Moz Pro vs SE Ranking
- ✦ Site Crawl
- ✦ Keyword Explorer
- ✦ Link Explorer
- ✦ Website Audit
- ✦ Keyword Research
- ✦ Competitor Analysis
Moz Pro and SE Ranking are both SEO Tools tools. Moz Pro starts at $49/mo, SE Ranking at $129/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Moz Pro vs SE Ranking
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Moz Pro's Link Intersect finds domains linking to 3+ competitors but not your site, producing a prioritized outreach list of sites already predisposed to link within your space.
Moz Pro's Keyword Priority score combines search volume, difficulty, and CTR opportunity into a single actionable number, simplifying keyword triage for content teams who struggle to weigh competing metrics.
Moz Pro's site crawl categorizes technical issues by impact level, letting SEOs fix the 20% of issues driving 80% of ranking impact first rather than working through a flat list of errors.
SE Ranking's keyword tracker monitors positions daily across multiple locations and devices, showing ranking velocity trends that weekly trackers miss for fast-moving local SEO campaigns.
SE Ranking's white-label module generates branded PDF reports with custom logos and domains, letting agencies deliver professional SEO reporting without building a separate reporting layer.
SE Ranking's competitor analysis estimates organic, paid, and referral traffic for any domain, giving teams a benchmark to calibrate their own growth targets against achievable peer performance.
Pricing Comparison & PlansHigh· Verified Jul 8, 2026
Moz Pro Plans
Paid plans only
Starter
$49/moBest for: Individuals managing a single website
- ✓Keyword Explorer for keyword research
- ✓Rank tracking with Moz campaigns
- ✓Site Crawl for technical SEO audits
- ✓Link Explorer backlink data
Standard
$99/moBest for: Small businesses needing basic SEO
- ✓1 user
- ✓3 tracked sites
- ✓300 tracked keywords/mo
- ✓400K pages crawled/mo
- ✓Core SEO Features
Medium
$179/moBest for: Growing businesses needing SEO + AI Search/GEO tools
- ✓2 users
- ✓10 tracked sites
- ✓1,500 tracked keywords/mo
- ✓2M pages crawled/mo
- ✓All SEO Features + AI & GEO Features
SE Ranking Plans
Paid plans only
Core
$129/moBest for: SEO + GEO for marketing teams with repeatable delivery
- ✓10 projects & 1 manager seat
- ✓2k keywords & 100 prompts to track daily
- ✓5 domains in GEO research
- ✓250k pages/mo in audit
- ✓25K API credits & MCP access
Capability Breakdown
3 differences found across 15 standardized features
- •Rank Tracking
- •Site Crawl
- •Keyword Explorer
- •Link Explorer
- •On-Page Grader
- •Domain Authority
- •Spam Score
- •Custom Reports
- •Local SEO
- •Competitive Analysis
- •Keyword Suggestions
- •SERP Features
- •Page Optimization
- •Alerts
- •API Access
- •Rank Tracking
- •Website Audit
- •Keyword Research
- •Competitor Analysis
- •Backlink Analysis
- •On-Page SEO Checker
- •Local Marketing
- •White Label
- •API Access
- •Reporting
- •Lead Generator
- •Content Marketing
- •Social Media Analytics
- •Page Changes Monitor
- •SERP Analyzer
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Pioneered Domain Authority (DA), a key industry-standard metric
- +Intuitive UI and helpful 'Moz Recommends' simplify SEO for beginners
- +Excellent keyword prioritization with Difficulty & Opportunity scores
- +Robust on-page SEO grader with actionable, specific recommendations
- +Integrated local rank tracking for specific city or postal code SERPs
- −Link index is smaller and updates slower than Ahrefs or Semrush
- −Keyword research volume data can be less accurate than competitors
- −Lacks the broad feature set of Semrush (e.g., PPC, content marketing tools)
- −API access and white-label reports are restricted to expensive higher-tier plans
- −Moz Local for citation management is a separate, additional subscription
- +Flexible keyword rank tracking frequency (daily, 3-day, weekly)
- +Comprehensive white-labeling and client reporting tools
- +Content Marketing platform with AI writer on all plans
- +Generous project and keyword limits for the price point
- +Includes local marketing and social media management tools
- −Smaller backlink and keyword databases than Ahrefs/Semrush
- −Historical rank tracking data is limited on lower-tier plans
- −User interface can feel less polished than premium competitors
- −Lacks advanced link-building outreach management features
- −Slower crawling speed for large, complex site audits
At a Glance
Recent Price History
Moz Pro added the "Enterprise" plan
Plan added · Jun 28, 2026
Moz Pro removed the "Premium" plan
Plan removed · Jun 28, 2026
Moz Pro added a new "Starter" plan at $49/mo
Plan added · May 30, 2026
Frequently Asked Questions
Related Comparisons
Moz Profrom $49/mo
SE Rankingfrom $129/moSources & Data Trail · Moz Pro
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-08)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.3/5 · 608 reviews
- 4.Capterra·Capterra verified reviews · 4.4/5
- 5.TrustRadius·TrustRadius verified reviews
Sources & Data Trail · SE Ranking
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-08)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.8/5 · 1,547 reviews
- 4.Capterra·Capterra verified reviews · 4.8/5
- 5.TrustRadius·TrustRadius verified reviews