Close vs Folk
Close and Folk are both CRM tools. Close starts at $19/mo, Folk at $30/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Close vs Folk
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Close's Predictive Dialer skips dead numbers and queues the next live prospect automatically, so reps handle 30-40% more conversations per shift without burnout.
Tags & Lists split contacts by revenue tier or partnership stage, then targeted Email Sequences reach each segment - no dedicated marketer needed to manage the lists or cadences.
Built-in calling lets reps dial directly from a lead in Close without switching to a separate phone system - discovery calls happen in minutes, not days of scheduling back-and-forth.
Contact Management keeps all emails, calls, and notes under one record, with Custom Fields for budget and next steps so AE handoffs from SDR never lose deal context.
Power Dialer runs simultaneous outbound calls and routes the first live answer to the rep - no third-party dialers or carrier integrations required to handle the infrastructure.
Chrome Extension adds job title, company, and social profile data to any Gmail contact in one click, cutting per-prospect research from 8 minutes to under 2 without switching tabs.
Email Sequences personalize outreach by Tags & Lists - industry, function, or tier - with open rates and replies tracked per sequence, so messaging iterates fast without marketing ops.
Pricing Comparison & PlansHigh· Verified May 30, 2026
Close Plans
Paid plans only
Solo
$19/user/moBest for: This plan is ideal for individual users or very small teams needing basic CRM functionality to manage leads and sales processes efficiently
- ✓Built-in calling
- ✓Email sync
- ✓Pipeline view
- ✓Unlimited contacts & leads
- ✓Multiple pipelines
Essentials
$49/user/moBest for: Suited for growing teams, Essentials provides more advanced features like custom reporting and integrations, enhancing collaboration and data analysis
- ✓Everything in Solo
- ✓Unlimited users
- ✓Email sequences
- ✓Call routing
- ✓Custom fields
Growth
$109/user/moBest for: The Growth plan targets established sales teams requiring sophisticated automation, advanced lead management, and in depth analytics
- ✓Everything in Essentials
- ✓Chloe (AI sales agent)
- ✓Automated workflows
- ✓Power Dialer
- ✓Predictive Dialer
Scale
$149/user/moBest for: Designed for large organizations or those with complex sales needs, Scale offers premium features including enterprise level security, dedicated support, and extensive customization
- ✓Everything in Growth
- ✓Advanced permissions
- ✓Custom roles
- ✓Dedicated account manager
- ✓Priority support
Folk Plans
Free tier available
Standard
$30/user/moBest for: This plan is ideal for small teams needing core CRM features
- ✓Unlimited contacts
- ✓Pipeline management
- ✓Email campaigns
- ✓AI Assistants
- ✓LinkedIn extension
Premium
$60/user/moBest for: Recommended for growing teams requiring advanced features and integrations
- ✓All Standard features
- ✓Custom objects & Deals
- ✓Email sequences
- ✓Advanced roles & permissions
- ✓Dashboards
Custom
$100/user/moBest for: Best suited for large enterprises with complex needs and specific requirements
- ✓All Standard & Premium features
- ✓Custom billing
- ✓Dedicated support on custom integrations
- ✓Dedicated point of contact
Capability Breakdown
5 differences found across 18 standardized features
- •Built-in Calling
- •Email Sequences
- •SMS
- •Pipeline Management
- •Power Dialer
- •Predictive Dialer
- •Custom Fields
- •Reporting
- •Workflows
- •Integrations
- •API
- •Call Recording
- •Lead Management
- •Smart Views
- •Mobile App
- •Contact Management
- •Pipeline View
- •Email Sequences
- •Chrome Extension
- •Enrichment
- •Tags & Lists
- •Custom Fields
- •Shared Contacts
- •Mail Merge
- •Reporting
- •Integrations
- •Import/Export
- •Team Collaboration
- •Activity Timeline
- •Templates
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
At a Glance
Recent Price History
Folk removed the "Free" plan
Plan removed · May 30, 2026
Folk raised "Premium" from $48/mo to $60/mo (+25%)
Price change · May 30, 2026
Folk raised "Standard" from $24/mo to $30/mo (+25%)
Price change · May 30, 2026
Folk updated "Custom" from Custom to $100/mo
Price change · May 30, 2026
Close added a new "Solo" plan at $19/user/mo
Plan added · May 28, 2026
Close removed the "Professional" plan
Plan removed · May 28, 2026
Close added a new "Growth" plan at $109/user/mo
Plan added · May 28, 2026
Close added a new "Essentials" plan at $49/user/mo
Plan added · May 28, 2026
Close removed the "Enterprise" plan
Plan removed · May 28, 2026
Folk added a new "Free" plan at $0/mo
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Close
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 2,032 reviews
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Sources & Data Trail · Folk
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 327 reviews
- 4.Capterra·Capterra verified reviews · 4.6/5