Webflow vs Wix
- ✦ Visual Editor
- ✦ CMS
- ✦ Interactions & Animations
- ✦ Drag-and-Drop Editor
- ✦ AI Website Builder
- ✦ 800+ Templates
Webflow and Wix are both Website Builders tools. Webflow starts at $15/mo, Wix at $24/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Webflow vs Wix
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Interactions & Animations build real-time product configurators with instant visual feedback, with one agency cutting configuration abandonment by 34%.
CMS collections store case data once while the Visual Editor generates unique landing page layouts per client, cutting production time from 3 weeks to 4 days.
CMS role gating and conditional visibility in the Visual Editor handle member access control without code, routing signups to personalized dashboards via Forms.
Multi-step Forms branch on user answers to pre-qualify leads before CRM entry, with webhooks pushing data to automation platform or Make for immediate follow-up.
Wix Bookings lets clients self-schedule appointments on your site, sends automated reminders, and syncs across devices - cutting no-shows by an average of 35%.
800+ Templates and E-Commerce spin up limited-time storefronts pre-optimized for mobile checkout, with seasonal shops going live within 48 hours of starting.
SEO Tools create location pages with unique meta tags and schema markup per service area, helping local providers double qualified leads within 60 days.
Pricing Comparison & PlansHigh· Verified Jun 2, 2026
Webflow Plans
Free tier available
Starter
FreeBest for: You get 2 pages, Webflow.io domain, Basic hosting
- ✓1 seat
- ✓Access to 2 free starter sites
- ✓Manage workspace
Free Seat
Free- ✓Review and comment on work
- ✓No edit access
- ✓Up to 100 seats
Limited Seat
$15/user/mo- ✓Edit content
- ✓Build pages with components
- ✓Billed annually
Core
$19/user/mo- ✓Up to 3 team members
- ✓10 commenters
- ✓Small in-house teams
- ✓Billed annually
Agency
$35/user/mo- ✓Unlimited unhosted projects
- ✓Advanced staging permissions
- ✓High volumes of client work
- ✓Billed annually
Full Seat
$39/user/mo- ✓Design full sites
- ✓Manage admin settings
- ✓Billed annually
Growth
$49/user/mo- ✓Up to 9 team members
- ✓Unlimited staging sites
- ✓Enhanced team collaboration
- ✓Billed annually
Team
$2500/mo- ✓10 seats included
- ✓100 CMS Collections
- ✓Localization
- ✓AEO agents
- ✓Publishing workflows
Enterprise Workspace
Contact Sales- ✓Custom billing terms
- ✓Enhanced security & compliance
- ✓Priority support
- ✓Foundational governance
Wix Plans
Free tier available
Free
FreeBest for: You get Wix branding, 500MB storage
- ✓Basic website builder
- ✓Access to templates
- ✓Ad-supported website
- ✓Wix subdomain
- ✓Limited bandwidth
Light
$24/moBest for: Custom domain, 2GB storage
- ✓Connect custom domain
- ✓Remove Wix ads
- ✓2GB storage
- ✓24/7 customer support
- ✓Free domain for 1 year (with annual plan)
Core
$36/moBest for: 50GB storage, Accept payments
- ✓Accept online payments
- ✓Online booking tools
- ✓Basic analytics
- ✓50GB storage
- ✓Five site collaborators
Business
$46/moBest for: 100GB storage, Subscriptions
- ✓Automated sales tax (up to 500 transactions/month)
- ✓Advanced shipping rules
- ✓Subscription analytics and reporting
- ✓100GB storage
- ✓Ten site collaborators
Business Elite
$172/moBest for: Unlimited storage, Priority support
- ✓Unlimited storage
- ✓Priority customer support
- ✓Loyalty programs
- ✓Unlimited dropshipping products
- ✓Advanced developer tools
Enterprise
Contact Sales- ✓Custom integrations
- ✓Dedicated account manager
- ✓Advanced security features
- ✓Tailored solutions for large corporations
- ✓Scalable infrastructure
Capability Breakdown
5 differences found across 18 standardized features
- •Visual Editor
- •CMS
- •Interactions & Animations
- •Responsive Design
