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Updated 4 days ago · Independent Analysis
SE Ranking vs Semrush
Capability Overview
SE Rankingvs Semrush
4.8G2+0.3 vs Semrush
Only in SE Ranking
- ✦ Website Audit
- ✦ On-Page SEO Checker
- ✦ Local Marketing
From $129/mo(cheaper)1M+ users users · est. 2013
Semrushvs SE Ranking
4.5G2-0.3 vs SE Ranking
Only in Semrush
- ✦ Site Audit
- ✦ Local SEO
- ✦ Social Media Tools
✓ Free planFrom $139/mo(pricier)10M+ users users · est. 2008
Quick VerdictIndependent Analysis
SE Ranking and Semrush are both SEO Tools tools. SE Ranking starts at $129/mo, Semrush at $139/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose SE Ranking vs Semrush
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Scenario: White-Label SEO Reports for Agency
SE Ranking
White-Label SEO Reports for Agency Client Deliverables
SE Ranking's white-label module generates branded PDF reports with custom logos and domains, letting agencies deliver professional SEO reporting without building a separate reporting layer.
Semrush
On-Page SEO Checker With SERP-Specific Recommendations
SEMrush On Page SEO Checker analyzes each target page against the top 10 ranking competitors for that keyword, delivering specific recommendations tied to what the SERP actually rewards.
SE Ranking Unique Strength
Daily Rank Tracking for Local and National SERPs
SE Ranking's keyword tracker monitors positions daily across multiple locations and devices, showing ranking velocity trends that weekly trackers miss for fast-moving local SEO campaigns.
→ Choose SE Ranking if this scenario applies to you. Semrush doesn't offer a comparable solution.
SE Ranking Unique Strength
Competitor Traffic Estimation With Source Breakdown
SE Ranking's competitor analysis estimates organic, paid, and referral traffic for any domain, giving teams a benchmark to calibrate their own growth targets against achievable peer performance.
→ Choose SE Ranking if this scenario applies to you. Semrush doesn't offer a comparable solution.
Semrush Unique Strength
Content Gap Analysis to Surface Competitor-Owned Keywords
SEMrush Keyword Gap identifies keywords a competitor ranks for that you don't, with search volume and difficulty data that prioritizes which gaps are worth pursuing first.
→ Choose Semrush if this scenario applies to you. SE Ranking doesn't offer a comparable solution.
Semrush Unique Strength
Backlink Audit Removing Toxic Links Before Penalty
SEMrush's Backlink Audit scores every inbound link for toxicity and generates a disavow file for Google Search Console, enabling proactive link cleanup before algorithmic or manual penalties impact rankings.
→ Choose Semrush if this scenario applies to you. SE Ranking doesn't offer a comparable solution.
Pricing Comparison & PlansHigh· Verified Jun 28, 2026
SE Ranking starts at $129/movs $139/mo
SE Ranking Plans
Paid plans only
Core
$129/momonthlyor$1238/yrsave 20%
Best for: SEO + GEO for marketing teams with repeatable delivery
- ✓10 projects & 1 manager seat
- ✓2k keywords & 100 prompts to track daily
- ✓5 domains in GEO research
- ✓250k pages/mo in audit
- ✓25K API credits & MCP access
View on vendor site
MOST POPULARGrowth
$279/momonthlyor$2678/yrsave 20%
Best for: Automation and collaboration for multi-client SEO + GEO
- ✓30 projects & 3 manager seats
- ✓5k keywords & 250 prompts to track daily
- ✓15 domains in GEO research
- ✓2M pages/mo in audit
- ✓100K API credits & MCP access
View on vendor site
Enterprise
Contact SalesBest for: Large teams and complex tasks needing custom SEO & GEO platform
- ✓Custom limits and pricing
- ✓Full API & advanced integrations
View on vendor site
Semrush Plans
Free tier available
Pro
$139/momonthlyor$1408/yrsave 16%
Best for: Beginners and individual projects
- ✓Up to 5 websites to monitor
- ✓Keyword research tools
- ✓Competitor analysis tools
- ✓Position Tracking
- ✓Backlinks
View on vendor site
MOST POPULARGuru
$249/momonthlyor$2500/yrsave 16%
Best for: Small businesses
- ✓Up to 15 websites to monitor
- ✓Historical data
- ✓Multi-location and device data
- ✓Content optimization tools
- ✓1,500 keywords to track daily
View on vendor site
Business
