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Updated yesterday · Independent Analysis
Fathom Analytics vs Plausible Analytics
Capability Overview
Fathom Analyticsvs Plausible Analytics
4.8G2+0.1 vs Plausible Analytics
Only in Fathom Analytics
- ✦ Pageview Analytics
- ✦ Real-time Stats
- ✦ UTM Parameters
From $15/mo(pricier)100k+ websites users · est. 2018
Plausible Analyticsvs Fathom Analytics
4.7G2-0.1 vs Fathom Analytics
Only in Plausible Analytics
- ✦ Pageview Tracking
- ✦ Goal Conversions
- ✦ Real-time Dashboard
From $9/mo(cheaper)12k+ customers users · est. 2019
Quick VerdictIndependent Analysis
Fathom Analytics wins for privacy-compliant marketing teams seeking predictable pricing starting at $15/mo. Plausible Analytics wins for budget-conscious developers wanting a simplified, cookieless interface from $9/mo.
When to Choose Fathom Analytics vs Plausible Analytics
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Scenario: EU-Hosted Analytics That Pass Legal
Fathom Analytics
EU-Hosted Analytics That Pass Legal Review in 10 Minutes
Fathom routes EU visitor data through EU servers with no US data transfers, satisfying legal review for GDPR-compliant analytics without a data processing amendment.
Plausible Analytics
GDPR-Compliant Analytics Without a Cookie Banner
Plausible's cookieless tracking requires no consent banner under GDPR, removing the UX friction that depresses conversion rates on cookie-consent flows.
Fathom Analytics Unique Strength
Single-Script Setup Across Unlimited Domains
One Fathom account tracks unlimited sites under a single billing line, letting agencies add a new client domain without provisioning separate accounts or managing multiple dashboards.
→ Choose Fathom Analytics if this scenario applies to you. Plausible Analytics doesn't offer a comparable solution.
Fathom Analytics Unique Strength
Unsampled Analytics for Every Page and Campaign
Fathom processes every hit without sampling, so low-traffic pages and campaign landing pages report accurate visitor counts rather than statistical approximations.
→ Choose Fathom Analytics if this scenario applies to you. Plausible Analytics doesn't offer a comparable solution.
Plausible Analytics Unique Strength
Shared Dashboard for Agency Client Reporting
Plausible's public dashboard URLs let agencies share real-time site analytics with clients without giving them platform access or building a separate reporting layer.
→ Choose Plausible Analytics if this scenario applies to you. Fathom Analytics doesn't offer a comparable solution.
Plausible Analytics Unique Strength
Sub-1KB Script for Core Web Vitals Protection
Plausible's tracking script is under 1KB, adding under 5ms to page load versus Google Analytics' 45KB tag, directly protecting Lighthouse performance scores.
→ Choose Plausible Analytics if this scenario applies to you. Fathom Analytics doesn't offer a comparable solution.
Pricing Comparison & PlansHigh· Verified Jun 28, 2026
Plausible Analytics starts at $9/movs $15/mo
Fathom Analytics Plans
Paid plans only
Up to 100K PV/mo
$15/moBest for: Ideal for individuals or small projects needing basic analytics
- ✓Unlimited sites
- ✓Unlimited team members
- ✓Ecommerce/event tracking
- ✓API access
- ✓Automated email summaries
View on vendor site
MOST POPULARUp to 200K PV/mo
$25/moBest for: Suitable for growing businesses requiring more robust analytics capabilities
- ✓Unlimited sites
- ✓Unlimited team members
- ✓Ecommerce/event tracking
- ✓API access
- ✓Automated email summaries
View on vendor site
Up to 500K PV/mo
$45/moBest for: established businesses or agencies with higher traffic and advanced needs
- ✓Unlimited sites
- ✓Unlimited team members
- ✓Ecommerce/event tracking
- ✓API access
- ✓Automated email summaries
View on vendor site
Up to 1M PV/mo
$60/mo- ✓Unlimited sites
- ✓Unlimited team members
- ✓Ecommerce/event tracking
- ✓API access
- ✓Automated email summaries
View on vendor site
Up to 2M PV/mo
$100/mo- ✓Unlimited sites
- ✓Unlimited team members
- ✓Ecommerce/event tracking
- ✓API access
- ✓Automated email summaries
View on vendor site
Up to 5M PV/mo
$140/mo- ✓Unlimited sites
- ✓Unlimited team members
- ✓Ecommerce/event tracking
- ✓API access
- ✓Automated email summaries
View on vendor site
Plausible Analytics Plans
Paid plans only
Starter
$9/site/momonthlyor$90/yrsave 17%
Best for: Solo projects and new sites
- ✓1 site
- ✓3 years data retention
- ✓privacy-friendly dashboard
- ✓email/Slack reports
