Flodesk vs Loops
- ✦ Email Campaigns
- ✦ Beautiful Templates
- ✦ Workflows
- ✦ Marketing Emails
- ✦ Transactional Emails
- ✦ Loops Sequences
Flodesk and Loops are both Email Marketing tools. Flodesk starts at $25/mo, Loops at $49/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Flodesk vs Loops
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Landing Pages lets creators deploy opt-in pages in under 30 minutes and feeds captured emails into Workflows for automated nurture - no developer required.
Checkout Pages handle digital product sales natively, segmenting customers by purchase type and routing them into post-sale onboarding Workflows automatically.
Forms & Pop-ups collect attendee data at registration, with conditional segmentation routing each group into relevant pre-event sequences by ticket tier.
Workflows fire content delivery when a Checkout Page purchase completes, auto-gating files by date and moving customers into exclusive upsell segments.
Transactional Emails handles password resets, billing alerts, and order confirmations directly in Loops with built-in authentication and bounce handling.
Events & Attributes capture upgrade events, feature milestones, and API warnings, instantly triggering targeted emails in real-time without manual list imports.
Loops Sequences with conditional branching let marketing ops build inactivity pauses and feature-adoption splits in the visual editor - no dev tickets needed.
Pricing Comparison & PlansHigh· Verified May 30, 2026
Flodesk Plans
Paid plans only
Free
FreeBest for: This plan is ideal for users who want to explore Flodesk's basic features and interface before committing
- ✓Signup forms
- ✓Landing pages
- ✓Link-in-bio pages
- ✓Audience segmentation
- ✓Designer email templates
Lite
$25/moBest for: The Lite plan is perfect for individuals or small businesses just starting with email marketing
- ✓Unlimited emails
- ✓Forms and landing pages
- ✓Analytics & reporting
- ✓1 automation workflow
- ✓Audience segmentation
Pro
$28/moBest for: Choose Pro if you need more advanced features and automation capabilities for a growing audience
- ✓Unlimited emails
- ✓Unlimited workflows
- ✓Advanced analytics
- ✓Remove Flodesk branding
- ✓1 checkout flow
Everything
$54/moBest for: The Everything plan is designed for established businesses requiring a comprehensive suite of tools
- ✓Unlimited emails
- ✓Unlimited workflows
- ✓Advanced analytics
- ✓Remove Flodesk branding
- ✓Unlimited checkouts
Loops Plans
Free tier available
Free
FreeBest for: Ideal for individuals or small teams exploring basic email marketing
- ✓All features included
- ✓Event-based email triggers
- ✓Notion-like editor
- ✓API-first architecture
- ✓Transactional and marketing combined
Starter
$49/moBest for: Perfect for small businesses beginning their email marketing journey
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Event-based email triggers
Growth
$99/moBest for: Suited for growing businesses needing more advanced features and higher sending volumes
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Event-based email triggers
Pro
$199/moBest for: Designed for established businesses requiring comprehensive email marketing capabilities
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Event-based email triggers
Enterprise
Contact SalesBest for: large organizations with unique and complex email marketing requirements
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Dedicated IP
Capability Breakdown
6 differences found across 18 standardized features
- •Email Campaigns
- •Beautiful Templates
- •Workflows
- •Forms & Pop-ups
- •Landing Pages
- •Checkout Pages
- •Digital Products
- •Segmentation
- •Analytics
- •A/B Testing
- •Link Actions
- •Custom Fonts
- •Integrations
- •Mobile Optimized
- •Flat-rate Pricing
- •Marketing Emails
- •Transactional Emails
- •Loops Sequences
- •Drag-and-Drop Editor
- •Segmentation
- •Events & Attributes
- •Analytics
- •Custom Domain
- •API
- •Integrations
- •Templates
- •In-app Messages
- •A/B Testing
- •Webhooks
- •User Syncing
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Visually stunning, design-forward email templates
- +Unlimited subscribers and sends on all paid plans
- +Built-in checkout and sales pages for direct monetization
- +Intuitive visual workflow builder for automations
- +Flat-rate pricing model avoids subscriber-based cost increases
- −Limited A/B testing capabilities (subject lines only)
- −Fewer advanced segmentation and tagging options than competitors
- −No native integrations with major e-commerce platforms like Shopify
- −Basic analytics; lacks deep reporting on deliverability or heatmaps
- −Slower interface performance reported by some users
- +Unified platform for marketing, transactional, and product emails
- +Audience segmentation based on real-time product events
- +Built-in visual editor for React-based email templates (LoopsUI)
- +Native integrations with popular SaaS tools like Stripe and Segment
- +Generous free plan includes API access and 2,000 contacts
- −Lacks advanced A/B testing features beyond subject lines
- −No built-in landing page or form builder functionality
- −Limited native integrations compared to larger, established platforms
- −Analytics dashboard is less comprehensive than enterprise-level tools
- −No dedicated mobile app for campaign management on the go
At a Glance
Recent Price History
Flodesk removed the "Checkout" plan
Plan removed · May 30, 2026
Flodesk removed the "Email" plan
Plan removed · May 30, 2026
Flodesk lowered "Everything" from $64/mo to $54/mo (-16%)
Price change · May 30, 2026
Flodesk added a new "Pro" plan at $28/mo
Plan added · May 30, 2026
Flodesk added a new "Lite" plan at $25/mo
Plan added · May 30, 2026
Loops lowered "Pro" from $599/mo to $199/mo (-67%)
Price change · May 30, 2026
Loops lowered "Growth" from $149/mo to $99/mo (-34%)
Price change · May 30, 2026
Loops added a new "Enterprise" plan
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Flodesk
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4/5 · 255 reviews
- 4.Capterra·Capterra verified reviews · 4.2/5
- 5.TrustRadius·TrustRadius verified reviews
Sources & Data Trail · Loops
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.8/5 · 41 reviews
- 4.Capterra·Capterra verified reviews · 4.8/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews