What's included in the Free plan compared to the Creator plan?

The Free plan offers 1 video credit per month and access to Basic avatars. The Creator plan, priced at $29/month, significantly expands your capabilities with 15 video credits per month and removes the HeyGen watermark from your videos, providing a substantial upgrade for consistent video creation.

When should I consider upgrading from the Creator plan to the Pro plan?

You should upgrade to the Pro plan ($99/month) from the Creator plan ($29/month) when your monthly video credit needs exceed 15, or you require advanced features like Instant Avatar creation. The Pro plan offers 30 video credits per month, ideal for higher volume production and professional use cases.

Is there a benefit to choosing annual billing over monthly billing?

Opting for annual billing typically provides a significant cost saving compared to paying month-to-month. While specific annual discount rates vary, committing to a yearly subscription makes HeyGen more economical for users planning long-term use of the platform, ensuring continuous access at a lower effective rate.

How does HeyGen's pricing scale for growing teams?

HeyGen's current plans are designed for individual users with credit-based consumption. For growing teams requiring multiple users or a shared pool of credits beyond what a single Pro plan offers, we recommend contacting our sales team. They can discuss custom solutions tailored to your team's specific needs and usage volume.

Does HeyGen offer special discounts for startups, nonprofits, or students?

We understand the unique needs of startups, nonprofits, and students. While we don't currently advertise specific public discount programs for these groups, we encourage you to reach out to our sales team directly. They can discuss your specific requirements and explore potential tailored solutions for your organization or educational needs.

What are the hidden costs of HeyGen beyond the subscription price?

Beyond the HeyGen subscription, organizations typically budget for implementation and data migration, user training and onboarding, premium support tier upgrades, required add-on features, third-party integrations, and annual true-up costs from seat overages. These costs can add 20-80% to the base subscription price depending on team size and deployment complexity.

Does HeyGen charge for implementation or setup?

HeyGen may charge for professional services, data migration, and initial configuration, particularly for enterprise deployments. These costs are typically not listed on the public pricing page and are negotiated separately. Request a total cost of ownership estimate before signing.

Is HeyGen pricing stable or does it change frequently?

HeyGen pricing has been stable over the last 90 days based on our monitoring. We verify pricing on a rolling 30-day cadence and log all changes in our public changelog.

Home›AI Video Tools›HeyGen›Pricing

HeyGen Pricing Plans and Tiers 2026

AI video platform for creating studio-quality avatar videos with voice cloning and one-click translation.

AI Video ToolsFreemiumPrice verified May 21, 2026From $29/moFree plan ✓

·4 plans·★★★★★4.8/5 G2

Full Review →

Alternatives to HeyGen →Compare with others →

Plans Analysis Worth It?True Cost Price History Alternatives FAQ Sources

All Plans & Pricing

High confidence· Verified May 21, 2026

Free

Best for: You get 1 video credit/mo, Basic avatars, Watermarked output

✓1 free video credit per month
✓Access to 120+ public avatars
✓Access to 300+ voices
✓1-minute maximum video duration
✓Watermarked video exports

Get Started Free →

Creator

$29/mo

Best for: $29/mo gets you 15 credits/mo, No watermark, Voice cloning

✓15 video credits per month
✓5-minute maximum video duration
✓3 Instant Avatars
✓Premium voices access
✓Auto-generated captions
✓No watermark on exports

Start Plan →

Team

$149/mo

Best for: professional teams

✓30 video credits per month
✓3 user seats included
✓20-minute maximum video duration
✓4K resolution video exports
✓Brand kit customization
✓Collaborative team workspace

Start Plan →

Enterprise

Custom

Best for: large enterprises

✓Custom video credit limits
✓Unlimited user seats
✓Studio-quality custom avatars
✓Enterprise-grade security and SSO
✓Dedicated account manager
✓API access

Contact Sales →

Pricing Analysis

Overview

HeyGen - AI video platform with avatar creation, voice cloning, and real-time video translation for global content. The free tier gets you 1 video credit/mo, Basic avatars, Watermarked output - a real plan, not a 14-day trial. Upgrading to Creator ($29/mo) unlocks 15 credits/mo and No watermark. The $29/mo entry price is 81% above the category average ($16/mo). If budget is the priority, vidIQ AI ($7/mo) or Pika ($8/mo) cost less - but check what you lose. The gap between Creator ($29) and Pro ($99) is significant - the 3x multiplier only makes sense if you need 30 credits/mo.

Cost Per User

Creator$29/mo

Flat rate: cost doesn't scale with team size

Team$149/mo

Flat rate: cost doesn't scale with team size

Which Plan Is Right for You?

FreeFREE

You get 1 video credit/mo, Basic avatars, Watermarked output. What's locked behind the paywall: 15 credits/mo, no watermark, voice cloning. If those matter, Creator at $29/mo is the next step. Good enough for solo use and evaluation.

Creator$29/mo

$29/mo gets you 15 credits/mo, No watermark, Voice cloning. The sweet spot for professionals who've maxed out the free plan and need 15 credits/mo, No watermark.

Pro$99/mo

$99/mo gets you 30 credits/mo, Instant avatar, API access. 241% more than Creator - justified only if you need the extras. At this price point, also evaluate Synthesia.

vs. Category Average

HeyGen$29/mo

Category avg$15/mo

93% above the ai video tools average

Our Verdict

HeyGen scores 4.8/5 and offers a free plan - that's a rare combination. The free tier with 1 video credit/mo and Basic avatars is more than enough to validate whether it fits your workflow. Start free. Move to Creator ($29/mo) when 15 credits/mo becomes a need, not a want.

Is HeyGen Worth the Price?

Strengths

5 points

1Real-time video translation with accurate lip-syncing
2Custom avatar creation from a single photo or video
3Extensive library of 300+ voices in 40+ languages
4API access for programmatic video generation at scale
5Generous free plan with 1 minute of credit and one instant avatar

Considerations

5 points

1Free and Creator plans include a prominent HeyGen watermark
2Custom voice cloning requires a paid plan and can take time
3Avatar movements can feel robotic or limited in expression
4Credit-based system can be confusing and costly for heavy users
5Video processing times can be slow during peak usage periods

Ideal For

Marketing & L&D teams localizing video

Which plan fits you

Free — You get 1 video credit/mo, Basic avatars, Watermarked output.

Creator — $29/mo gets you 15 credits/mo, No watermark, Voice cloning.

Pro — $99/mo gets you 30 credits/mo, Instant avatar, API access.

Pricing Takeaway

★ 4.8/5

93% above category avgCategory avg: $15/mo

Beyond the subscription: what to budget for

List price covers the subscription. Total cost of ownership for HeyGen typically includes additional line items that don't appear on the pricing page.

Implementation

Setup, data migration, initial configuration

Training

Onboarding, certification, admin enablement

Premium Support

SLA upgrades, dedicated CSM, 24/7 access

Required Add-ons

Features gated behind higher tiers or paid extras

Integrations

Third-party connectors, API usage, custom builds

Annual True-Up

Seat overages, usage spikes, contract reconciliation