Loading...
★★★★★ 4.6 CE
Okta Pricing: Plans & Features 2026
From a free entry tier to $23/user/month for B2C Essentials, Okta offers scalable IAM plans with a free option for customer identity.
Okta plans and pricing
High· Verified July 2, 2026
free trial·No credit card required
Professional
Contact SalesBest for: Advanced solutions + endpoint + identity threats
- ✓Advanced governance
- ✓Deeper integrations
- ✓Custom workflows
- ✓Dedicated support
View on vendor site
MOST POPULAREnterprise
Contact SalesBest for: End-to-end + API security + on-prem
- ✓Scalable identity platform
- ✓Advanced security policies
- ✓Compliance features
- ✓Premium support
- ✓Customizable solutions
View on vendor site
Universal Directory
$1/user/mobilled annually$12/yr
- ✓Basic user store
- ✓Reporting
- ✓IP range and per app policies
- ✓Support for third-party second factor authentication
View on vendor site
Single Sign-On
$2/user/mobilled annually$24/yr
- ✓Secure access to applications
- ✓Centralized user authentication
- ✓Password management
- ✓Basic reporting
View on vendor site
MFA
$3/user/mobilled annually$36/yr
- ✓Add a second level of security
- ✓Comprehensive set of strong authentication factors
- ✓Okta Verify Push, SMS, and biometrics
- ✓Support for third-party second factor authentication
View on vendor site
Lifecycle Management
$4/user/mobilled annually$48/yr
- ✓Automate user provisioning
- ✓Automate deprovisioning
- ✓Data synchronization to downstream applications
View on vendor site
Okta pricing: the quick answer
Okta prices its Workforce Identity line at $1-$17 per user/mo as of July 2, 2026, across a mix of add-on modules and bundled tiers, with no free plan but a free trial. The modular add-ons are Universal Directory at $1/user/mo, Single Sign-On $2, MFA $3, and Lifecycle Management $4 (which needs Universal Directory). Bundled tiers run Starter at $6/user/mo, Core Essentials $14, and Essentials $17. Professional and Enterprise, plus the separate Customer Identity platform starting at $3,000/mo billed annually, need a custom quote. Stack enough modules and a bundle usually wins.
Use the interactive Okta pricing calculator to estimate your exact monthly cost at your team size, with annual-billing savings and the hidden costs counted in.
Free tier
Yes
Billing model
modular
Annual discount
Not offered
Okta is free to start, against a $6/mo median across 8 identity & access management tools we track.
Pricing Expert Take
Independent analysis · Okta
Verified Pricing Data
Value Analysis
Okta's entry-level Workforce Identity (SSO) plan sits at $2/user/mo, which looks highly competitive against the category median of $9/mo. However, this basic tier only covers single sign-on and standard multi-factor authentication. To access advanced features like identity governance, privileged access management, or adaptive MFA, buyers must negotiate custom Enterprise pricing. For customer-facing needs, the Customer Identity (B2C Essentials) plan starts at $23/mo for up to 500 monthly active users, while a generous Free plan supports up to 7,500 active users.
Hidden Costs
- A strict $1,500/yr minimum annual contract commitment locks out very small startups.
- Okta Workflows and other advanced automation tools require expensive add-ons that scale with total company headcount.
- Upgrading to adaptive multi-factor authentication and identity governance requires moving to custom-priced Enterprise tiers.
- High-volume API rate limits are gated behind the custom Enterprise plan, potentially forcing early upgrades for scaling apps.
Red Flags
Users frequently complain about Okta's complex, ala carte SKU pricing that quickly inflates the total cost of ownership beyond the advertised $2/user/mo base rate. The platform's pricing structure scales aggressively with headcount, forcing companies to pay for expensive add-ons for users who rarely interact with those specific features.
"The pricing of Okta Workflows is ludicrous. Add-ons... scale in price with headcount"
"Okta's online pricing looks expensive, but they are willing to negotiate"
"the **$1,500/yr** annual commitment is just too much"
Based on analysis of recent Reddit and G2 discussions.
Green Wins
The Workforce Identity (SSO) plan at $2/user/mo offers industry-leading 7,000+ app integrations.
- Industry-leading 7,000+ app integrations
- Robust adaptive MFA and threat intelligence
- Strong CIAM and workforce identity in one platform
User Voices
"Okta's online pricing looks expensive, but they are willing to negotiate"
Reddit (negative)
"the $1,500/yr annual commitment is just too much"
Reddit (negative)
"It shows you exactly what you're going to get for each SKU"
Reddit (positive)
Verdict
The Customer Identity Free plan is an excellent starting point for customer-facing apps, while the Workforce Identity plan suits mid-sized businesses needing basic SSO. However, rapidly growing teams should compare these rates with Microsoft Entra ID to see if bundled enterprise licensing offers better long-term value.
ComparEdge EditorialUpdated: July 2, 2026
What Okta really costs
Beyond the subscription: what to budget for
List price covers the subscription. Total cost of ownership for Okta typically includes additional line items that don't appear on the pricing page.
Implementation
Setup, data migration, initial configuration
Training
Onboarding, certification, admin enablement
Premium Support
SLA upgrades, dedicated CSM, 24/7 access
Required Add-ons
Features gated behind higher tiers or paid extras
Integrations
Third-party connectors, API usage, custom builds
Annual True-Up
Seat overages, usage spikes, contract reconciliation
Okta price history
Expert verified·Updated July 2, 2026
Price & Data Intelligence SyncLast verified: July 2, 2026 · CE-IAM-2026W23-F5CB58 · ✓ Pricing updated Jun 2, 2026
Up to date
Cheaper Identity & Access Management tools
Frequently asked questions
How does Okta pricing compare?
See how Okta's 10 pricing plans stack up against similar Identity & Access Management tools.
Research Reports
Sources & Data Trail · Okta
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified user reviews · 4.5/5 · 1,226 reviews
- 4.Capterra·Capterra verified user reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews