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AWeber Pricing Plans and Tiers 2026

Email marketing and automation platform for small businesses and creators

Email MarketingFlat RatePrice verified May 15, 2026From $12.5/mo
·3 plans · ★ 4.2/5

All Plans & Pricing

Lite

$12.5/mo

Best for: Good starting point at $12

  • $12.50/mo billed annually ($15/mo monthly)
  • 14-day free trial
  • Unlimited subscribers
  • Send 10x subscriber max monthly
  • 1 email list
  • 3 landing pages
  • 3 email automations
  • 3 users
  • 1 custom segment
  • Drag-and-drop email builder
Start Plan
MOST POPULAR

Plus

$20/mo

Best for: Best value: unlimited everything, behavioral automation, advanced analytics, 0

  • $20/mo billed annually ($30/mo monthly): Most Popular
  • 14-day free trial
  • Unlimited subscribers
  • Send 12x subscriber max monthly
  • Unlimited email lists
  • Unlimited landing pages
  • Unlimited email automations
  • Unlimited users
  • Unlimited custom segments
  • Behavioral automation
Start Plan

Done For You

$20/mo

Best for: Same monthly cost as Plus ($20/mo) + a one-time $79 setup fee

  • $20/mo billed annually + $79 setup fee (reduced from $599)
  • Everything in Plus
  • Expert team builds your email system in 7 days
  • 1 branded email template created
  • 2 professional landing pages built
  • 1 signup form configured
  • 1 welcome series launched
  • Newsletter content delivered weekly
  • 1:1 setup call
  • 30 days unlimited edits
Start Plan

Pricing Analysis

Overview

AWeber offers 3 plans: Lite ($12.50/mo annual), Plus ($20/mo annual), and Done For You ($20/mo + $79 setup fee). Annual billing saves about 33% vs monthly. No free plan: 14-day free trial on Lite and Plus. Plus is the recommended plan with unlimited lists, automations, and priority support. Done For You is unique: experts build your email system in 7 days.

Cost Per User

Lite$12.5/mo
Flat rate: cost doesn't scale with team size
Plus$20/mo
Flat rate: cost doesn't scale with team size
Done For You$20/mo
Flat rate: cost doesn't scale with team size

Which Plan Is Right for You?

Lite$12.5/mo

Good starting point at $12.50/mo annual: 1 list, 3 automations, AI subject line tool, basic ecommerce (1% fee). Tight limits: upgrade to Plus when you need more lists or automations.

Plus$20/mo

Best value: unlimited everything, behavioral automation, advanced analytics, 0.6% ecommerce fee, remove branding. At $20/mo annual it's very competitive with Mailchimp Essentials and MailerLite.

Done For You$20/mo

Same monthly cost as Plus ($20/mo) + a one-time $79 setup fee. Experts build your full email system in 7 days. Good ROI for non-technical founders who just want it done right.

vs. Category Average

AWeber$12.5/mo
Category avg$20/mo

38% below the email marketing average

Our Verdict

AWeber Plus at $20/mo annual is a solid, no-frills email marketing solution with strong deliverability. The Done For You service is unique in the market. Best for creators, solopreneurs, and small businesses. Compare against MailerLite (cheaper), ConvertKit (better creator focus), and Mailchimp (more integrations) before deciding.

Is AWeber Worth the Price?

Strengths

5 points
  • 1Free plan available
  • 2Affordable starting at $14.99/mo
  • 3Strong user ratings (4.2/5 on G2)
  • 415 key features including Email Campaigns and Automation
  • 5Multiple pricing tiers (4 plans) to match different needs

Considerations

2 points
  • 1Email deliverability depends on list hygiene
  • 2Some advanced features locked behind higher tiers

Ideal For

Small Business Owners & Bloggers

Which plan fits you

LiteGood starting point at $12.
PlusBest value: unlimited everything, behavioral automation, advanced analytics, 0.
Done For YouSame monthly cost as Plus ($20/mo) + a one-time $79 setup fee.

Pricing Takeaway

4.2/5

AWeber Plus at $20/mo annual is a solid, no-frills email marketing solution with strong deliverability. The Done For You service is unique in the market. Best for creators, solopreneurs, and small businesses. Compare against MailerLite (cheaper), ConvertKit (better creator focus), and Mailchimp (more integrations) before deciding.

38% below category avgCategory avg: $20/mo

AWeber Price History

2 price changes recorded
Lite-17%$12.5/moPlus-33%$20/moDone For You-33%$20/mo

ComparEdge is tracking AWeber pricing: Change Detected

EventBeforeAfterΔ
May 15, 2026

Plus plan price reduced: $29.99/mo → $20/mo (annual)

$29.99$20-33%
May 15, 2026

Lite plan (formerly Free/Lite): new price $12.50/mo annual vs old $14.99/mo

$14.99$12.50-17%
Written byOleh Kem·Reviewed byExpert verified·Published Mar 19, 2026·Updated May 17, 2026
Price & Data Intelligence SyncLast verified: May 15, 2026 · CE-EMAIL-2026W20-2AEE1E · ✓ Pricing updated May 15, 2026
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Frequently Asked Questions

How does AWeber pricing compare?

See how AWeber's 3 pricing plans stack up against similar Email Marketing tools.

Sources

  1. 1.AWeber Official PricingVendor pricing page
  2. 2.AWeber Official WebsiteOfficial product website