Loom Pricing: Plans & Cost Calculator 2026
Designed for growing teams, the $18/user/mo Business plan sits between Loom's free tier and the $24/user/mo AI-powered option.
Loom plans and pricing
Billing surface
Pick a plan, set your seat count and switch billing to see the running total. The full breakdown lives in the calculator below.
Starter
Ideal for individuals or small teams needing basic video messaging
Business
growing teams requiring advanced features like custom branding and analytics
Business + AI
Suited for teams wanting to leverage AI capabilities for enhanced productivity
Enterprise
Designed for large organizations needing tailored solutions and dedicated support
Loom pricing: the quick answer
Loom charges per creator seat: $18/user/mo for Business and $24/user/mo for Business + AI, dropping to $15 and $20 on the annual plan as of July 10, 2026, with a free Starter tier and a custom Enterprise level. Starter is real but tight, capping you at 25 videos and 5-minute recordings for up to 50 members. Only people who record and edit need a paid seat; viewers who watch and comment stay free. Annual is charged as one yearly lump, which at a single seat works out to $180/user/yr on Business.
- StarterFree
- Business$18/user/mo
- Business + AI$24/user/mo
- EnterpriseCustom
At $18/mo to start, Loom sits 6% above the $16.99/mo median across 16 video conferencing tools we track.
Loom cost calculator
Loom Hidden Costs & Pitfalls
Loom's per-seat price is clean. The two things that surprise buyers are how the annual charge lands and where the Starter caps push you to upgrade.
Loom pricing, read against its live plans and category
Positioning
Loom positions itself as a premium asynchronous video tool, with its Business plan priced at $18/user/mo and Business + AI at $24/user/mo. Both tiers sit comfortably below the category median price of $26.4/mo. While the Starter plan offers basic 720p recording, unlocking unlimited videos, 1080p HD quality, and advanced editing requires upgrading to the Business tier.
Cost drivers
- 1Atlassian opt-out billing traps that reactivate canceled accounts for unsolicited AI features.
- 2Mandatory paid seat upgrades when exceeding basic Starter plan limits.
- 3Additional costs for external viewer feedback integrations.
Watch-outs
Users report frustration with Atlassian's aggressive billing practices after acquiring Loom, including charging cards on file for unwanted AI features. Occasional users find the $18/user/mo (or $180/year) price point steep for low-frequency usage.
Strengths
The Business plan at $18/user/mo offers instant sharing via link; no rendering or upload wait time.
- Instant sharing via link; no rendering or upload wait time
- Generous free plan with up to 25 videos/user and 5-min limit
- AI-powered summaries, titles, and chapter generation
What users say
“paying $180/year just didn”
“Loom is the way to go 100% - I love the ability to start recording”
Editor’s take
The Starter plan works well for quick, casual screen shares, while the Business + AI plan suits heavy collaborators needing automated transcripts. Teams looking for traditional, synchronous video-conferencing should consider Zoom at $14.99/mo as a primary alternative.
Oleh KemFounder & Lead AnalystLoom price history
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Frequently asked questions
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Pricing Page | Source of verified tiers | July 8, 2026 |
| Official Website | Official vendor website | — |
| G2 | G2 verified user reviews · 4.7/5 · 2,396 reviews | — |
| Capterra | Capterra verified user reviews · 4.7/5 | — |
| TrustRadius | TrustRadius verified reviews | — |
| PeerSpot | PeerSpot enterprise peer reviews | — |
Every fact on this Loom pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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