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Updated today · Independent Analysis
Ahrefs vs Moz Pro
Capability Overview
Quick VerdictIndependent Analysis
Ahrefs and Moz Pro are both SEO Tools tools. Ahrefs starts at $29/mo, Moz Pro at $49/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Ahrefs vs Moz Pro
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Scenario: Broken Link Building via Site
Ahrefs
Broken Link Building via Site Explorer 404 Detection
Ahrefs Site Explorer finds competitor pages with 404 errors that still have referring domains, identifying link reclamation targets where replacement content can attract established link equity.
Moz Pro
Link Intersect to Find Domains Linking to Competitors Only
Moz Pro's Link Intersect finds domains linking to 3+ competitors but not your site, producing a prioritized outreach list of sites already predisposed to link within your space.
Ahrefs Unique Strength
SERP Feature Tracking for Featured Snippet Opportunities
Ahrefs identifies which queries in your tracked keyword set trigger featured snippets or People Also Ask boxes that you don't own, prioritizing content optimization for the highest-click SERP features.
→ Choose Ahrefs if this scenario applies to you. Moz Pro doesn't offer a comparable solution.
Ahrefs Unique Strength
Content Decay Detection via Organic Traffic History
Ahrefs' organic traffic history charts identify pages that peaked 12-24 months ago and are now losing clicks, prioritizing content updates where a refresh delivers faster ROI than creating new content.
→ Choose Ahrefs if this scenario applies to you. Moz Pro doesn't offer a comparable solution.
Moz Pro Unique Strength
Keyword Priority Score Combining Volume and Competition
Moz Pro's Keyword Priority score combines search volume, difficulty, and CTR opportunity into a single actionable number, simplifying keyword triage for content teams who struggle to weigh competing metrics.
→ Choose Moz Pro if this scenario applies to you. Ahrefs doesn't offer a comparable solution.
Moz Pro Unique Strength
Site Crawl With Actionable Issue Prioritization by Impact
Moz Pro's site crawl categorizes technical issues by impact level, letting SEOs fix the 20% of issues driving 80% of ranking impact first rather than working through a flat list of errors.
→ Choose Moz Pro if this scenario applies to you. Ahrefs doesn't offer a comparable solution.
Pricing Comparison & PlansHigh· Verified Jul 2, 2026
Ahrefs starts at $29/movs $49/mo
Ahrefs Plans
Free tier available
Ahrefs Free
FreeBest for: Individuals wanting basic data on their own site
- ✓Basic site data
- ✓fix what matters
View on vendor site
MOST POPULARStarter
$29/momonthlyor$348/yr
Best for: Individuals wanting to see what people search and spy on competitors
- ✓Basic SEO data
- ✓search visibility
View on vendor site
Lite
$129/mobilled annually$1548/yr
Best for: Small businesses and personal projects
- ✓5 projects
- ✓6 months historical data
- ✓750 tracked keywords
- ✓5 tracked prompts
- ✓100,000 crawl credits
View on vendor site
Standard
$249/mobilled annually$2988/yr
Best for: Freelance SEOs and marketing consultants
- ✓20 projects
- ✓2 years historical data
- ✓2,000 tracked keywords
- ✓10 tracked prompts
- ✓500,000 crawl credits
View on vendor site
Advanced
$449/mobilled annually$5388/yr
Best for: Lean in-house marketing teams
- ✓50 projects
- ✓5 years historical data
- ✓5,000 tracked keywords
- ✓20 tracked prompts
- ✓1,500,000 crawl credits
View on vendor site
Enterprise
$1499/mobilled annually$17988/yr
Best for: Fortune 500 teams needing advanced customization, automation, controls
- ✓Uncapped API access
- ✓SSO & enterprise-grade security
- ✓Access management & audit log
- ✓Unlimited historical data
- ✓Personalized higher limits & data exports
View on vendor site
Moz Pro Plans
Paid plans only
Standard
$99/momonthlyor$948/yrsave 20%
Best for: Small businesses needing basic SEO
- ✓1 user
- ✓3 tracked sites
- ✓300 tracked keywords/mo
- ✓400K pages crawled/mo
- ✓Core SEO Features
View on vendor site
MOST POPULARMedium
$179/momonthlyor$1716/yrsave 20%
Best for: Growing businesses needing SEO + AI Search/GEO tools
- ✓2 users
- ✓10 tracked sites
- ✓1,500 tracked keywords/mo
- ✓2M pages crawled/mo
- ✓All SEO Features + AI & GEO Features
View on vendor site
Large
$299/momonthlyor$2868/yrsave 20%
Best for: Larger businesses needing SEO & AI data at scale
