Luma AI Pricing: Plans & Cost Calculator 2026
Luma's Dream Machine has no free tier: paid plans run from $30/mo for Plus up to $300/mo for Ultra, with Team and Enterprise quote-only.
Luma AI plans and pricing
Billing surface
Pick a plan, set your seat count and switch billing to see the running total. The full breakdown lives in the calculator below.
Plus
Getting started with AI creation
Pro
Regular creators needing more
Ultra
Power users wanting maximum output
Team
Creative teams
Enterprise
Largest teams
Luma AI pricing: the quick answer
Luma AI (Dream Machine) has no free tier as of July 16, 2026. The individual plans are Plus at $30/mo ($25/mo billed yearly, $300/yr), Pro at $90/mo ($75 yearly, $900/yr), and Ultra at $300/mo ($250 yearly, $3,000/yr), each buying more monthly credits: Pro is 4x Plus usage and Ultra 15x. For teams, Team and Enterprise are custom-quoted, adding shared credits, SSO, and usage analytics. Credits are the metered unit, so the real cost tracks what you generate: a 5-second 720p clip on Ray3.2 runs 100 credits, HDR doubles that, and 1080p at 10 seconds is 1,200.
- Plus$30/user/mo
- Pro$90/user/mo
- Ultra$300/user/mo
- TeamCustom
- EnterpriseCustom
At $30/mo to start, Luma AI sits 58% above the $19/mo median across 13 ai video tools tools we track.
Luma AI cost calculator
Luma AI Hidden Costs & Pitfalls
The plan price buys a monthly credit allotment, and different models and resolutions burn through it at very different rates. HDR output costs more credits than standard.
Luma AI pricing, read against its live plans and category
Positioning
Luma AI has no free tier now. Paid plans run from $30/mo at Plus to $300/mo at Ultra, each about 17% cheaper billed yearly ($25, $75, and $250 a month). Plus is the entry: full Ray3 access, 4K with HDR, commercial use, and no watermarks. Pro and Ultra do not add features so much as usage, quoted as multiples of Plus (4x and 15x) rather than raw credit counts. Team and Enterprise are quote-only.
Cost drivers
- 1Burn rate varies sharply by model and resolution: a 5-second 720p clip on Ray3.2 costs 100 credits at standard range but 200 in HDR, and 1080p at 10 seconds jumps to 1,200 credits.
- 2The credit meter moves faster than the sticker price suggests once you work in HDR or higher resolutions, and the same third-party models (Veo, Kling, Seedream) draw on the same pool.
Editor’s take
With no free plan, Plus at $30/mo is the cheapest way to try Luma properly, and it is the tier that adds commercial use and drops watermarks. Move to Pro or Ultra only when your credit burn justifies 4x or 15x the usage. If you want a pay-as-you-go alternative instead of monthly credits, Runway starts at $15/mo.
Oleh KemFounder & Lead AnalystLuma AI price history
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Frequently asked questions
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Pricing Page | Source of verified tiers | July 16, 2026 |
| Official Website | Official vendor website | — |
Every fact on this Luma AI pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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