Shopify vs Wix
- ✦ Sell online, in person, and in AI channels
- ✦ AI assistant for commerce (content, insights, store tasks)
- ✦ Built-in payment processing
- ✦ Drag-and-Drop Editor
- ✦ AI Website Builder
- ✦ 800+ Templates
Shopify and Wix are both Website Builders tools. Shopify starts at $5/mo, Wix at $24/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Shopify vs Wix
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Shopify's POS System syncs in-store and online stock in real time. One product catalog covers web, mobile, and physical terminals without manual reconciliation.
Shopify's Payment Processing handles 135+ methods globally with built-in fraud detection - high-risk transactions get flagged without blocking legitimate buyers.
The Shipping & Fulfillment integration generates batch carrier labels and splits orders across warehouses, syncing barcoded packing slips directly to inventory.
Wix Bookings lets clients self-schedule appointments on your site, sends automated reminders, and syncs across devices - cutting no-shows by an average of 35%.
800+ Templates and E-Commerce spin up limited-time storefronts pre-optimized for mobile checkout, with seasonal shops going live within 48 hours of starting.
SEO Tools create location pages with unique meta tags and schema markup per service area, helping local providers double qualified leads within 60 days.
Pricing Comparison & PlansHigh· Verified May 29, 2026
Shopify Plans
Free trial available
Starter
$5/moBest for: Ideal for selling via social media or messaging apps with basic product links
- ✓Sell via social media and messaging apps
- ✓Shareable product links
- ✓Display product catalog on basic storefront
- ✓Sell unlimited products on existing website
- ✓Sell in physical locations via POS hardware
Basic
$39/moBest for: new online businesses needing a full store, blog, and basic reporting
- ✓Fully customizable online store
- ✓Unlimited products
- ✓Blog functionality
- ✓Ecommerce task automation tools
- ✓Shipping discounts up to 77%
Grow
$105/moBest for: Suited for growing businesses requiring more staff accounts and advanced reporting
- ✓All Basic features
- ✓5 staff accounts
- ✓Lower transaction fees
- ✓Shipping discounts up to 88%
- ✓Shipping insurance for US merchants ($5,000)
Advanced
$399/moBest for: Designed for larger businesses needing comprehensive reporting, lower transaction fees, and international selling tools
- ✓All Grow features
- ✓Deeper reporting
- ✓More automation options
- ✓Advanced capabilities
- ✓International selling
Plus
$2300/moBest for: For high volume enterprises requiring custom solutions, dedicated support, and advanced automation
- ✓Enterprise-level solutions
- ✓Unlimited staff accounts
- ✓International selling
- ✓Standard pricing for 'standard' setups and integrations
- ✓Negotiable variable fee based on monthly sales
Wix Plans
Free tier available
Free
FreeBest for: You get Wix branding, 500MB storage
- ✓Basic website builder
- ✓Access to templates
- ✓Ad-supported website
- ✓Wix subdomain
- ✓Limited bandwidth
Light
$24/moBest for: Custom domain, 2GB storage
- ✓Connect custom domain
- ✓Remove Wix ads
- ✓2GB storage
- ✓24/7 customer support
- ✓Free domain for 1 year (with annual plan)
Core
$36/moBest for: 50GB storage, Accept payments
- ✓Accept online payments
- ✓Online booking tools
- ✓Basic analytics
- ✓50GB storage
- ✓Five site collaborators
Business
$46/moBest for: 100GB storage, Subscriptions
- ✓Automated sales tax (up to 500 transactions/month)
- ✓Advanced shipping rules
- ✓Subscription analytics and reporting
- ✓100GB storage
- ✓Ten site collaborators
Business Elite
$172/moBest for: Unlimited storage, Priority support
- ✓Unlimited storage
- ✓Priority customer support
- ✓Loyalty programs
- ✓Unlimited dropshipping products
- ✓Advanced developer tools
Enterprise
Contact Sales- ✓Custom integrations
- ✓Dedicated account manager
- ✓Advanced security features
