ActiveCampaign vs MailerLite
- ✦ Email Marketing
- ✦ Marketing Automation
- ✦ CRM & Sales
- ✦ Email Campaigns
- ✦ Automation
- ✦ Website Builder
ActiveCampaign and MailerLite are both Email Marketing tools. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose ActiveCampaign vs MailerLite
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Conditional Content sorts contacts by last-open date and routes dormant subscribers into personalized win-back sequences, cutting wasted send volume by 35-40% while preserving.
CRM & Sales tags contacts by deal stage and renewal date, routing high-value prospects to executive nurture and at-risk accounts into re-engagement flows - without manual list pulls.
Conditional Sign-up Forms route pricing leads into demo sequences and integration queries into technical flows, lifting demo booking rates 18-22% for B2B SaaS.
Pop-ups with built-in A/B testing run 4-6 variants concurrently, auto-locking winners after 1,000 conversions so iteration happens weekly instead of quarterly.
Landing Pages passes abandonment events into Automation, triggering a 5-email recovery sequence that re-engages 8-12% of leads who started but never submitted.
Email Campaigns auto-suppress hard bounces and addresses inactive 90+ days before send, keeping list quality above 96% and ISP complaint rates below 0.1%.
Pricing Comparison & PlansHigh· Verified May 28, 2026
ActiveCampaign Plans
Paid plans only
Starter
$15/moBest for: This plan is for businesses just beginning their email marketing journey
- ✓Email Marketing
- ✓Marketing Automation
- ✓Subscription Forms (basic/inline)
- ✓Site Tracking
- ✓API & Webhooks
Plus
$49/moBest for: Designed for growing businesses needing more advanced automation and segmentation
- ✓All Starter features
- ✓Unlimited automation actions
- ✓Landing Pages
- ✓Built-in Sales CRM
- ✓Lead Scoring
Pro
$79/moBest for: Ideal for established businesses seeking sophisticated CRM, lead scoring, and advanced reporting
- ✓All Plus features
- ✓Predictive Sending AI
- ✓Conditional Content
- ✓Advanced Segmentation
- ✓Advanced Reporting & Analytics
Enterprise
$145/moBest for: Tailored for large organizations requiring dedicated support, custom integrations, and high volume sending
- ✓All Pro features
- ✓Custom Reporting
- ✓Custom Objects
- ✓Single Sign-On (SSO)
- ✓Uptime SLA
MailerLite Plans
Free tier available
Free
FreeBest for: You get 1000 subscribers, 12K emails/mo
- ✓Up to 1,000 subscribers
- ✓12,000 monthly emails
- ✓1 user seat
- ✓Drag & drop email editor
- ✓Email automation builder
Growing Business
$10/moBest for: 500 subscribers, Unlimited emails, Sell digital products
- ✓Unlimited monthly emails
- ✓Up to 3 users
- ✓Sell digital products and subscriptions
- ✓Unlimited landing pages and websites
- ✓A/B testing
Advanced
$20/moBest for: 500 subscribers, AI assistant, Facebook integration
- ✓Unlimited monthly emails
- ✓Unlimited users
- ✓AI writing assistant
- ✓Facebook custom audiences integration
- ✓Custom HTML editor
Enterprise
Contact SalesBest for: Custom pricing for 100K+ subscribers, Dedicated IP
- ✓Custom subscriber and email limits
- ✓Dedicated success manager
- ✓Dedicated IP address
- ✓Custom landing page design
- ✓Deliverability consultation
Capability Breakdown
4 differences found across 18 standardized features
- •Email Marketing
- •Marketing Automation
- •CRM & Sales
- •Landing Pages
- •Forms
- •Segmentation
- •Conditional Content
- •Split Testing
- •Predictive Sending
- •Lead Scoring
- •SMS Marketing
- •Site Tracking
- •Event Tracking
- •900+ Integrations
- •Reporting
- •Abandoned Cart Emails
- •Affiliate Management
- •Auto Responder
- •Automated Workflows
- •Behavioral Targeting
- •Contact Scoring
- •Conversion Tracking
- •Custom Fields
- •Custom Templates
- •Dynamic Content
- •Email Client Preview
- •Email List Cleaning
- •Email Personalization
- •Email Preview Text
- •Email Scheduling
- •Email Templates
- •Event Based Triggers
- •Facebook Integration
- •Geo Location Targeting
- •Google Analytics Integration
- •Hyper Personalization
- •Image Hosting
- •Inbox Preview
- •Link Tracking
- •List Segmentation
- •Mobile Optimization
- •Multiple Winners
- •Newsletters
- •Personalization Tokens
- •Pipeline Management
- •Popup Forms
- •Responsive Design
- •Revenue Tracking
- •Active Intelligence AI
- •Predictive content
- •Advanced segmentation
- •Attribution tracking
- •WhatsApp marketing
- •Shared team inbox
- •Broadcast messaging
- •Custom objects
- •SSO
- •CRM integration
- •Ecommerce integration
- •14-day free trial
- •Email Campaigns
- •Automation
- •Landing Pages
- •Website Builder
- •Sign-up Forms
- •Pop-ups
- •Newsletter Editor
- •Digital Products
- •Paid Subscriptions
- •A/B Testing
- •Surveys
- •Segmentation
- •Analytics
- •API
- •Integrations
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Multiple pricing tiers (4 plans) to match different needs
- +AI-powered features built in
- −AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system.
- +Generous free plan includes automation and landing pages
- +Built-in website builder, blog, and digital product selling tools
- +Intuitive drag-and-drop editor simplifies campaign creation
- +Excellent value with advanced features at a low price point
- +24/7 live chat and email support on all paid plans
- −Strict approval process can be slow for new accounts
- −Limited native integrations compared to larger competitors
- −Reporting and analytics are functional but lack deep insights
- −Automation builder is powerful but less visual than some rivals
- −No phone support available, even on higher-tier plans
At a Glance
Recent Price History
ActiveCampaign updated "Plus" from $49/mo to Custom
Price change · May 28, 2026
ActiveCampaign updated "Starter" from $15/mo to Custom
Price change · May 28, 2026
ActiveCampaign updated "Enterprise" from $145/mo to Custom
Price change · May 28, 2026
ActiveCampaign removed the "WhatsApp Plus" plan
Plan removed · May 28, 2026
ActiveCampaign removed the "WhatsApp Pro" plan
Plan removed · May 28, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · ActiveCampaign
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.5/5 · 14,682 reviews
- 4.Capterra·Capterra verified reviews · 4.6/5
- 5.TrustRadius·TrustRadius verified reviews
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Sources & Data Trail · MailerLite
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-21)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 1,107 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews
- 7.StackShare·StackShare developer community