for: Designed for established publishers requiring comprehensive tools for advanced segmentation, A/B testing, and API access
- ✓Remove beehiiv branding
- ✓Priority support
- ✓NewsletterXP course access
Enterprise
Contact SalesBest for: Tailored for large organizations with specific needs for high volume sending, dedicated support, and custom integrations
- ✓Custom solutions
- ✓Dedicated support
- ✓Scalability for 100k+ subscribers
Free
FreeBest for: You get 250 contacts, 500 emails/mo, 60 SMS
- ✓Automation workflows
- ✓Segmentation
- ✓Popups & Forms
- ✓A/B testing
- ✓24/7 live chat & email support
Standard
$16/moBest for: 500 contacts, 6000 emails/mo, Unlimited push
- ✓Unlimited web push notifications
- ✓Automation workflow splits
- ✓Automation & performance reports
- ✓Branding removal
- ✓Customer Success Manager (for plans $400+/month)
Pro
$59/moBest for: 2500 contacts, Unlimited emails, Advanced reporting
- ✓Unlimited emails
- ✓Unlimited web push notifications
- ✓Advanced reporting
- ✓Priority support
- ✓Dedicated support
Custom
Contact Sales- ✓Dedicated customer success manager
- ✓Dedicated support
- ✓SLA-backed deliverability
- ✓Migration support
Capability Breakdown
6 differences found across 18 standardized features
- •Newsletter Editor
- •Website Builder
- •Custom Domains
- •Referral Program
- •Monetization (Boosts)
- •Ad Network
- •Polls & Surveys
- •Segmentation
- •A/B Testing
- •Analytics
- •SEO
- •API
- •Custom HTML
- •Automations
- •AI Writing Assistant
- •Personalization Templates
- •Social Media Integrations
- •Email List Cleaning
- •Content Recommendation Engine
- •Email Marketing
- •SMS Marketing
- •Push Notifications
- •Automation
- •Segmentation
- •Product Picker
- •Product Recommendations
- •Forms & Pop-ups
- •Landing Pages
- •A/B Testing
- •Analytics
- •Shopify Integration
- •WooCommerce
- •Templates
- •Campaign Booster
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Built-in ad network for instant newsletter monetization
- +Integrated referral program to accelerate subscriber growth
- +Generous free plan supports up to 2,500 subscribers
- +Advanced segmentation & A/B testing on paid plans
- +Native tools for paid subscriptions (no third-party plugin needed)
- −Limited visual automation builder compared to ActiveCampaign
- −No native e-commerce integrations like Shopify or WooCommerce
- −Fewer design templates than platforms like Mailchimp
- −Steep learning curve for advanced monetization features
- −API access is restricted to the highest-priced plan (Max)
- +Combines email, SMS, and push notifications in single automation workflows
- +Deep e-commerce platform integrations (Shopify, BigCommerce, etc.)
- +Generous free plan with all core features, including automation
- +Unique product picker for easily adding items to emails
- +Built-in audience segmentation based on shopping behavior
- −Reporting and analytics are less advanced than some enterprise-level competitors
- −Limited design flexibility in the email editor compared to dedicated builders
- −Steep price jump when contact list grows, especially on the Pro plan
- −The user interface can feel cluttered and has a moderate learning curve
- −SMS credits are an additional cost on top of the monthly subscription fee
At a Glance
Recent Price History
Omnisend added a new "Custom" plan (Custom pricing)
Plan added · Jun 2, 2026
beehiiv lowered "Max" from $129/mo to $109/mo (-16%)
Price change · May 30, 2026
beehiiv raised "Max" from $96 to $129/mo (34%)
Price change · May 21, 2026
beehiiv raised "Scale" from $43 to $49/mo (14%)
Price change · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · beehiiv
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 40 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews
Sources & Data Trail · Omnisend
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.6/5 · 1,185 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews
