Folk vs HubSpot
- ✦ Pipeline View
- ✦ Email Sequences
- ✦ Chrome Extension
- ✦ Deal Pipeline
- ✦ Email Marketing
- ✦ Landing Pages
Folk and HubSpot are both CRM tools. Folk starts at $30/mo, HubSpot at $25/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Folk vs HubSpot
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Email Sequences personalize outreach by Tags & Lists - industry, function, or tier - with open rates and replies tracked per sequence, so messaging iterates fast without marketing ops.
Email Marketing segments contacts by deal stage and fires behavior-triggered sequences without custom code, cutting campaign launch time from days to hours for B2B marketing teams.
Contact Management keeps all emails, calls, and notes under one record, with Custom Fields for budget and next steps so AE handoffs from SDR never lose deal context.
HubSpot's Ticketing, Email Marketing, and Contact records combine into one view, so support and sales work from the same data without switching apps or losing handoff context.
Chrome Extension adds job title, company, and social profile data to any Gmail contact in one click, cutting per-prospect research from 8 minutes to under 2 without switching tabs.
Tags & Lists split contacts by revenue tier or partnership stage, then targeted Email Sequences reach each segment - no dedicated marketer needed to manage the lists or cadences.
Pricing Comparison & PlansHigh· Verified May 30, 2026
Folk Plans
Free tier available
Standard
$30/user/moBest for: This plan is ideal for small teams needing core CRM features
- ✓Unlimited contacts
- ✓Pipeline management
- ✓Email campaigns
- ✓AI Assistants
- ✓LinkedIn extension
Premium
$60/user/moBest for: Recommended for growing teams requiring advanced features and integrations
- ✓All Standard features
- ✓Custom objects & Deals
- ✓Email sequences
- ✓Advanced roles & permissions
- ✓Dashboards
Custom
$100/user/moBest for: Best suited for large enterprises with complex needs and specific requirements
- ✓All Standard & Premium features
- ✓Custom billing
- ✓Dedicated support on custom integrations
- ✓Dedicated point of contact
HubSpot Plans
Free tier available
Free Tools
FreeBest for: Ideal for individuals or small teams needing basic CRM, marketing, sales, and service tools to get started
- ✓Basic CRM
- ✓Contact management
- ✓CRM data storage
- ✓Email marketing (with branding)
- ✓Forms, live chat, conversational bots
Starter
$25/moBest for: small businesses looking to consolidate their CRM, marketing, sales, and service efforts
- ✓All Free features
- ✓Remove HubSpot branding
- ✓Custom domain support
- ✓Website pages
- ✓Basic content personalization
Professional
$1113/moBest for: Suited for growing businesses requiring advanced automation, reporting, and customization across all HubSpot hubs
- ✓All Starter features
- ✓Omni-channel marketing automation
- ✓Content creation and blog tools with SEO support
- ✓Smart content personalization
- ✓Advanced reporting
Enterprise
$4500/moBest for: Designed for large organizations needing enterprise grade security, scalability, and deep customization
- ✓All Professional features
- ✓Full governance
- ✓Multi-touch attribution
- ✓Enterprise-scale analytics
- ✓Multi-brand management
Capability Breakdown
6 differences found across 18 standardized features
- •Contact Management
- •Pipeline View
- •Email Sequences
- •Chrome Extension
- •Enrichment
- •Tags & Lists
- •Custom Fields
- •Shared Contacts
- •Mail Merge
- •Reporting
- •Integrations
- •Import/Export
- •Team Collaboration
- •Activity Timeline
- •Templates
- •Contact Management
- •Deal Pipeline
- •Email Marketing
- •Landing Pages
- •Forms
- •Live Chat
- •Ticketing
- •Reports & Dashboards
- •Workflows
- •Meeting Scheduler
- •Calling
- •Content Management
- •SEO Tools
- •AI Tools
- •500+ Integrations
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Free plan available
- +Competitive pricing from $20/mo
- +Multiple pricing tiers (4 plans) to match different needs
- +Robust free-forever CRM with marketing, sales, and service tools
- +Seamlessly integrated Marketing, Sales, and Service Hubs
- +Extensive educational resources via HubSpot Academy
- +User-friendly interface simplifies adoption for non-technical teams
- +Vast app marketplace with over 1,500 integrations
- −Steep price jump from Starter to Professional plans
- −Advanced customization and reporting require expensive Enterprise tier
- −Technical support is tiered; free users get community-only help
- −Contracts lock you in; removing paid seats mid-term is difficult
- −Can feel bloated if you only need a simple, sales-focused CRM
At a Glance
Recent Price History
Folk removed the "Free" plan
Plan removed · May 30, 2026
Folk raised "Premium" from $48/mo to $60/mo (+25%)
Price change · May 30, 2026
Folk raised "Standard" from $24/mo to $30/mo (+25%)
Price change · May 30, 2026
Folk updated "Custom" from Custom to $100/mo
Price change · May 30, 2026
HubSpot raised "Enterprise" from $3600/mo to $4500/mo (+25%)
Price change · May 28, 2026
HubSpot raised "Professional" from $890/mo to $1112.5/mo (+25%)
Price change · May 28, 2026
HubSpot raised "Starter" from $20/mo to $25/mo (+25%)
Price change · May 28, 2026
Folk added a new "Free" plan at $0/mo
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Folk
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
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Sources & Data Trail · HubSpot
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.4/5 · 14,710 reviews
- 4.Capterra·Capterra verified reviews · 4.5/5
- 5.TrustRadius·TrustRadius verified reviews
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