Is Amplitude better than Fathom Analytics in 2026?

It depends on your needs. Fathom Analytics is rated higher at 4.8/5 vs Amplitude's 4.5/5. Amplitude excels at digital analytics platform for product intelligence and growth, while Fathom Analytics focuses on simple, privacy-focused website analytics with a clean dashboard. Amplitude starts at $49/mo; Fathom Analytics starts at $14/mo.

Which is cheaper, Amplitude or Fathom Analytics?

Amplitude starts at $49/mo; Fathom Analytics starts at $14/mo. Amplitude has a free plan, and Fathom Analytics starts at $14/mo.

Can I migrate from Amplitude to Fathom Analytics?

Most users can switch between these tools. Fathom Analytics supports data import from Amplitude. Plan 1-3 days for migration depending on data volume and team size.

What are the key differences between Amplitude and Fathom Analytics?

Amplitude uniquely offers Product Analytics, Funnels, Retention. Fathom Analytics uniquely offers Pageview Analytics, Real-time Stats, Custom Events. Both share 1 features including API Access. Amplitude starts at $49/mo; Fathom Analytics starts at $14/mo. Founded in 2012 and 2018 respectively.

When was this Amplitude vs Fathom Analytics comparison last updated?

This comparison was last updated on May 13, 2026. We review and refresh our comparisons regularly to reflect the latest pricing, features, and ratings from Amplitude and Fathom Analytics.

Home›Analytics & BI›Compare›Amplitude vs Fathom Analytics

Updated May 13, 2026 · Independent Analysis

AmplitudevsFathom Analytics

Capability Overview

Amplitudevs Fathom Analytics

★ 4.5/5-0.3 vs Fathom Analytics

Only in Amplitude

✦ Product Analytics
✦ Funnels
✦ Retention

✓ Free planFrom $49/mo(pricier)3,000+ companies users · est. 2012

View Full Review Try Amplitude Free

Fathom Analyticsvs Amplitude

★ 4.8/5+0.3 vs Amplitude

Only in Fathom Analytics

✦ Pageview Analytics
✦ Real-time Stats
✦ Custom Events

From $14/mo(cheaper)100k+ websites users · est. 2018

View Full Review Try Fathom Analytics Free

Pricing Features Pros & Cons At a Glance FAQ Related

Pricing Intelligence

Fathom Analytics saves you $35/user/movs Amplitude

Amplitude Plans

Free tier available

Starter0

Free

• Unlimited events
• Unlimited users
• Core analytics features

GrowthBest Value

$49/mo

• Advanced analytics
• Behavioral cohorts
• A/B testing

Enterprise

Custom

• Custom pricing
• SSO
• Premium support

Full Amplitude Pricing Breakdown →

Fathom Analytics Plans

Paid plans only

StarterBest Value

$14/mo

• Up to 100k pageviews
• Unlimited sites
• Email reports

Business

$24/mo

• Up to 200k pageviews
• Custom domain
• Priority support

Enterprise

Custom

• Custom volume
• Dedicated support
• SLA

Full Fathom Analytics Pricing Breakdown →

Feature Matrix

8 differences found across 15 standardized features

Feature

Amplitude

Fathom Analytics

Funnels

✓

✗

Retention Analysis

✓

✗

Cohort Analysis

✓

✗

Session Replay

✓

✗

A/B Testing

✓

✗

Mobile SDKs

✓

✗

Slack Integration

✓

✗

User Identification

✓

✗

Total (raw)

Pros & Cons Face-Off

Evaluative strengths and weaknesses — not feature lists

Amplitude

Pros

+Powerful behavioral analytics
+Free starter tier
+Built-in experimentation platform
+Great for PLG companies

Cons

−Expensive at enterprise scale
−Complex pricing model
−Steeper learning curve

Fathom Analytics

Pros

+Extremely clean and simple UI
+Privacy-first with GDPR compliance
+Excellent customer support
+No cookie banners needed

Cons

−More expensive than Plausible
−Limited advanced analytics features
−No free plan

At a Glance

User Rating

4.5/5vs4.8/5

Amplitude

Fathom Analytics

▲

Starting Price

$49/movs$14/mo

Amplitude

▲

Fathom Analytics

Feature Count

15 featuresvs15 features

Amplitude

Fathom Analytics

User Base

3Kvs100

Amplitude

▲

Fathom Analytics

Frequently Asked Questions

Related Comparisons

Amplitude vs PostHog →Amplitude vs Mixpanel →Amplitude vs Plausible Analytics →Fathom Analytics vs Heap →Fathom Analytics vs Metabase →Amplitude Alternatives →Fathom Analytics Alternatives →

Authored by ComparEdge Editorial·Reviewed by ComparEdge EditorialExpert verified·Updated May 13, 2026·Our methodology