Updated March 2026 · Independent Analysis
ShopifyvsWix
Wix starts at $17/mo, 56% cheaper than Shopify's $39/mo. Shopify is rated higher at 4.4/5 vs Wix's 4.2/5.
Shopifyvs Wix
★ 4.4/5+0.2 vs Wix
Only in Shopify
- ✦ POS System
- ✦ Payment Processing
- ✦ Shipping & Fulfillment
From $39/mo(pricier)4.6M+ stores users · est. 2006
Try Shopify Free →
Wixvs Shopify
★ 4.2/5-0.2 vs Shopify
Only in Wix
- ✦ Drag-and-Drop Editor
- ✦ AI Website Builder
- ✦ 800+ Templates
✓ Free planFrom $17/mo(cheaper)250M+ users · est. 2006
Try Wix Free →Ratings Breakdown
Shopify
4.4/5 avg
G2 Score4.4/5
Capterra Score4.5/5
G2 Rating4.4/5
Wix
4.2/5 avg
G2 Score4.2/5
Capterra Score4.4/5
G2 Rating4.2/5
Quick Stats
Feature Comparison
Shopify uniquely offers POS System, Payment Processing, Shipping & Fulfillment. Wix uniquely offers Drag-and-Drop Editor, AI Website Builder, 800+ Templates. Both share 5 features including Online Store, Marketing Tools, Analytics.
Feature
Shopify
Wix
Online Store
✓
✓
Marketing Tools
✓
✓
Analytics
✓
✓
Social Media Integration
✓
✓
Email Marketing
✓
✓
POS System
✓
✗
Payment Processing
✓
✗
Shipping & Fulfillment
✓
✗
Product Management
✓
✗
Themes
✓
✗
App Store
✓
✗
SEO
✓
✗
Abandoned Cart Recovery
✓
✗
Multi-channel Selling
✓
✗
Dropshipping
✓
✗
B2B Commerce
✓
✗
API & Headless
✓
✗
Customer Profiles
✓
✗
Order Management
✓
✗
Inventory Tracking
✓
✗
Gift Card Support
✓
✗
Discount Codes
✓
✗
Loyalty Programs
✓
✗
Blogging Platform
✓
✗
Customer Reviews
✓
✗
Product Variants
✓
✗
Customizable Checkout
✓
✗
Tax Calculations
✓
✗
Currency Converter
✓
✗
Multi Language Support
✓
✗
Geolocation Targeting
✓
✗
Affiliate Marketing
✓
✗
Referral Program
✓
✗
Point of Sale
✓
✗
Barcode Scanning
✓
✗
Employee Management
✓
✗
Customer Segmentation
✓
✗
Abandoned Cart Emails
✓
✗
Product Recommendations
✓
✗
Sales Reporting
✓
✗
Profit Tracking
✓
✗
Invoice Generation
✓
✗
Return Management
✓
✗
Wholesale Pricing
✓
✗
Drag-and-Drop Editor
✗
✓
AI Website Builder
✗
✓
800+ Templates
✗
✓
E-Commerce
✗
✓
Bookings
✗
✓
Blog
✗
✓
SEO Tools
✗
✓
Custom Domain
✗
✓
SSL
✗
✓
Mobile Optimization
✗
✓
App Market
✗
✓
Velo (Dev Platform)
✗
✓
Automations
✗
✓
Payment Gateway Integration
✗
✓
Website Backup
✗
✓
Custom Fonts
✗
✓
Image Editor
✗
✓
Video Backgrounds
✗
✓
Parallax Scrolling
✗
✓
Responsive Design
✗
✓
Font Library
✗
✓
Color Palette
✗
✓
Website Lock
✗
✓
Member Login
✗
✓
Password Protection
✗
✓
Digital Downloads
✗
✓
Inventory Management
✗
✓
Shipping Integration
✗
✓
Tax Calculator
✗
✓
Coupon System
✗
✓
Abandoned Cart
✗
✓
Contact Forms
✗
✓
Google Maps Integration
✗
✓
Total Features
44
38
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Shopify if you need:
- ✓ POS System
- ✓ Payment Processing
- ✓ Shipping & Fulfillment
- ✓ Product Management
- ✓ Themes
Choose Wix if you need:
- ✓ Drag-and-Drop Editor
- ✓ AI Website Builder
- ✓ 800+ Templates
- ✓ E-Commerce
- ✓ Bookings
Pricing Comparison
Wix starts at $17/mo, 56% cheaper than Shopify's $39/mo.
Shopify Plans
Paid plans only
BasicBest Value
$39/mo- • Basic reports
- • 2 staff accounts
Shopify
$105/mo- • Professional reports
- • 5 staff accounts
Advanced
$399/mo- • Custom reports
- • 15 staff accounts
Plus
$2300/mo- • Unlimited staff
- • Checkout customization
Wix Plans
Free tier available
Free
Free- • Wix branding
- • 500MB storage
LightBest Value
$17/mo- • Custom domain
- • 2GB storage
Core
$29/mo- • 50GB storage
- • Accept payments
Business
$36/mo- • 100GB storage
- • Subscriptions
Business Elite
$159/mo- • Unlimited storage
- • Priority support
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