- ✓Google Analytics import
View on vendor site
MOST POPULARGrowth
$14/site/momonthlyor$140/yrsave 17%
Best for: Growing projects needing team access
- ✓Multiple sites
- ✓Share dashboards with clients
- ✓Invite team members
- ✓Shared links
- ✓Embedded dashboards
View on vendor site
Business
$19/site/momonthlyor$190/yrsave 17%
Best for: Advanced marketing + API
- ✓Everything in Growth
- ✓Funnels and user journeys
- ✓Ecommerce revenue attribution
- ✓Custom properties
- ✓Stats API
View on vendor site
Enterprise
Contact SalesBest for: Large scale, custom limits
- ✓Everything in Business
- ✓SSO (Single Sign-On)
- ✓Sites API
- ✓Managed proxy
- ✓Scheduled raw event exports
View on vendor site
Capability Breakdown
2 differences found across 15 standardized features
Feature
Fathom Analytics
Plausible Analytics
Funnels
✗
✓
Self-Hosting
✗
✓
Total (raw)
15
15
Fathom Analytics Features
- •Pageview Analytics
- •Real-time Stats
- •Custom Events
- •Email Reports
- •Privacy-First
- •No Cookies
- •GDPR Compliant
- •UTM Parameters
- •API Access
- •Uptime Monitoring
- •Custom Domains
- •Shared Links
- •Goal Tracking
- •Referrer Analytics
- •Browser Analytics
Plausible Analytics Features
- •Pageview Tracking
- •Custom Events
- •Goal Conversions
- •Real-time Dashboard
- •Privacy-First
- •No Cookies
- •GDPR Compliant
- •Custom Domains
- •Email Reports
- •API Access
- •Self-Hosting Option
- •Shared Dashboards
- •UTM Tracking
- •Funnels
- •Revenue Tracking
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
Pros
- +Bypasses ad-blockers for more accurate traffic data
- +Single-page dashboard shows all key metrics at a glance
- +GDPR, CCPA, ePrivacy, PECR compliant by default
- +No cookie banner required, improving user experience
- +Unlimited websites on all plans
Cons
- −No user path analysis or funnel visualization
- −Lacks heatmaps, session recordings, or A/B testing tools
- −No custom report building or advanced data segmentation
- −Higher entry price point than some privacy-focused rivals
- −Limited API for complex data integrations
Pros
- +No cookie banner needed for GDPR/CCPA/PECR compliance
- +Extremely lightweight script (<1KB) won't slow down your site
- +Open-source with a self-hosting option for full data control
- +All key metrics visible on a single, clean dashboard
- +Shareable public dashboards without requiring a login
Cons
- −No user-level or session-level tracking for deep behavior analysis
- −Lacks advanced features like heatmaps or session recordings
- −Limited custom reporting and segmentation compared to GA4
- −No native mobile app analytics (web only)
- −Fewer third-party integrations than enterprise analytics tools
At a Glance
User Rating
4.8/5vs4.7/5
Fathom Analytics
▲
Plausible Analytics
Starting Price
$15/movs$9/mo
Fathom Analytics
▲
Plausible Analytics
Feature Count
15 featuresvs15 features
Fathom Analytics
Plausible Analytics
User Base
100vs12
Fathom Analytics
▲
Plausible Analytics
Fathom Analytics · Price & Data SyncLast verified: June 28, 2026 · CE-ANLYT-2026W26-D50389 · ✓ Pricing updated Jun 28, 2026
Plausible Analytics · Price & Data SyncLast verified: June 28, 2026 · CE-ANLYT-2026W26-3E72CB · ✓ Pricing updated May 28, 2026
Recent Price History
Fathom Analytics
Fathom Analytics renamed the "Starter" plan to "Up to 100K PV/mo"
Update · Jun 28, 2026
Fathom Analytics
Fathom Analytics renamed the "Growth" plan to "Up to 200K PV/mo"
Update · Jun 28, 2026
Fathom Analytics
Fathom Analytics renamed the "Pro" plan to "Up to 500K PV/mo"
Update · Jun 28, 2026
Fathom Analytics
Fathom Analytics added the "Up to 1M PV/mo" plan at $60/mo
Plan added · Jun 28, 2026
Fathom Analytics
Fathom Analytics added the "Up to 2M PV/mo" plan at $100/mo
Plan added · Jun 28, 2026
Plausible Analytics
Plausible Analytics added a new "Starter" plan at $9/mo
Plan added · May 28, 2026
Plausible Analytics
Plausible Analytics raised "Growth" from $9/mo to $14/mo (+56%)
Price change · May 28, 2026
Frequently Asked Questions
Related Comparisons
Fathom Analyticsfrom $15/mo
Plausible Analyticsfrom $9/moSources & Data Trail · Fathom Analytics
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.8/5 · 17 reviews
- 4.Capterra·Capterra verified reviews · 4.8/5
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Sources & Data Trail · Plausible Analytics
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 11 reviews
- 4.Capterra·Capterra verified reviews · 4.8/5
- 5.TrustRadius·TrustRadius verified reviews