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Updated yesterday · Independent Analysis
Moz Pro vs Semrush
Capability Overview
Moz Provs Semrush
4.3G2-0.2 vs Semrush
Only in Moz Pro
- ✦ Site Crawl
- ✦ Keyword Explorer
- ✦ Link Explorer
From $49/mo(cheaper)500k+ users users · est. 2004
Semrushvs Moz Pro
4.5G2+0.2 vs Moz Pro
Only in Semrush
- ✦ Keyword Research
- ✦ Site Audit
- ✦ Competitor Analysis
✓ Free planFrom $139/mo(pricier)10M+ users users · est. 2008
Quick VerdictIndependent Analysis
Moz Pro and Semrush are both SEO Tools tools. Moz Pro starts at $49/mo, Semrush at $139/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Moz Pro vs Semrush
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Moz Pro Unique Strength
Link Intersect to Find Domains Linking to Competitors Only
Moz Pro's Link Intersect finds domains linking to 3+ competitors but not your site, producing a prioritized outreach list of sites already predisposed to link within your space.
→ Choose Moz Pro if this scenario applies to you. Semrush doesn't offer a comparable solution.
Moz Pro Unique Strength
Keyword Priority Score Combining Volume and Competition
Moz Pro's Keyword Priority score combines search volume, difficulty, and CTR opportunity into a single actionable number, simplifying keyword triage for content teams who struggle to weigh competing metrics.
→ Choose Moz Pro if this scenario applies to you. Semrush doesn't offer a comparable solution.
Moz Pro Unique Strength
Site Crawl With Actionable Issue Prioritization by Impact
Moz Pro's site crawl categorizes technical issues by impact level, letting SEOs fix the 20% of issues driving 80% of ranking impact first rather than working through a flat list of errors.
→ Choose Moz Pro if this scenario applies to you. Semrush doesn't offer a comparable solution.
Semrush Unique Strength
Content Gap Analysis to Surface Competitor-Owned Keywords
SEMrush Keyword Gap identifies keywords a competitor ranks for that you don't, with search volume and difficulty data that prioritizes which gaps are worth pursuing first.
→ Choose Semrush if this scenario applies to you. Moz Pro doesn't offer a comparable solution.
Semrush Unique Strength
Backlink Audit Removing Toxic Links Before Penalty
SEMrush's Backlink Audit scores every inbound link for toxicity and generates a disavow file for Google Search Console, enabling proactive link cleanup before algorithmic or manual penalties impact rankings.
→ Choose Semrush if this scenario applies to you. Moz Pro doesn't offer a comparable solution.
Semrush Unique Strength
On-Page SEO Checker With SERP-Specific Recommendations
SEMrush On Page SEO Checker analyzes each target page against the top 10 ranking competitors for that keyword, delivering specific recommendations tied to what the SERP actually rewards.
→ Choose Semrush if this scenario applies to you. Moz Pro doesn't offer a comparable solution.
Pricing Comparison & PlansHigh· Verified Jun 28, 2026
Moz Pro Plans
Paid plans only
Standard
$99/momonthlyor$948/yrsave 20%
Best for: Small businesses needing basic SEO
- ✓1 user
- ✓3 tracked sites
- ✓300 tracked keywords/mo
- ✓400K pages crawled/mo
- ✓Core SEO Features
View on vendor site
MOST POPULARMedium
$179/momonthlyor$1716/yrsave 20%
Best for: Growing businesses needing SEO + AI Search/GEO tools
- ✓2 users
- ✓10 tracked sites
- ✓1,500 tracked keywords/mo
- ✓2M pages crawled/mo
- ✓All SEO Features + AI & GEO Features
View on vendor site
Large
$299/momonthlyor$2868/yrsave 20%
Best for: Larger businesses needing SEO & AI data at scale
- ✓3 users
- ✓25 tracked sites
- ✓3,000 tracked keywords/mo
- ✓5M pages crawled/mo
- ✓All Medium Features + 2x higher quotas
View on vendor site
Starter
$49/moBest for: Individuals managing a single website
- ✓1 site
- ✓entry-level SEO features
View on vendor site
Enterprise
Contact SalesBest for: Enterprise-level businesses and agencies
- ✓Contact for enterprise solution
View on vendor site
Semrush Plans
Free tier available
Pro
$139/momonthlyor$1408/yrsave 16%
Best for: Beginners and individual projects
- ✓Up to 5 websites to monitor
- ✓Keyword research tools
- ✓Competitor analysis tools
- ✓Position Tracking
- ✓Backlinks
View on vendor site
MOST POPULARGuru
$249/momonthlyor$2500/yrsave 16%
Best for: Small businesses
- ✓Up to 15 websites to monitor
- ✓Historical data
