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Updated yesterday · Independent Analysis
Amplitude vs PostHog
Quick VerdictIndependent Analysis
Amplitude and PostHog are both Analytics & BI tools. Amplitude starts at $49/mo, PostHog at $250/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Amplitude vs PostHog
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Scenario: Predictive Cohort for Churn Intervention
Amplitude
Predictive Cohort for Churn Intervention
Amplitude's predictive cohorts identify users with high churn probability based on behavioral signals, letting growth teams trigger retention campaigns before the user goes inactive.
PostHog
Funnel Analysis With Cohort Comparison
PostHog's Funnels compare conversion rates between user cohorts defined by signup date, plan, or feature usage, pinpointing which segment breaks at which step.
Amplitude Unique Strength
Experiment Guardrail Metrics Monitored Automatically
Amplitude Experiment tracks both the primary metric and predefined guardrails in parallel, stopping a winning A/B test if a guardrail metric like session length drops below threshold.
→ Choose Amplitude if this scenario applies to you. PostHog doesn't offer a comparable solution.
Amplitude Unique Strength
Cross-Platform Funnel With Identity Resolution
Amplitude stitches anonymous and identified events across web and mobile using Amplitude ID, showing the true cross-platform conversion funnel instead of inflated session counts.
→ Choose Amplitude if this scenario applies to you. PostHog doesn't offer a comparable solution.
PostHog Unique Strength
Feature Flag Rollout Tied to Analytics Events
PostHog Feature Flags gate new features behind specific user properties and track adoption metrics in the same platform, avoiding the need to correlate data from two separate tools.
→ Choose PostHog if this scenario applies to you. Amplitude doesn't offer a comparable solution.
PostHog Unique Strength
Session Replay Filtered by JavaScript Errors
Link a JavaScript error in PostHog's error tracking to the exact session replay moment where it fired, letting engineers reproduce bugs in under 2 minutes instead of asking users to describe steps.
→ Choose PostHog if this scenario applies to you. Amplitude doesn't offer a comparable solution.
Pricing Comparison & PlansHigh· Verified Jun 28, 2026
Amplitude Plans
Free tier available
Starter
FreeBest for: Individuals and explorers getting started
- ✓10K MTUs / up to 2M events
- ✓out-of-the-box analytics + templates
- ✓Session Replay
- ✓unlimited feature flags
- ✓Web Experimentation
View on vendor site
MOST POPULARPlus
$49/user/moBest for: Small teams finding product-market fit
- ✓Up to 300K MTUs or 25M events
- ✓unlimited product analytics
- ✓behavioral cohorts
- ✓feature tagging
- ✓segmentation for Web Experimentation
View on vendor site
Growth
Contact SalesBest for: Businesses looking to scale
- ✓Custom MTU or event volume
- ✓advanced behavioral analysis
- ✓causal insights and monitoring
- ✓Feature Experimentation
- ✓code editor for Web Experimentation
View on vendor site
Enterprise
Contact SalesBest for: Larger enterprises with complex requirements
- ✓Custom MTU/event volume
- ✓cross-product analysis
- ✓advanced data + permission controls
- ✓mutual exclusion groups for A/B tests
- ✓multi-armed bandit experiments
View on vendor site
PostHog Plans
Free tier available
Free
FreeBest for: Everyone getting started
- ✓Unlimited team members
- ✓Full API access
- ✓Real-time dashboards and funnels
- ✓Data export capabilities
- ✓Community support via forum and Discord
View on vendor site
MOST POPULARPay-as-you-go
Pay-per-tokenBest for: Growing teams needing more
- ✓Unlimited team members
- ✓Full API access
- ✓Real-time dashboards and funnels
- ✓7-year data retention
- ✓Up to 6 projects
View on vendor site
Boost
$250/moBest for: Starting at $250/mo, Boost is tailored for growing teams needing enhanced analytics and support
- ✓Unlimited team members