$499/momonthlyor$5000/yrsave 17%
Best for: Agencies and mid-market companies
- ✓Up to 40 websites to monitor
- ✓Share of Voice
- ✓Extended limits
- ✓API access
- ✓Migration from third-party tools
View on vendor site
Enterprise/Custom
Contact SalesBest for: Large organizations
- ✓Custom plan available
View on vendor site
Capability Breakdown
4 differences found across 15 standardized features
Feature
SE Ranking
Semrush
PPC Research
✗
✓
Historical Data
✗
✓
Backlink Gap
✗
✓
Traffic Analytics
✗
✓
Total (raw)
15
15
SE Ranking Features
- •Rank Tracking
- •Website Audit
- •Keyword Research
- •Competitor Analysis
- •Backlink Analysis
- •On-Page SEO Checker
- •Local Marketing
- •White Label
- •API Access
- •Reporting
- •Lead Generator
- •Content Marketing
- •Social Media Analytics
- •Page Changes Monitor
- •SERP Analyzer
Semrush Features
- •Keyword Research
- •Site Audit
- •Rank Tracking
- •Competitor Analysis
- •Backlink Analysis
- •Content Marketing
- •Local SEO
- •Social Media Tools
- •PPC Research
- •On-page SEO
- •Topic Research
- •Traffic Analytics
- •API Access
- •White Label Reports
- •Market Explorer
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
Pros
- +Flexible keyword rank tracking frequency (daily, 3-day, weekly)
- +Comprehensive white-labeling and client reporting tools
- +Content Marketing platform with AI writer on all plans
- +Generous project and keyword limits for the price point
- +Includes local marketing and social media management tools
Cons
- −Smaller backlink and keyword databases than Ahrefs/Semrush
- −Historical rank tracking data is limited on lower-tier plans
- −User interface can feel less polished than premium competitors
- −Lacks advanced link-building outreach management features
- −Slower crawling speed for large, complex site audits
Pros
- +Unrivaled competitor analysis for paid and organic search
- +Massive keyword database (26B+) with deep filtering options
- +Integrated Content Marketing Platform with SEO writing assistant
- +Powerful backlink analytics and gap analysis tools
- +Comprehensive local SEO features including listing management
Cons
- −Steep learning curve due to the sheer number of tools and reports
- −High starting price makes it inaccessible for freelancers or small sites
- −Project limits and keyword tracking caps on lower-tier plans are restrictive
- −Mobile app has significantly limited functionality vs. desktop
- −Data accuracy for very low-volume keywords can be inconsistent
At a Glance
User Rating
4.8/5vs4.5/5
SE Ranking
▲
Semrush
Starting Price
$129/movs$139/mo
SE Ranking
Semrush
▲
Feature Count
15 featuresvs15 features
SE Ranking
Semrush
User Base
1.0Mvs10.0M
SE Ranking
Semrush
▲
SE Ranking · Price & Data SyncLast verified: June 28, 2026 · CE-SEO-2026W26-8B67C5 · ✓ Pricing updated May 28, 2026
Semrush · Price & Data SyncLast verified: June 28, 2026 · CE-SEO-2026W26-CF4668 · ✓ Pricing updated Jun 28, 2026
Recent Price History
Semrush
Semrush added the "Enterprise/Custom" plan
Plan added · Jun 28, 2026
Semrush
Semrush removed the "Custom Plan" plan
Plan removed · Jun 5, 2026
Semrush
Semrush removed the "Free" plan
Plan removed · May 29, 2026
Semrush
Semrush added a new "Custom Plan" plan (Custom pricing)
Plan added · May 29, 2026
SE Ranking
SE Ranking removed the "Pro" plan
Plan removed · May 28, 2026
SE Ranking
SE Ranking added a new "Growth" plan at $279/mo
Plan added · May 28, 2026
SE Ranking
SE Ranking added a new "Enterprise" plan (Custom pricing)
Plan added · May 28, 2026
SE Ranking
SE Ranking added a new "Core" plan at $129/mo
Plan added · May 28, 2026
SE Ranking
SE Ranking removed the "Essential" plan
Plan removed · May 28, 2026
Semrush
Semrush added a new "Free" plan at $0/mo
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
SE Rankingfrom $129/mo
SemrushFree · from $139/moSources & Data Trail · SE Ranking
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.8/5 · 1,547 reviews
- 4.Capterra·Capterra verified reviews · 4.8/5
- 5.TrustRadius·TrustRadius verified reviews
Sources & Data Trail · Semrush
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.5/5 · 3,382 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews