Moz ProvsSpyFu
- ✦ Rank Tracking
- ✦ Site Crawl
- ✦ Keyword Explorer
- ✦ Competitor organic keyword history
- ✦ PPC keyword research
- ✦ Ad copy history
Real-World Scenarios: When to Choose Which
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Moz Pro's Keyword Priority score combines search volume, difficulty, and CTR opportunity into a single actionable number, simplifying keyword triage for content teams who struggle to weigh competing metrics.
Analyze 10 years of keyword ranking history to identify seasonal patterns before launching seasonal campaigns
Moz Pro's Link Intersect finds domains linking to 3+ competitors but not your site, producing a prioritized outreach list of sites already predisposed to link within your space.
Moz Pro's site crawl categorizes technical issues by impact level, letting SEOs fix the 20% of issues driving 80% of ranking impact first rather than working through a flat list of errors.
Identify 500 keywords a competitor buys in Google Ads with their ad copy history to inform your own campaign strategy
Find keywords where 3+ competitors rank but your domain doesn't appear to discover 200 content opportunities
Before entering a new vertical, map the top 10 competitors' keyword footprints to estimate traffic potential and competition
Pricing Intelligence
Moz Pro Plans
Paid plans only
- • 1 user
- • 1 campaign
- • 50 tracked keywords
- • 1 user
- • 3 campaigns
- • 300 tracked keywords
- • 2 users
- • 10 campaigns
- • 1,500 tracked keywords
SpyFu Plans
Free tier available
- • Limited searches/day
- • Basic competitor data
- • 10 results per search
- • Unlimited searches
- • 6 months history
- • 250 leads/mo
- • 15 years history
- • 500 leads/mo
- • API access
- • Custom reports
Feature Matrix
6 differences found across 17 standardized features
Pros & Cons Face-Off
Evaluative strengths and weaknesses — not feature lists
- +Inventor of Domain Authority metric
- +Good beginner-friendly interface
- +Strong local SEO tools
- +Affordable Starter plan
- −Smaller backlink database than Ahrefs
- −Data freshness lags competitors
- −Fewer features than Semrush
- +15+ years of historical keyword data no other tool matches
- +Best competitor PPC research with ad copy history and spend estimates
- +Significantly cheaper than Semrush or Ahrefs for similar competitor intelligence
- −Backlink index is smaller and less fresh than Ahrefs or Majestic
- −No content optimization or on-page SEO tools
At a Glance
Frequently Asked Questions
Related Comparisons
Sources
- 1.Moz Pro Official Pricing–Vendor pricing page
- 2.SpyFu Official Pricing–Vendor pricing page
- 3.Moz Pro Official Website–Official product website
- 4.SpyFu Official Website–Official product website