Attio vs Capsule CRM
- ✦ Relationship Intelligence
- ✦ Custom Objects
- ✦ Advanced Lists
- ✦ Contact Management
- ✦ Sales Pipeline
- ✦ Task Management
Attio and Capsule CRM are both CRM tools. Attio starts at $36/mo, Capsule CRM at $21/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Attio vs Capsule CRM
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Relationship Intelligence maps buyer networks and surfaces hidden stakeholders, so follow-ups reach deal champions instead of gatekeepers - cutting deal cycle time by weeks on.
Advanced Lists filter accounts by real-time signals - email opens, missing calendar accepts, stage changes - so warm outreach targets are ready for action each morning without running.
Automations gate each pipeline stage on required actions - confirmed next meeting, signed agreement - so deals with missing data never reach close and inherited stale deals become.
Capsule's Tags group leads by source, budget, and vertical so account managers pull reports on the fastest-converting segments without manual sorting or maintaining separate.
Custom Fields store contract terms, user thresholds, and compliance certs directly on contact records, so teams qualify deals inside the CRM without a parallel spreadsheet running.
Pricing Comparison & PlansHigh· Verified Jun 2, 2026
Attio Plans
Free tier available
Free
FreeBest for: Solid for solo founders and tiny teams: 3 seats, contact enrichment, automations, API access, and AI agents
- ✓Up to 3 users
- ✓Real-time contact syncing
- ✓Automatic data enrichment
- ✓Limited custom objects
- ✓Basic email sync
Plus
$36/user/moBest for: At $29/user/mo (annual) you get unlimited seats, private lists, enhanced email (1K/mo), funnel reports, and auto-summaries
- ✓Unlimited users
- ✓Private lists
- ✓Enhanced email sending
- ✓More flexible custom objects
- ✓Basic workflows
Pro
$86/user/moBest for: The serious tier: Call Intelligence, sequences, custom objects, and unlimited emails
- ✓Everything in Plus
- ✓Call intelligence
- ✓Sequences
- ✓Advanced permissions
- ✓Priority support
Enterprise
Contact SalesBest for: For teams needing SSO, SCIM, audit logs, unlimited objects/teams
- ✓Unlimited custom objects
- ✓SSO
- ✓Dedicated support
- ✓Advanced security features
- ✓HIPAA support
Capsule CRM Plans
Free tier available
Free
FreeBest for: Ideal for individuals or very small teams needing basic CRM functionality to get started without cost.
- ✓250 contacts
- ✓Activity logging
- ✓Tags
- ✓Contact history
- ✓Customer milestones
Starter
$21/user/moBest for: small businesses or startups requiring essential CRM features like contact management and sales pipeline tracking.
- ✓Core CRM tools
- ✓Contact management
- ✓Deal tracking
- ✓Sales reporting
- ✓Custom fields
Growth
$42/user/moBest for: Suited for growing teams needing advanced features such as sales reporting, custom activity types, and integrations.
- ✓Workflow automation
- ✓Custom activity types
- ✓50 email templates
- ✓Team insights
- ✓Activity reporting
Advanced
$64/user/moBest for: Recommended for established businesses seeking robust CRM capabilities including advanced permissions, team management, and priority support.
- ✓Advanced reporting
- ✓Enhanced analytics
- ✓Customizable workflows
- ✓Increased storage
- ✓More pipelines
Ultimate
$85/user/moBest for: Designed for large enterprises requiring comprehensive CRM with features like audit trails, advanced security, and dedicated account management.
- ✓Premium add-ons
- ✓Advanced sales reporting
- ✓Business enrichment
- ✓Dedicated support
- ✓Onboarding help
Capability Breakdown
3 differences found across 18 standardized features
- •Relationship Intelligence
- •Custom Objects
- •Advanced Lists
- •Pipeline Management
- •Email Integration
- •Calendar Sync
- •Automations
- •Reporting
- •Enrichment
- •Real-time Collaboration
- •API
- •Integrations
- •Notes
- •Tasks
- •Mobile Access
- •Contact data enrichment
- •Real-time contact syncing
- •Call Intelligence
- •Sequences
- •AI agents
- •Ask Attio AI
- •MCP server support
- •Funnel reports
- •Workflow automation
- •Email and calendar sync
- •Connection strength analytics
- •Company enrichment
- •Private lists
- •Advanced permissions
- •SCIM provisioning
- •SSO/SAML
- •Contact Management
- •Sales Pipeline
- •Task Management
- •Calendar
- •Email Integration
- •Custom Fields
- •Tags
- •Reporting
- •Workflow Automation
- •Mobile App
- •API
- •Integrations
- •Import/Export
- •Activity History
- •Track Milestones
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Spreadsheet-like UI is intuitive and highly customizable
- +Automatically enriches contacts with social and company data
- +Real-time data syncs from email, calendar, and LinkedIn
- +Build custom objects and relationships without code
- +Powerful list-building with complex, multi-layered filters
- −Mobile app has limited functionality compared to the desktop version
- −Steep learning curve for advanced data modeling and automations
- −Reporting and dashboarding features are less mature than competitors
- −Limited native integrations outside of Zapier and the core GSuite/O365 suite
- −No built-in email marketing or outbound sequencing tools
- +Clean, intuitive interface requires minimal user training
- +Excellent native integrations with Google Workspace & Xero
- +Customizable sales milestones for tailored pipeline tracking
- +Strong mobile app for managing contacts and tasks on the go
- −Limited marketing automation features beyond basic email
- −Reporting and analytics are less advanced than competitors
- −No built-in lead scoring or advanced lead routing rules
- −Customization options for fields and layouts are basic
- −Higher-tier plans can be pricey for the features offered
At a Glance
Recent Price History
Attio raised "Pro" from $69/mo to $86/mo (+25%)
Price change · Jun 2, 2026
Attio raised "Plus" from $29/mo to $36/mo (+24%)
Price change · Jun 2, 2026
Capsule CRM raised "Ultimate" from $75/mo to $85/mo (+13%)
Price change · May 28, 2026
Capsule CRM raised "Growth" from $38/mo to $42/mo (+11%)
Price change · May 28, 2026
Capsule CRM raised "Advanced" from $60/mo to $64/mo (+7%)
Price change · May 28, 2026
Frequently Asked Questions
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