Updated March 2026 · Independent Analysis
ActiveCampaignvsMailerLite
MailerLite starts at $10/mo, 33% cheaper than ActiveCampaign's $15/mo. MailerLite is rated higher at 4.7/5 vs ActiveCampaign's 4.5/5.
ActiveCampaignvs MailerLite
★ 4.5/5-0.2 vs MailerLite
Only in ActiveCampaign
- ✦ Email Marketing
- ✦ Marketing Automation
- ✦ CRM & Sales
From $15/mo(pricier)180K+ customers users · est. 2003
Try ActiveCampaign Free →
MailerLitevs ActiveCampaign
★ 4.7/5+0.2 vs ActiveCampaign
Only in MailerLite
- ✦ Email Campaigns
- ✦ Automation
- ✦ Website Builder
✓ Free planFrom $10/mo(cheaper)1.4M+ users · est. 2010
Try MailerLite Free →Ratings Breakdown
ActiveCampaign
4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
G2 Rating4.5/5
MailerLite
4.7/5 avg
G2 Score4.7/5
Capterra Score4.7/5
G2 Rating4.7/5
Quick Stats
Feature Comparison
ActiveCampaign uniquely offers Email Marketing, Marketing Automation, CRM & Sales. MailerLite uniquely offers Email Campaigns, Automation, Website Builder. Both share 2 features including Landing Pages, Segmentation.
Feature
ActiveCampaign
MailerLite
Landing Pages
✓
✓
Segmentation
✓
✓
Email Marketing
✓
✗
Marketing Automation
✓
✗
CRM & Sales
✓
✗
Forms
✓
✗
Conditional Content
✓
✗
Split Testing
✓
✗
Predictive Sending
✓
✗
Lead Scoring
✓
✗
SMS Marketing
✓
✗
Site Tracking
✓
✗
Event Tracking
✓
✗
900+ Integrations
✓
✗
Reporting
✓
✗
Abandoned Cart Emails
✓
✗
Affiliate Management
✓
✗
Auto Responder
✓
✗
Automated Workflows
✓
✗
Behavioral Targeting
✓
✗
Contact Scoring
✓
✗
Conversion Tracking
✓
✗
Custom Fields
✓
✗
Custom Templates
✓
✗
Dynamic Content
✓
✗
Email Client Preview
✓
✗
Email List Cleaning
✓
✗
Email Personalization
✓
✗
Email Preview Text
✓
✗
Email Scheduling
✓
✗
Email Templates
✓
✗
Event Based Triggers
✓
✗
Facebook Integration
✓
✗
Geo Location Targeting
✓
✗
Google Analytics Integration
✓
✗
Hyper Personalization
✓
✗
Image Hosting
✓
✗
Inbox Preview
✓
✗
Link Tracking
✓
✗
List Segmentation
✓
✗
Mobile Optimization
✓
✗
Multiple Winners
✓
✗
Newsletters
✓
✗
Personalization Tokens
✓
✗
Pipeline Management
✓
✗
Popup Forms
✓
✗
Responsive Design
✓
✗
Revenue Tracking
✓
✗
Email Campaigns
✗
✓
Automation
✗
✓
Website Builder
✗
✓
Sign-up Forms
✗
✓
Pop-ups
✗
✓
Newsletter Editor
✗
✓
Digital Products
✗
✓
Paid Subscriptions
✗
✓
A/B Testing
✗
✓
Surveys
✗
✓
Analytics
✗
✓
API
✗
✓
Integrations
✗
✓
Total Features
48
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose ActiveCampaign if you need:
- ✓ Email Marketing
- ✓ Marketing Automation
- ✓ CRM & Sales
- ✓ Forms
- ✓ Conditional Content
Choose MailerLite if you need:
- ✓ Email Campaigns
- ✓ Automation
- ✓ Website Builder
- ✓ Sign-up Forms
- ✓ Pop-ups
Pricing Comparison
MailerLite starts at $10/mo, 33% cheaper than ActiveCampaign's $15/mo.
ActiveCampaign Plans
Paid plans only
StarterBest Value
$15/mo- • 1000 contacts
- • 1 user
- • Email campaigns
Plus
$49/mo- • 1000 contacts
- • 3 users
- • Landing pages
- • CRM
Pro
$79/mo- • 1000 contacts
- • 5 users
- • Predictive sending
Enterprise
$145/mo- • 1000 contacts
- • 10 users
- • Custom reporting
MailerLite Plans
Free tier available
Free
Free- • 1000 subscribers
- • 12K emails/mo
Growing BusinessBest Value
$10/mo- • 500 subscribers
- • Unlimited emails
- • Sell digital products
Advanced
$20/mo- • 500 subscribers
- • AI assistant
- • Facebook integration
Enterprise
Custom- • 100K+ subscribers
- • Dedicated IP
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