Luma AI Pricing: Plans & Cost Calculator 2026
Flat-rate pricing ranges from free to $9.99/mo across 7 plans, with a free tier offering 30 video generations per month at 720p.
Luma AI plans and pricing
Billing surface
Pick a plan, set your seat count and switch billing to see the running total. The full breakdown lives in the calculator below.
Free
Ideal for testing the platform's basic features and generating a limited number of videos without commitment.
Lite
A good entry point for individuals needing more video generation capacity than the free tier
Plus
Getting started with AI creation
Pro
Regular creators needing more
Unlimited
professionals or agencies with high volume demands for video creation
Ultra
Power users wanting maximum output
Enterprise
Largest teams
Luma AI pricing: the quick answer
Luma AI (Dream Machine) costs $9.99 to $300 per month as of July 10, 2026, across 6 paid plans, with a free tier giving roughly 30 generations a month, watermarked and non-commercial. Lite is $9.99/mo for 3,200 credits, still watermarked. Plus $29.99 ($23.99 annual) for 10,000 credits and no watermark, Pro $90 for 4x the Plus usage, Unlimited $94.99 ($75.99 annual) for unlimited Relaxed Mode, and Ultra $300 for 15x Plus. Enterprise is custom. To gauge burn rate: a 5-second 720p clip on Ray3.2 costs 100 credits.
- FreeFree
- Lite$9.99/mo
- Plus$29.99/mo
- Pro$90/mo
- Unlimited$94.99/mo
- Ultra$300/mo
- EnterpriseCustom
At $9.99/mo to start, Luma AI sits 0% below the $10/mo median across 13 ai image generators tools we track.
Luma AI cost calculator
Luma AI Hidden Costs & Pitfalls
The plan price buys a monthly credit allotment, and different models and resolutions burn through it at very different rates. HDR output costs more credits than standard.
Luma AI pricing, read against its live plans and category
Positioning
Luma AI's paid tiers run from $9.99/mo at Lite to $300/mo at Ultra, on top of a free plan capped at roughly 30 watermarked, non-commercial generations a month. The real dividing line is Plus at $29.99/mo, the cheapest tier that drops watermarks and allows commercial use. Above that, Pro and Ultra buy more usage capacity rather than new features, quoted as multiples of Plus (4x and 15x) rather than raw credit counts.
Cost drivers
- 1Burn rate varies sharply by model and resolution: a 5-second 720p clip on Ray3.2 costs 100 credits at standard range but 200 in HDR, and 1080p at 10 seconds jumps to 1,200 credits.
- 2The credit meter moves faster than the sticker price suggests once you work in HDR or higher resolutions.
Editor’s take
For casual creative work, Free or Lite is enough to test the platform. If you need commercial rights and steady output, budget for Plus at minimum.
Oleh KemFounder & Lead AnalystLuma AI price history
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Frequently asked questions
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Pricing Page | Source of verified tiers | July 8, 2026 |
| Official Website | Official vendor website | — |
Every fact on this Luma AI pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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