- ✓Unlimited projects
- ✓White labeling
- ✓HIPAA BAA for compliance
- ✓SSO enforcement
View on vendor site
Enterprise
$2000/moBest for: The Enterprise plan, priced at $2000/mo, offers the most comprehensive solution with custom support and advanced security
- ✓SAML SSO
- ✓Custom data retention policies
- ✓Audit logs
- ✓Unlimited projects
- ✓Dedicated account manager
View on vendor site
Scale
$750/moBest for: At $750/mo, the Scale plan is for larger organizations requiring advanced features and dedicated resources
- ✓Enhanced platform capabilities
View on vendor site
Capability Breakdown
4 differences found across 15 standardized features
Feature
Amplitude
PostHog
Heatmaps
✗
✓
Feature Flags
✗
✓
Self-Hosting
✗
✓
SQL Access
✗
✓
Total (raw)
29
15
Amplitude Features
- •Product Analytics
- •Funnels
- •Retention
- •Cohort Analysis
- •A/B Testing
- •Predictions
- •Experiment
- •Session Replay
- •User Profiles
- •Dashboards
- •API Access
- •Mobile SDKs
- •Data Streaming
- •Slack Integration
- •CDP
- •AI Agents & MCP
- •Web Experimentation
- •Feature Flags
- •Heatmaps
- •AI Feedback
- •Guides and Surveys
- •AI Assistant
- •Behavioral Cohorts
- •Multi-armed Bandit Experiments
- •Mutual Exclusion Groups
- •Predictive Audiences
- •Real-time Event Streaming
- •SCIM Provisioning
- •SSO
PostHog Features
- •Product Analytics
- •Session Replay
- •Feature Flags
- •A/B Testing
- •Surveys
- •Data Warehouse
- •SQL Access
- •Heatmaps
- •Funnels
- •Retention Analysis
- •Cohort Analysis
- •Path Analysis
- •API Access
- •Self-Hosting Option
- •SDKs for all frameworks
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
Pros
- +Deep behavioral analysis with event segmentation and user cohorts
- +Integrated A/B testing and experimentation platform
- +Generous free tier with core analytics features
- +Real-time user journey visualization with Pathfinder charts
- +Predictive analytics for user conversion and churn (paid tiers)
Cons
- −Steep learning curve; requires data governance for accurate insights
- −Custom pricing for Growth/Enterprise tiers can be very expensive
- −Limited data lookback window (2 years) on some plans
- −Session-based analysis is less intuitive than event-based
- −Lacks comprehensive marketing attribution features vs. Google Analytics
Pros
- +Open source with self-hosting option
- +Generous free tier (1M events)
- +All-in-one analytics suite
- +Strong developer experience
Cons
- −UI can be overwhelming for non-technical users
- −Pricing gets complex at scale
At a Glance
User Rating
4.5/5vs4.5/5
Amplitude
PostHog
Starting Price
$49/movs$250/mo
Amplitude
PostHog
▲
Feature Count
29 featuresvs15 features
Amplitude
▲
PostHog
User Base
3Kvs60
Amplitude
▲
PostHog
Amplitude · Price & Data SyncLast verified: June 28, 2026 · CE-ANLYT-2026W26-30FE6D · ✓ Pricing updated Jun 28, 2026
PostHog · Price & Data SyncLast verified: June 28, 2026 · CE-ANLYT-2026W23-002599 · ✓ Pricing updated May 30, 2026
Recent Price History
Amplitude
Amplitude "Plus" price changed from custom pricing to $49/mo
Price change · Jun 28, 2026
PostHog
PostHog updated "Enterprise" from Custom to $2000/mo
Price change · May 30, 2026
PostHog
PostHog removed the "Free (Hobby)" plan
Plan removed · May 30, 2026
PostHog
PostHog added a new "Boost" plan at $250/mo
Plan added · May 30, 2026
PostHog
PostHog removed the "Product OS (Pay-as-you-go)" plan
Plan removed · May 30, 2026
PostHog
PostHog added a new "Scale" plan at $750/mo
Plan added · May 30, 2026
Amplitude
Amplitude updated "Plus" from $49/mo to Custom
Price change · May 28, 2026
Frequently Asked Questions
Related Comparisons
AmplitudeFree · from $49/mo
PostHogFree · from $250/moSources & Data Trail · Amplitude
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.5/5 · 2,881 reviews
- 4.Capterra·Capterra verified reviews · 4.6/5
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Sources & Data Trail · PostHog
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.5/5 · 1,048 reviews