- ✓3 users
- ✓25 tracked sites
- ✓3,000 tracked keywords/mo
- ✓5M pages crawled/mo
- ✓All Medium Features + 2x higher quotas
View on vendor site
Starter
$49/moBest for: Individuals managing a single website
- ✓1 site
- ✓entry-level SEO features
View on vendor site
Enterprise
Contact SalesBest for: Enterprise-level businesses and agencies
- ✓Contact for enterprise solution
View on vendor site
Capability Breakdown
4 differences found across 15 standardized features
Feature
Ahrefs
Moz Pro
Local SEO
✗
✓
Keyword Gap
✓
✗
Backlink Gap
✓
✗
Traffic Analytics
✓
✗
Total (raw)
28
15
Ahrefs Features
- •Backlink Analysis
- •Keyword Explorer
- •Site Explorer
- •Site Audit
- •Rank Tracker
- •Content Explorer
- •Keywords Explorer
- •Competitor Research
- •SERP Overview
- •Link Intersect
- •Traffic Checker
- •API Access
- •Alerts
- •Broken Link Checker
- •Web Analytics
- •Competitive Analysis
- •Brand Radar
- •MCP Server
- •Report Builder
- •AI keyword suggestions
- •Keyword clusters
- •SERP comparison
- •Looker Studio integration
- •Social Media Manager
- •GBP Monitor
- •Custom AI prompts tracking
- •Forecasting
- •SSO
Moz Pro Features
- •Rank Tracking
- •Site Crawl
- •Keyword Explorer
- •Link Explorer
- •On-Page Grader
- •Domain Authority
- •Spam Score
- •Custom Reports
- •Local SEO
- •Competitive Analysis
- •Keyword Suggestions
- •SERP Features
- •Page Optimization
- •Alerts
- •API Access
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
Pros
- +Industry-leading backlink index size and freshness
- +Keyword Explorer shows clicks, not just search volume
- +Content Explorer finds link opportunities in seconds
- +Site Audit tool provides actionable technical SEO fixes
- +Robust competitive analysis via Content Gap feature
Cons
- −Pricing is higher than many direct competitors
- −No built-in PPC, social media, or content creation tools
- −Credit-based system can be confusing and lead to overages
- −Local SEO features are less developed than competitors
- −Interface can be overwhelming for SEO beginners
Pros
- +Pioneered Domain Authority (DA), a key industry-standard metric
- +Intuitive UI and helpful 'Moz Recommends' simplify SEO for beginners
- +Excellent keyword prioritization with Difficulty & Opportunity scores
- +Robust on-page SEO grader with actionable, specific recommendations
- +Integrated local rank tracking for specific city or postal code SERPs
Cons
- −Link index is smaller and updates slower than Ahrefs or Semrush
- −Keyword research volume data can be less accurate than competitors
- −Lacks the broad feature set of Semrush (e.g., PPC, content marketing tools)
- −API access and white-label reports are restricted to expensive higher-tier plans
- −Moz Local for citation management is a separate, additional subscription
At a Glance
User Rating
4.6/5vs4.3/5
Ahrefs
▲
Moz Pro
Starting Price
$29/movs$49/mo
Ahrefs
Moz Pro
▲
Feature Count
28 featuresvs15 features
Ahrefs
▲
Moz Pro
User Base
3.0Mvs500
Ahrefs
▲
Moz Pro
Ahrefs · Price & Data SyncLast verified: July 2, 2026 · CE-SEO-2026W26-6219DC · ✓ Pricing updated Jun 3, 2026
Moz Pro · Price & Data SyncLast verified: June 28, 2026 · CE-SEO-2026W26-3EC8FF · ✓ Pricing updated Jun 28, 2026
Recent Price History
Moz Pro
Moz Pro added the "Enterprise" plan
Plan added · Jun 28, 2026
Moz Pro
Moz Pro removed the "Premium" plan
Plan removed · Jun 28, 2026
Ahrefs
Ahrefs removed the "Free" plan
Plan removed · Jun 3, 2026
Ahrefs
Ahrefs added a new "Ahrefs Free" plan at $0/mo (Free)
Plan added · Jun 3, 2026
Ahrefs
Ahrefs updated "Enterprise" from Custom to $1499/mo
Price change · Jun 3, 2026
Moz Pro
Moz Pro added a new "Starter" plan at $49/mo
Plan added · May 30, 2026
Ahrefs
Ahrefs removed the "Ahrefs Free" plan
Plan removed · May 21, 2026
Ahrefs
Ahrefs added a new "Ahrefs Webmaster Tools (Free)" plan at $0/mo
Plan added · May 21, 2026
Moz Pro
Moz Pro removed the "Starter" plan
Plan removed · May 21, 2026
Moz Pro
Moz Pro added a new "Premium" plan at $599/mo
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
AhrefsFree · from $29/mo
Moz Profrom $49/moSources & Data Trail · Ahrefs
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.6/5 · 670 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews
Sources & Data Trail · Moz Pro
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.3/5 · 608 reviews
- 4.Capterra·Capterra verified reviews · 4.4/5
- 5.TrustRadius·TrustRadius verified reviews