- ✓Multi-location and device data
- ✓Content optimization tools
- ✓1,500 keywords to track daily
View on vendor site
Business
$499/momonthlyor$5000/yrsave 17%
Best for: Agencies and mid-market companies
- ✓Up to 40 websites to monitor
- ✓Share of Voice
- ✓Extended limits
- ✓API access
- ✓Migration from third-party tools
View on vendor site
Enterprise/Custom
Contact SalesBest for: Large organizations
- ✓Custom plan available
View on vendor site
Capability Breakdown
5 differences found across 15 standardized features
Feature
Moz Pro
Semrush
White Label
✗
✓
PPC Research
✗
✓
Keyword Gap
✗
✓
Backlink Gap
✗
✓
Traffic Analytics
✗
✓
Total (raw)
15
15
Moz Pro Features
- •Rank Tracking
- •Site Crawl
- •Keyword Explorer
- •Link Explorer
- •On-Page Grader
- •Domain Authority
- •Spam Score
- •Custom Reports
- •Local SEO
- •Competitive Analysis
- •Keyword Suggestions
- •SERP Features
- •Page Optimization
- •Alerts
- •API Access
Semrush Features
- •Keyword Research
- •Site Audit
- •Rank Tracking
- •Competitor Analysis
- •Backlink Analysis
- •Content Marketing
- •Local SEO
- •Social Media Tools
- •PPC Research
- •On-page SEO
- •Topic Research
- •Traffic Analytics
- •API Access
- •White Label Reports
- •Market Explorer
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
Pros
- +Pioneered Domain Authority (DA), a key industry-standard metric
- +Intuitive UI and helpful 'Moz Recommends' simplify SEO for beginners
- +Excellent keyword prioritization with Difficulty & Opportunity scores
- +Robust on-page SEO grader with actionable, specific recommendations
- +Integrated local rank tracking for specific city or postal code SERPs
Cons
- −Link index is smaller and updates slower than Ahrefs or Semrush
- −Keyword research volume data can be less accurate than competitors
- −Lacks the broad feature set of Semrush (e.g., PPC, content marketing tools)
- −API access and white-label reports are restricted to expensive higher-tier plans
- −Moz Local for citation management is a separate, additional subscription
Pros
- +Unrivaled competitor analysis for paid and organic search
- +Massive keyword database (26B+) with deep filtering options
- +Integrated Content Marketing Platform with SEO writing assistant
- +Powerful backlink analytics and gap analysis tools
- +Comprehensive local SEO features including listing management
Cons
- −Steep learning curve due to the sheer number of tools and reports
- −High starting price makes it inaccessible for freelancers or small sites
- −Project limits and keyword tracking caps on lower-tier plans are restrictive
- −Mobile app has significantly limited functionality vs. desktop
- −Data accuracy for very low-volume keywords can be inconsistent
At a Glance
User Rating
4.3/5vs4.5/5
Moz Pro
Semrush
▲
Starting Price
$49/movs$139/mo
Moz Pro
Semrush
▲
Feature Count
15 featuresvs15 features
Moz Pro
Semrush
User Base
500vs10.0M
Moz Pro
Semrush
▲
Moz Pro · Price & Data SyncLast verified: June 28, 2026 · CE-SEO-2026W26-3EC8FF · ✓ Pricing updated Jun 28, 2026
Semrush · Price & Data SyncLast verified: June 28, 2026 · CE-SEO-2026W26-CF4668 · ✓ Pricing updated Jun 28, 2026
Recent Price History
Moz Pro
Moz Pro added the "Enterprise" plan
Plan added · Jun 28, 2026
Moz Pro
Moz Pro removed the "Premium" plan
Plan removed · Jun 28, 2026
Semrush
Semrush added the "Enterprise/Custom" plan
Plan added · Jun 28, 2026
Semrush
Semrush removed the "Custom Plan" plan
Plan removed · Jun 5, 2026
Moz Pro
Moz Pro added a new "Starter" plan at $49/mo
Plan added · May 30, 2026
Semrush
Semrush removed the "Free" plan
Plan removed · May 29, 2026
Semrush
Semrush added a new "Custom Plan" plan (Custom pricing)
Plan added · May 29, 2026
Moz Pro
Moz Pro removed the "Starter" plan
Plan removed · May 21, 2026
Moz Pro
Moz Pro added a new "Premium" plan at $599/mo
Plan added · May 21, 2026
Semrush
Semrush added a new "Free" plan at $0/mo
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
Moz Profrom $49/mo
SemrushFree · from $139/moSources & Data Trail · Moz Pro
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.3/5 · 608 reviews
- 4.Capterra·Capterra verified reviews · 4.4/5
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Sources & Data Trail · Semrush
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.5/5 · 3,382 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews