Updated March 2026 · Independent Analysis
GhostvsWix
Ghost starts at $11/mo, 35% cheaper than Wix's $17/mo. Wix is rated higher at 4.2/5 vs Ghost's 4.1/5.
Ghostvs Wix
★ 4.1/5-0.1 vs Wix
Only in Ghost
- ✦ Blog Publishing
- ✦ Newsletter
- ✦ Memberships & Subscriptions
From $11/mo(cheaper)3M+ installs users · est. 2013
Try Ghost Free →
Wixvs Ghost
★ 4.2/5+0.1 vs Ghost
Only in Wix
- ✦ Drag-and-Drop Editor
- ✦ AI Website Builder
- ✦ 800+ Templates
✓ Free planFrom $17/mo(pricier)250M+ users · est. 2006
Try Wix Free →Ratings Breakdown
Ghost
4.1/5 avg
G2 Score4.1/5
Capterra Score4.6/5
G2 Rating4.1/5
Wix
4.2/5 avg
G2 Score4.2/5
Capterra Score4.4/5
G2 Rating4.2/5
Quick Stats
Feature Comparison
Ghost uniquely offers Blog Publishing, Newsletter, Memberships & Subscriptions. Wix uniquely offers Drag-and-Drop Editor, AI Website Builder, 800+ Templates. Both share 2 features including SEO Tools, Custom Domain.
Feature
Ghost
Wix
SEO Tools
✓
✓
Custom Domain
✓
✓
Blog Publishing
✓
✗
Newsletter
✓
✗
Memberships & Subscriptions
✓
✗
Custom Themes
✓
✗
Native Analytics
✓
✗
API
✓
✗
Integrations
✓
✗
Email Newsletters
✓
✗
Paid Content
✓
✗
Open Source
✓
✗
Markdown Editor
✓
✗
Member Portal
✓
✗
Custom Code Injection
✓
✗
Drag-and-Drop Editor
✗
✓
AI Website Builder
✗
✓
800+ Templates
✗
✓
E-Commerce
✗
✓
Bookings
✗
✓
Blog
✗
✓
SSL
✗
✓
Analytics
✗
✓
Mobile Optimization
✗
✓
App Market
✗
✓
Velo (Dev Platform)
✗
✓
Marketing Tools
✗
✓
Automations
✗
✓
Payment Gateway Integration
✗
✓
Social Media Integration
✗
✓
Website Backup
✗
✓
Custom Fonts
✗
✓
Image Editor
✗
✓
Video Backgrounds
✗
✓
Parallax Scrolling
✗
✓
Responsive Design
✗
✓
Font Library
✗
✓
Color Palette
✗
✓
Website Lock
✗
✓
Member Login
✗
✓
Password Protection
✗
✓
Online Store
✗
✓
Digital Downloads
✗
✓
Inventory Management
✗
✓
Shipping Integration
✗
✓
Tax Calculator
✗
✓
Coupon System
✗
✓
Abandoned Cart
✗
✓
Email Marketing
✗
✓
Contact Forms
✗
✓
Google Maps Integration
✗
✓
Total Features
15
38
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Ghost if you need:
- ✓ Blog Publishing
- ✓ Newsletter
- ✓ Memberships & Subscriptions
- ✓ Custom Themes
- ✓ Native Analytics
Choose Wix if you need:
- ✓ Drag-and-Drop Editor
- ✓ AI Website Builder
- ✓ 800+ Templates
- ✓ E-Commerce
- ✓ Bookings
Pricing Comparison
Ghost starts at $11/mo, 35% cheaper than Wix's $17/mo.
Ghost Plans
Paid plans only
StarterBest Value
$11/mo- • 500 members
- • 1 staff user
Creator
$31/mo- • 1000 members
- • 2 staff users
Team
$63/mo- • 1000 members
- • 5 staff users
Business
$249/mo- • 10K members
- • Unlimited staff
Wix Plans
Free tier available
Free
Free- • Wix branding
- • 500MB storage
LightBest Value
$17/mo- • Custom domain
- • 2GB storage
Core
$29/mo- • 50GB storage
- • Accept payments
Business
$36/mo- • 100GB storage
- • Subscriptions
Business Elite
$159/mo- • Unlimited storage
- • Priority support
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