Ghost vs Wix
- ✦ Blog Publishing
- ✦ Newsletter
- ✦ Memberships & Subscriptions
- ✦ Drag-and-Drop Editor
- ✦ AI Website Builder
- ✦ 800+ Templates
Ghost and Wix are both Website Builders tools. Ghost starts at $18/mo, Wix at $24/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Ghost vs Wix
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Ghost's SEO Tools configure meta descriptions and structured data from within the editor. Automatic XML sitemaps help technical posts rank without extra plugin overhead.
SEO Tools create location pages with unique meta tags and schema markup per service area, helping local providers double qualified leads within 60 days.
Ghost's Memberships & Subscriptions handle recurring billing natively, with Analytics surfacing churn and free-to-paid conversion rates in one dashboard.
Native Analytics shows which posts drive member signups and which newsletter segments open most - so content strategy stays grounded in real engagement data.
Ghost's API powers custom publishing workflows: push posts from external tools, sync subscribers to CRMs, or trigger webhooks when members join.
Wix Bookings lets clients self-schedule appointments on your site, sends automated reminders, and syncs across devices - cutting no-shows by an average of 35%.
800+ Templates and E-Commerce spin up limited-time storefronts pre-optimized for mobile checkout, with seasonal shops going live within 48 hours of starting.
Pricing Comparison & PlansHigh· Verified May 30, 2026
Ghost Plans
Paid plans only
Starter
$18/moBest for: $15/mo (billed yearly) gets you 1 staff user, Custom domain, Email newsletter, 1,000 members
- ✓Website & blog
- ✓Basic membership
- ✓Custom domain
- ✓Email newsletters
- ✓SEO tools
Publisher
$35/moBest for: $29/mo (billed yearly) gets you 3 staff users, Custom themes, Paid subscriptions, 1,000 members
- ✓All Starter features
- ✓Paid memberships
- ✓Advanced membership options
- ✓Email automation
- ✓Custom themes
Business
$239/moBest for: $249/mo (billed yearly) gets you 15 staff users, Priority support, 10,000 members
- ✓Premium themes
- ✓Advanced integrations
- ✓Priority support
- ✓Enhanced analytics
Enterprise
Contact Sales- ✓Dedicated support
- ✓Custom contract
- ✓Scaling assistance
Wix Plans
Free tier available
Free
FreeBest for: You get Wix branding, 500MB storage
- ✓Basic website builder
- ✓Access to templates
- ✓Ad-supported website
- ✓Wix subdomain
- ✓Limited bandwidth
Light
$24/moBest for: Custom domain, 2GB storage
- ✓Connect custom domain
- ✓Remove Wix ads
- ✓2GB storage
- ✓24/7 customer support
- ✓Free domain for 1 year (with annual plan)
Core
$36/moBest for: 50GB storage, Accept payments
- ✓Accept online payments
- ✓Online booking tools
- ✓Basic analytics
- ✓50GB storage
- ✓Five site collaborators
Business
$46/moBest for: 100GB storage, Subscriptions
- ✓Automated sales tax (up to 500 transactions/month)
- ✓Advanced shipping rules
- ✓Subscription analytics and reporting
- ✓100GB storage
- ✓Ten site collaborators
Business Elite
$172/moBest for: Unlimited storage, Priority support
- ✓Unlimited storage
- ✓Priority customer support
- ✓Loyalty programs
- ✓Unlimited dropshipping products
- ✓Advanced developer tools
Enterprise
Contact Sales- ✓Custom integrations
- ✓Dedicated account manager
- ✓Advanced security features
- ✓Tailored solutions for large corporations
- ✓Scalable infrastructure
Capability Breakdown
5 differences found across 18 standardized features
- •Blog Publishing
- •Newsletter
- •Memberships & Subscriptions
- •Custom Themes
- •SEO Tools
- •Native Analytics
- •Custom Domain
- •API
- •Integrations
- •Email Newsletters
- •Paid Content
- •Open Source
- •Markdown Editor
- •Member Portal
- •Custom Code Injection
- •Drag-and-Drop Editor
- •AI Website Builder
- •800+ Templates
- •E-Commerce
- •Bookings
- •Blog
- •SEO Tools
- •Custom Domain
- •SSL
- •Analytics
- •Mobile Optimization
- •App Market
- •Velo (Dev Platform)
- •Marketing Tools
- •Automations
- •Payment Gateway Integration
- •Social Media Integration
- •Website Backup
- •Custom Fonts
- •Image Editor
- •Video Backgrounds
- •Parallax Scrolling
- •Responsive Design
- •Font Library
- •Color Palette
- •Website Lock
- •Member Login
- •Password Protection
- •Online Store
- •Digital Downloads
- •Inventory Management
- •Shipping Integration
- •Tax Calculator
- •Coupon System
- •Abandoned Cart
- •Email Marketing
- •Contact Forms
- •Google Maps Integration
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Native memberships, subscriptions, and newsletters
- +Modern, fast tech stack (Node.js) for better site speed
- +Creator-first, non-profit model with no transaction fees
- +Clean, minimalist editor focused purely on writing
- +Fully open-source with robust API for custom development
- −Limited native e-commerce features beyond memberships
- −Smaller theme and plugin ecosystem compared to WordPress
- −Requires some technical comfort for self-hosting or advanced customization
- −Steeper pricing for official hosting than many shared hosting providers
- −No built-in visual page builder for complex, non-post layouts
- +Velo IDE for advanced custom code and serverless functions
- +Extensive App Market with 500+ third-party integrations
- +Industry-specific templates for niches like events & restaurants
- +Wix ADI provides AI-driven site creation in minutes
- +Integrated Ascend business tools for marketing and CRM
- −Templates are not interchangeable; you can't switch after going live
- −Slower page load speeds compared to code-first frameworks
- −No ability to export site code for hosting elsewhere
- −Storage is limited on lower-tier plans, requiring upgrades
- −The unstructured editor can lead to mobile display issues
At a Glance
Recent Price History
Ghost removed the "Team" plan
Plan removed · May 30, 2026
Ghost removed the "Creator" plan
Plan removed · May 30, 2026
Ghost lowered "Business" from $249/mo to $239/mo (-4%)
Price change · May 30, 2026
Ghost added a new "Publisher" plan at $35/mo
Plan added · May 30, 2026
Ghost raised "Starter" from $15/mo to $18/mo (+20%)
Price change · May 30, 2026
Wix raised "Business" from $36/mo to $46/mo (+28%)
Price change · May 28, 2026
Wix raised "Core" from $29/mo to $36/mo (+24%)
Price change · May 28, 2026
Wix raised "Business Elite" from $159/mo to $172/mo (+8%)
Price change · May 28, 2026
Wix raised "Light" from $17/mo to $24/mo (+41%)
Price change · May 28, 2026
Wix added a new "Enterprise" plan
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Ghost
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.1/5 · 39 reviews
- 4.Capterra·Capterra verified reviews · 4.6/5
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Sources & Data Trail · Wix
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.2/5 · 1,847 reviews
- 4.Capterra·Capterra verified reviews · 4.4/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.StackShare·StackShare developer community