Moz Pro vs SpyFu
- ✦ Rank Tracking
- ✦ Site Crawl
- ✦ Keyword Explorer
- ✦ Competitor organic keyword history
- ✦ PPC keyword research
- ✦ Ad copy history
Moz Pro and SpyFu are both SEO Tools tools. Moz Pro starts at $49/mo, SpyFu at $39/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Moz Pro vs SpyFu
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Moz Pro's Keyword Priority score combines search volume, difficulty, and CTR opportunity into a single actionable number, simplifying keyword triage for content teams who struggle to weigh competing metrics.
Analyze 10 years of keyword ranking history to identify seasonal patterns before launching seasonal campaigns
Moz Pro's Link Intersect finds domains linking to 3+ competitors but not your site, producing a prioritized outreach list of sites already predisposed to link within your space.
Moz Pro's site crawl categorizes technical issues by impact level, letting SEOs fix the 20% of issues driving 80% of ranking impact first rather than working through a flat list of errors.
Identify 500 keywords a competitor buys in Google Ads with their ad copy history to inform your own campaign strategy
Find keywords where 3+ competitors rank but your domain doesn't appear to discover 200 content opportunities
Before entering a new vertical, map the top 10 competitors' keyword footprints to estimate traffic potential and competition
Pricing Comparison & PlansHigh· Verified Jul 8, 2026
Moz Pro Plans
Paid plans only
Starter
$49/moBest for: Individuals managing a single website
- ✓Keyword Explorer for keyword research
- ✓Rank tracking with Moz campaigns
- ✓Site Crawl for technical SEO audits
- ✓Link Explorer backlink data
Standard
$99/moBest for: Small businesses needing basic SEO
- ✓1 user
- ✓3 tracked sites
- ✓300 tracked keywords/mo
- ✓400K pages crawled/mo
- ✓Core SEO Features
Medium
$179/moBest for: Growing businesses needing SEO + AI Search/GEO tools
- ✓2 users
- ✓10 tracked sites
- ✓1,500 tracked keywords/mo
- ✓2M pages crawled/mo
- ✓All SEO Features + AI & GEO Features
SpyFu Plans
Free tier available
Basic
$39/moBest for: Individuals needing core competitor research
- ✓10k row search results
- ✓10k row data exports
- ✓1 Live Site tracking project
- ✓10+ years historical data
- ✓RivalFlow 0 sites
Capability Breakdown
6 differences found across 17 standardized features
- •Rank Tracking
- •Site Crawl
- •Keyword Explorer
- •Link Explorer
- •On-Page Grader
- •Domain Authority
- •Spam Score
- •Custom Reports
- •Local SEO
- •Competitive Analysis
- •Keyword Suggestions
- •SERP Features
- •Page Optimization
- •Alerts
- •API Access
- •Competitor organic keyword history
- •PPC keyword research
- •Ad copy history
- •Keyword difficulty scoring
- •SERP analysis
- •Backlink overview
- •Domain overview
- •Rank tracking
- •Keyword grouping
- •Google Ads campaign templates
- •API access
- •PDF reports
- •Competitor comparisons
- •15+ year historical data
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Pioneered Domain Authority (DA), a key industry-standard metric
- +Intuitive UI and helpful 'Moz Recommends' simplify SEO for beginners
- +Excellent keyword prioritization with Difficulty & Opportunity scores
- +Robust on-page SEO grader with actionable, specific recommendations
- +Integrated local rank tracking for specific city or postal code SERPs
- −Link index is smaller and updates slower than Ahrefs or Semrush
- −Keyword research volume data can be less accurate than competitors
- −Lacks the broad feature set of Semrush (e.g., PPC, content marketing tools)
- −API access and white-label reports are restricted to expensive higher-tier plans
- −Moz Local for citation management is a separate, additional subscription
- +15+ years of historical keyword data no other tool matches
- +Best competitor PPC research with ad copy history and spend estimates
- +Significantly cheaper than Semrush or Ahrefs for similar competitor intelligence
- −Backlink index is smaller and less fresh than Ahrefs or Majestic
- −No content optimization or on-page SEO tools
At a Glance
Recent Price History
Moz Pro added the "Enterprise" plan
Plan added · Jun 28, 2026
Moz Pro removed the "Premium" plan
Plan removed · Jun 28, 2026
SpyFu "Pro + AI" price changed from $119/mo to $59/mo
Price change · Jun 28, 2026
SpyFu renamed the "Team/Agency" plan to "Team / Agency"
Update · Jun 28, 2026
Moz Pro added a new "Starter" plan at $49/mo
Plan added · May 30, 2026
Frequently Asked Questions
Related Comparisons
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Sources & Data Trail · SpyFu
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- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.6/5 · 518 reviews
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