Ranging from a free tier up to $15/mo for Unlimited, AWeber offers 4 plans, with the $30/mo Plus plan featuring a unique Done For You service.
Best for: Get started for free, grow as you grow
Best for: Time to upgrade your email game (side hustle/creators)
Best for: Creators - take your business to the next level
Best for: Full email marketing setup done in 7 days (done-for-you service)
Independent analysis · AWeber
Despite a free tier, AWeber's Lite plan jumps to $15/mo for 500 subscribers, lacking advanced automation until the $30/mo Plus tier. However, the value quickly degrades as your list grows because both the Lite and Plus ($30/mo) plans scale their pricing based on subscriber volume. While the Free plan offers decent basic features like a drag-and-drop builder, growing businesses will find AWeber expensive compared to modern infrastructure-focused senders.
Users report sudden, massive price hikes, with some experiencing monthly bills jumping from $30/mo to $90/mo. Additionally, AWeber recently altered its billing structure to charge based on the number of email sends rather than just subscriber count, catching long-term customers off guard.
"Ours went from 30 to 90 and we are fed up."
"They recently changed their pricing to the number of sends as opposed to number of subscribers."
Based on analysis of recent Reddit and G2 discussions.
The Lite plan at $15/mo offers free plan available.
"My monthly rate will essentially double starting in 2025."
"Aweber is a bit cheaper compared to get response."
"Traditional esps that are good for beginners or companies that aren't sending millions"
AWeber's Free and Lite plans are acceptable options for beginners and small creators with under 500 subscribers who need basic automations. However, scaling businesses with larger lists will face steep price hikes and should look elsewhere. For a more modern, creator-focused platform that scales better, consider switching to Kit starting at $15/mo.
List price covers the subscription. Total cost of ownership for AWeber typically includes additional line items that don't appear on the pricing page.
How does AWeber pricing compare?
See how AWeber's 4 pricing plans stack up against similar Email Marketing tools.
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