- •Custom Code
- •E-Commerce
- •Forms
- •SEO Tools
- •Hosting
- •SSL
- •Memberships
- •Logic
- •Localization
- •API
- •Figma-to-Webflow
- •Color Palette Manager
- •Font Style Editor
- •Advanced Routing System
- •Dynamic Content Loader
- •Website Performance Analyzer
- •Image Optimization Tool
- •Collaborative Design Workspace
- •User Role Manager
- •Custom Widget Builder
- •Interactive Prototype Tester
- •Website Backup System
- •Automated Deployment Options
- •Design System Manager
- •Content Migration Tool
- •Webhook Integration Manager
- •Accessibility Audit Tool
- •Password Protected Pages
- •Website Security Scanner
- •Drag-and-Drop Editor
- •AI Website Builder
- •800+ Templates
- •E-Commerce
- •Bookings
- •Blog
- •SEO Tools
- •Custom Domain
- •SSL
- •Analytics
- •Mobile Optimization
- •App Market
- •Velo (Dev Platform)
- •Marketing Tools
- •Automations
- •Payment Gateway Integration
- •Social Media Integration
- •Website Backup
- •Custom Fonts
- •Image Editor
- •Video Backgrounds
- •Parallax Scrolling
- •Responsive Design
- •Font Library
- •Color Palette
- •Website Lock
- •Member Login
- •Password Protection
- •Online Store
- •Digital Downloads
- •Inventory Management
- •Shipping Integration
- •Tax Calculator
- •Coupon System
- •Abandoned Cart
- •Email Marketing
- •Contact Forms
- •Google Maps Integration
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Build with clean, semantic HTML/CSS visually without coding
- +Total design control over breakpoints for true responsiveness
- +Integrated CMS for dynamic, data-driven content creation
- +Powerful interactions and animations engine built-in
- +Code export allows for hosting-agnostic development
- −Steep learning curve for non-technical users or traditional designers
- −No native plugin ecosystem like WordPress; relies on integrations
- −Site plan pricing is per-project, which can become costly
- −Strict CMS item limits on lower-tier plans (2k on CMS plan)
- −Lacks native multi-language support; requires third-party tools
- +Velo IDE for advanced custom code and serverless functions
- +Extensive App Market with 500+ third-party integrations
- +Industry-specific templates for niches like events & restaurants
- +Wix ADI provides AI-driven site creation in minutes
- +Integrated Ascend business tools for marketing and CRM
- −Templates are not interchangeable; you can't switch after going live
- −Slower page load speeds compared to code-first frameworks
- −No ability to export site code for hosting elsewhere
- −Storage is limited on lower-tier plans, requiring upgrades
- −The unstructured editor can lead to mobile display issues
At a Glance
Recent Price History
Webflow removed the "Enterprise" plan
Plan removed · Jun 2, 2026
Webflow removed the "Business" plan
Plan removed · Jun 2, 2026
Webflow removed the "CMS" plan
Plan removed · Jun 2, 2026
Webflow removed the "Basic" plan
Plan removed · Jun 2, 2026
Webflow added a new "Enterprise Workspace" plan (Custom pricing)
Plan added · Jun 2, 2026
Wix raised "Business" from $36/mo to $46/mo (+28%)
Price change · May 28, 2026
Wix raised "Core" from $29/mo to $36/mo (+24%)
Price change · May 28, 2026
Wix raised "Business Elite" from $159/mo to $172/mo (+8%)
Price change · May 28, 2026
Wix raised "Light" from $17/mo to $24/mo (+41%)
Price change · May 28, 2026
Wix added a new "Enterprise" plan
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Webflow
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-02)
- 2.Official Website·Official vendor website
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Sources & Data Trail · Wix
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.2/5 · 1,847 reviews
- 4.Capterra·Capterra verified reviews · 4.4/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.StackShare·StackShare developer community