HeyGen Pricing: Plans & Cost Calculator 2026
Creator at $29/mo is the go-to choice, sitting between the basic free tier and the $149/mo Business plan across 4 total tiers.
HeyGen plans and pricing
Billing surface
Pick a plan, set your seat count and switch billing to see the running total. The full breakdown lives in the calculator below.
Free
Creators & marketers testing AI tools
Creator
Solo creators
Pro
Advanced individuals at scale
Business
Teams and businesses
Enterprise
Custom needs
HeyGen API Pay-As-You-Go
HeyGen API Enterprise
Custom needs
HeyGen pricing: the quick answer
HeyGen runs from free to $149 per month across seven plans: five subscription tiers plus two API options. The subscription tiers are Free (3 videos/mo), Creator at $29/mo ($24 billed annually), Pro at $49/mo ($40.67 annually), Business at $149/user/mo ($119 annually), and Enterprise on custom pricing. Each subscription plan is really a credit wallet: Creator holds 600 credits, Pro 1,000, Business 1,500, and running dry mid-month means buying top-ups. Extra Business seats and the API both bill separately.
- FreeFree
- Creator$29/user/mo
- Pro$49/user/mo
- Business$149/user/mo
- EnterpriseCustom
- HeyGen API Pay-As-You-GoCustom
- HeyGen API EnterpriseCustom
At $29/mo to start, HeyGen sits 53% above the $19/mo median across 13 ai video tools tools we track.
HeyGen cost calculator
HeyGen Hidden Costs & Pitfalls
The plan price buys a fixed monthly credit wallet, not unlimited video. Run past your credits, add seats, or hit the API, and the bill grows beyond the sticker.
HeyGen pricing, read against its live plans and category
Positioning
HeyGen's entry-level Creator plan starts at $29/mo, against a category median of $19/mo/mo. While the Creator plan unlocks watermark removal and one custom avatar, heavy users will quickly outgrow its 200 premium credits, forcing a jump to the Pro plan at $49/mo or the Business plan at $149/mo. For high-volume creators requiring daily long-form content, the pricing scales aggressively, with a 12-minute daily video volume pushing costs to $370/mo. The tool offers premium avatar quality, but the steep price jumps make it a luxury option for independent creators.
Cost drivers
- 1Credit limitations on the Creator ($29/mo) and Pro ($49/mo) plans require purchasing additional premium credit packs once monthly limits are reached.
- 2High-volume API usage requires moving to the expensive API Scale plan, which starts around $330/mo.
Watch-outs
Users report severe billing friction, including unexpected charges, unresponsiveness from support after billing issues, and credit allocation errors. The platform's billing system has left multiple customers feeling misled regarding how credits are consumed and renewed.
Strengths
The Creator plan at $29/mo offers real-time video translation with accurate lip-syncing.
- Real-time video translation with accurate lip-syncing
- Custom avatar creation from a single photo or video
- Extensive library of 300+ voices in 40+ languages
What users say
“HeyGen Avatar V works out to $370/mo at this volume. Not viable.”
“highly recommended if you don”
Editor’s take
Solopreneurs and casual creators should stick to the Creator plan at $29/mo to test the waters, while teams needing collaboration and cloned voices must budget for the Business plan at $149/mo. If you need a more budget-friendly avatar platform with structured plans, consider Synthesia starting at $19/mo.
Oleh KemFounder & Lead AnalystHeyGen price history
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Frequently asked questions
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Pricing Page | Source of verified tiers | July 8, 2026 |
| Official Website | Official vendor website | — |
| G2 | G2 verified user reviews · 4.8/5 · 1,574 reviews | — |
| Capterra | Capterra verified user reviews · 4.7/5 | — |
| TrustRadius | TrustRadius verified reviews | — |
Every fact on this HeyGen pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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