Luma AI Pricing History and Changes

Manually verified audit trail of all pricing changes, plan updates, and feature additions

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July 16, 2026

Pricing Change
Ultra

Luma AI changed "Ultra" from no annual price to $250/mo (annual)

no annual price→$250/mo (annual)
field: pricing.plans
Pricing Change
Pro

Luma AI changed "Pro" from no annual price to $75/mo (annual)

no annual price→$75/mo (annual)
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Plan Removed
Unlimitedwas $94.99/mo

Luma AI removed the "Unlimited" plan (no longer offered by the vendor)

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Plan Removed
Litewas $9.99/mo

Luma AI removed the "Lite" plan (no longer offered by the vendor)

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Plan Removed
Freewas Free

Luma AI removed the "Free" plan (no longer offered by the vendor)

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Plan Added
TeamCustom

Luma AI added a new "Team" plan at Custom

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Pricing Change
Plus

Luma AI changed "Plus" from $29.99/mo to $30/mo

$29.99/mo→$30/mo ↑
field: pricing.plans

June 6, 2026

Plan Added
Ultra$300/mo

Luma AI (Dream Machine) added a new "Ultra" plan at $300/mo

15x usage capacity of Plus planDesigned for high-volume productionIdeal for marketing teams
Plan Added
Pro$90/mo

Luma AI (Dream Machine) added a new "Pro" plan at $90/mo

4x usage capacity of Plus planLuma Agents for generation tasksSuitable for regular video publishers
← All changelogsUpdated daily via Price & Data Intelligence Sync