AWeber Pricing: Plans & Cost Calculator 2026
Ranging from a free tier up to $30/mo for Unlimited, AWeber offers 4 plans, with the $30/mo Plus plan featuring a unique Done For You service.
AWeber plans and pricing
Billing surface
Pick a plan, set your seat count and switch billing to see the running total. The full breakdown lives in the calculator below.
Free
Get started for free, grow as you grow
Lite
Time to upgrade your email game (side hustle/creators)
Plus
Creators - take your business to the next level
Done For You
Full email marketing setup done in 7 days (done-for-you service)
AWeber pricing: the quick answer
AWeber runs from free to $30 per month: a free plan for small lists, then Lite at $15/mo, Plus at $30/mo, and the Done For You setup service also at $30/mo plus a one-time setup fee. Annual billing cuts those to $12.50 and $20, up to four months free. All prices are the 0 to 500 subscriber band, so the bill climbs as your list grows. Lite covers one list and three automations; Plus removes those caps and lowers the ecommerce transaction fee.
- FreeFree
- Lite$15/mo
- Plus$30/mo
- Done For You$30/mo
At $15/mo to start, AWeber sits 15% above the $13/mo median across 19 email marketing tools we track.
AWeber cost calculator
AWeber Hidden Costs & Pitfalls
AWeber's prices are the 0-500 subscriber band, so the sticker is a starting point rather than a fixed rate. Two extras sit outside the plan fee: ecommerce transaction cuts, and the one-time setup charge on the Done For You tier.
AWeber pricing, read against its live plans and category
Positioning
AWeber keeps a free tier, then Lite jumps to $15/mo for up to 500 subscribers, with real automation waiting behind Plus at $30/mo. Annual billing softens both to $12.50 and $20. The catch is that both prices scale by subscriber band, so the value story weakens as your list grows and the plan re-prices upward. Lite caps you at one list and three automations; Plus makes those unlimited and halves the ecommerce transaction fee. It is a solid, no-frills sender, but a modern infrastructure-focused platform will feel cheaper at scale.
Cost drivers
- 1Both plans are priced for the 0-500 subscriber band and climb as your list grows, hitting custom high-volume pricing past 100,000 subscribers.
- 2Ecommerce sales carry a transaction fee of 1.0% on Lite and 0.6% on Plus, so $10,000 in monthly sales costs $100 or $60 on top of the plan.
- 3The Done For You tier adds a one-time setup fee of $79 on the current promo, normally $599, on top of the $30/mo (or $20 annual) subscription.
Watch-outs
Buyers report sharp price increases as their lists grew, and a shift in how AWeber meters usage caught long-term customers off guard. Several describe monthly bills roughly doubling.
Strengths
The free plan is a genuine starting point, and deliverability is a long-standing strength.
- Free plan available for small lists
- Lite starts at $15/mo and already removes AWeber branding
- Strong user ratings for ease of use and automation
What users say
“My monthly rate will essentially double starting in 2025.”
“Aweber is a bit cheaper compared to get response.”
Editor’s take
The Free and Lite plans work for beginners and small creators under 500 subscribers who need basic automations. Larger lists will feel the band scaling and should weigh alternatives before committing. For a more modern, creator-focused platform that scales more gently, Kit is worth a look starting at $33/mo.
Oleh KemFounder & Lead AnalystAWeber price history
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Frequently asked questions
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Pricing Page | Source of verified tiers | July 8, 2026 |
| Official Website | Official vendor website | — |
| G2 | G2 verified user reviews · 4.2/5 · 649 reviews | — |
| Capterra | Capterra verified user reviews · 4.4/5 | — |
| TrustRadius | TrustRadius verified reviews | — |
Every fact on this AWeber pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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