Is Moz Pro better than Semrush in 2026?

It depends on your needs. Semrush is rated higher at 4.5/5 vs Moz Pro's 4.3/5. Moz Pro excels at seo software suite with domain authority metrics and rank tracking, while Semrush focuses on all-in-one seo and digital marketing toolkit for professionals. Moz Pro starts at $49/mo; Semrush starts at $139.95/mo.

Which is cheaper, Moz Pro or Semrush?

Moz Pro starts at $49/mo; Semrush starts at $139.95/mo. Moz Pro starts at $49/mo, and Semrush starts at $139.95/mo.

Can I migrate from Moz Pro to Semrush?

Most users can switch between these tools. Semrush supports data import from Moz Pro. Plan 1-3 days for migration depending on data volume and team size.

What are the key differences between Moz Pro and Semrush?

Moz Pro uniquely offers Site Crawl, Keyword Explorer, Link Explorer. Semrush uniquely offers Keyword Research, Site Audit, Competitor Analysis. Both share 3 features including Rank Tracking, Local SEO, API Access. Moz Pro starts at $49/mo; Semrush starts at $139.95/mo. Founded in 2004 and 2008 respectively.

When was this Moz Pro vs Semrush comparison last updated?

This comparison was last updated on May 13, 2026. We review and refresh our comparisons regularly to reflect the latest pricing, features, and ratings from Moz Pro and Semrush.

Home›SEO Tools›Compare›Moz Pro vs Semrush

Updated May 13, 2026 · Independent Analysis

Moz ProvsSemrush

Capability Overview

Moz Provs Semrush

★ 4.3/5-0.2 vs Semrush

Only in Moz Pro

✦ Site Crawl
✦ Keyword Explorer
✦ Link Explorer

From $49/mo(cheaper)500k+ users users · est. 2004

View Full Review Try Moz Pro Free

Semrushvs Moz Pro

★ 4.5/5+0.2 vs Moz Pro

Only in Semrush

✦ Keyword Research
✦ Site Audit
✦ Competitor Analysis

From $139.95/mo(pricier)10M+ users users · est. 2008

View Full Review Try Semrush Free

Pricing Features Pros & Cons At a Glance FAQ Related

Pricing Intelligence

Moz Pro saves you $90.94999999999999/user/movs Semrush

Moz Pro Plans

Paid plans only

StarterBest Value

$49/mo

• 1 user
• 1 campaign
• 50 tracked keywords

Standard

$99/mo

• 1 user
• 3 campaigns
• 300 tracked keywords

Medium

$179/mo

• 2 users
• 10 campaigns
• 1,500 tracked keywords

Full Moz Pro Pricing Breakdown →

Semrush Plans

Paid plans only

ProBest Value

$139.95/mo

• 5 projects
• 500 keywords to track
• 10k results per report

Guru

$249.95/mo

• 15 projects
• 1.5k keywords
• Historical data

Business

$499.95/mo

• 40 projects
• 5k keywords
• API access

Full Semrush Pricing Breakdown →

Feature Matrix

5 differences found across 15 standardized features

Feature

Moz Pro

Semrush

White Label

✗

✓

PPC Research

✗

✓

Keyword Gap

✗

✓

Backlink Gap

✗

✓

Traffic Analytics

✗

✓

Total (raw)

Pros & Cons Face-Off

Evaluative strengths and weaknesses — not feature lists

Moz Pro

Pros

+Inventor of Domain Authority metric
+Good beginner-friendly interface
+Strong local SEO tools
+Affordable Starter plan

Cons

−Smaller backlink database than Ahrefs
−Data freshness lags competitors
−Fewer features than Semrush

Semrush

Pros

+Most comprehensive SEO toolkit
+Excellent competitor intelligence
+Huge keyword database (26B+ keywords)
+Regular feature updates

Cons

−Expensive starting price
−Overwhelming for beginners
−Limited seats on lower plans

At a Glance

User Rating

4.3/5vs4.5/5

Moz Pro

Semrush

▲

Starting Price

$49/movs$139.95/mo

Moz Pro

Semrush

▲

Feature Count

15 featuresvs15 features

Moz Pro

Semrush

User Base

500vs10.0M

Moz Pro

Semrush

▲

Frequently Asked Questions

Related Comparisons

Moz Pro vs Ahrefs →Moz Pro vs SE Ranking →Moz Pro vs Screaming Frog SEO Spider →Semrush vs SISTRIX →Moz Pro Alternatives →Semrush Alternatives →

Authored by ComparEdge Editorial·Reviewed by ComparEdge EditorialExpert verified·Updated May 13, 2026·Our methodology