- ✓Tailored solutions for large corporations
- ✓Scalable infrastructure
Capability Breakdown
4 differences found across 18 standardized features
- •Sell online, in person, and in AI channels
- •AI assistant for commerce (content, insights, store tasks)
- •Built-in payment processing
- •Customizable online store builder
- •Inventory management
- •Shipping discounts and label printing
- •Abandoned cart recovery
- •Multi-channel selling (social, marketplace)
- •Analytics and reporting dashboard
- •App marketplace with 8,000+ integrations
- •POS (point of sale) system
- •Sell wholesale/B2B (Plus)
- •Fully customizable checkout (Plus)
- •Unlimited staff accounts (Plus)
- •Drag-and-Drop Editor
- •AI Website Builder
- •800+ Templates
- •E-Commerce
- •Bookings
- •Blog
- •SEO Tools
- •Custom Domain
- •SSL
- •Analytics
- •Mobile Optimization
- •App Market
- •Velo (Dev Platform)
- •Marketing Tools
- •Automations
- •Payment Gateway Integration
- •Social Media Integration
- •Website Backup
- •Custom Fonts
- •Image Editor
- •Video Backgrounds
- •Parallax Scrolling
- •Responsive Design
- •Font Library
- •Color Palette
- •Website Lock
- •Member Login
- •Password Protection
- •Online Store
- •Digital Downloads
- •Inventory Management
- •Shipping Integration
- •Tax Calculator
- •Coupon System
- •Abandoned Cart
- •Email Marketing
- •Contact Forms
- •Google Maps Integration
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Extensive app ecosystem (8,000+) for limitless customization
- +Integrated Shopify Payments simplifies checkout and reduces fees
- +Shopify POS unifies online and in-person retail sales seamlessly
- +Robust, scalable infrastructure handles high-traffic sales events
- +Shopify Shipping offers discounted rates with major carriers
- −Transaction fees (0.5-2%) apply if not using Shopify Payments
- −Limited native features require paid apps for advanced functionality
- −Basic blogging and content marketing (SEO) tools are weak
- −Product variant limit (100 per product) can be restrictive
- −Customization requires knowledge of Shopify's 'Liquid' code
- +Velo IDE for advanced custom code and serverless functions
- +Extensive App Market with 500+ third-party integrations
- +Industry-specific templates for niches like events & restaurants
- +Wix ADI provides AI-driven site creation in minutes
- +Integrated Ascend business tools for marketing and CRM
- −Templates are not interchangeable; you can't switch after going live
- −Slower page load speeds compared to code-first frameworks
- −No ability to export site code for hosting elsewhere
- −Storage is limited on lower-tier plans, requiring upgrades
- −The unstructured editor can lead to mobile display issues
At a Glance
Recent Price History
Shopify added a new "Grow" plan at $105/mo
Plan added · May 29, 2026
Shopify lowered "Starter" from $15/mo to $5/mo (-67%)
Price change · May 29, 2026
Shopify removed the "Shopify" plan
Plan removed · May 29, 2026
Wix raised "Business" from $36/mo to $46/mo (+28%)
Price change · May 28, 2026
Wix raised "Core" from $29/mo to $36/mo (+24%)
Price change · May 28, 2026
Wix raised "Business Elite" from $159/mo to $172/mo (+8%)
Price change · May 28, 2026
Wix raised "Light" from $17/mo to $24/mo (+41%)
Price change · May 28, 2026
Shopify raised "Basic" from $25 to $39/mo (56%)
Price change · May 21, 2026
Shopify removed the "Grow" plan
Plan removed · May 21, 2026
Wix added a new "Enterprise" plan
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Shopify
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-29)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.4/5 · 5,096 reviews
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Sources & Data Trail · Wix
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.2/5 · 1,847 reviews
- 4.Capterra·Capterra verified reviews · 4.4/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.StackShare·StackShare developer community