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Updated yesterday · Independent Analysis
Loops vs Mailjet
Capability Overview
Loopsvs Mailjet
4.8G2+0.8 vs Mailjet
Only in Loops
- ✦ Marketing Emails
- ✦ Transactional Emails
- ✦ Loops Sequences
✓ Free planFrom $49/mo(pricier)5K+ SaaS companies users · est. 2022
Mailjetvs Loops
4.0G2-0.8 vs Loops
Only in Mailjet
- ✦ Email Marketing
- ✦ Transactional Email
- ✦ SMTP Relay
✓ Free planFrom $9/mo(cheaper)150K+ companies users · est. 2010
Quick VerdictIndependent Analysis
Loops and Mailjet are both Email Marketing tools. Loops starts at $49/mo, Mailjet at $9/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Loops vs Mailjet
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Scenario: Send Transactional Emails from One
Loops
Send Transactional Emails from One Platform
Transactional Emails handles password resets, billing alerts, and order confirmations directly in Loops with built-in authentication and bounce handling.
Mailjet
Route App Emails Through SMTP Relay
SMTP Relay routes transactional mail - password resets, invoices, confirmations - from any app stack with real-time bounce tracking and 99.5% uptime, no server infrastructure to.
Loops Unique Strength
Map In-App Actions to Email Triggers Live
Events & Attributes capture upgrade events, feature milestones, and API warnings, instantly triggering targeted emails in real-time without manual list imports.
→ Choose Loops if this scenario applies to you. Mailjet doesn't offer a comparable solution.
Loops Unique Strength
Build Complex Sequences in a Visual Editor
Loops Sequences with conditional branching let marketing ops build inactivity pauses and feature-adoption splits in the visual editor - no dev tickets needed.
→ Choose Loops if this scenario applies to you. Mailjet doesn't offer a comparable solution.
Mailjet Unique Strength
Get Campaign Sign-Off in Real Time
Real-time Collaboration lets reviewers flag issues and approve copy inside the Drag-and-Drop Editor, cutting sign-off cycles from 48 hours to under 4 hours.
→ Choose Mailjet if this scenario applies to you. Loops doesn't offer a comparable solution.
Mailjet Unique Strength
Split Leads Into Persona-Specific Drip Tracks
Segmentation maps form submissions to persona-specific drip tracks - enterprise buyers enter executive nurture, SMB picks go into a shorter self-serve sequence with different CTAs.
→ Choose Mailjet if this scenario applies to you. Loops doesn't offer a comparable solution.
Pricing Comparison & PlansHigh· Verified Jun 28, 2026
Loops Plans
Free tier available
Free
FreeBest for: Ideal for individuals or small teams exploring basic email marketing
- ✓All features included
- ✓Event-based email triggers
- ✓Notion-like editor
- ✓API-first architecture
- ✓Transactional and marketing combined
View on vendor site
MOST POPULARStarter
$49/moBest for: Perfect for small businesses beginning their email marketing journey
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Event-based email triggers
View on vendor site
Growth
$99/moBest for: Suited for growing businesses needing more advanced features and higher sending volumes
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Event-based email triggers
View on vendor site
Pro
$199/moBest for: Designed for established businesses requiring comprehensive email marketing capabilities
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Event-based email triggers
View on vendor site
Enterprise
Contact SalesBest for: large organizations with unique and complex email marketing requirements
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Dedicated IP
View on vendor site
Mailjet Plans
Free tier available
Free
FreeBest for: Getting started
- ✓6,000 emails/month
- ✓200 emails/day
- ✓1,000 contacts
- ✓APIs, SMTP Relay, Webhooks
- ✓Advanced Email Editor
View on vendor site
Starter
$9/moBest for: Small senders
- ✓8,000 emails/month
- ✓No daily sending limit
- ✓Everything from Free, plus: 2,000 contacts
- ✓Brand Kit
- ✓Online support
View on vendor site
MOST POPULAREssential
$17/moBest for: Growing senders
- ✓15,000 emails/month
- ✓No daily limit
- ✓Everything from Starter, plus: Unlimited contacts
- ✓Segmentation
- ✓AI Assisted content creation
View on vendor site
Premium
$27/moBest for: Advanced senders
- ✓15,000 emails/month
- ✓No daily limit
- ✓Everything from Essential, plus: Advanced Statistics
- ✓Automations
- ✓Landing Pages
View on vendor site
Custom
Contact SalesBest for: High-volume senders / enterprise
- ✓Everything from Premium, plus: Dedicated Technical Account Manager
- ✓Dedicated IP Strategy
- ✓IP Performance Monitoring & Management
- ✓Blocklist Monitoring
- ✓Deliverability Reports
View on vendor site
Capability Breakdown
2 differences found across 18 standardized features
Feature
Loops
Mailjet
A/B Testing
✗
✓
SMTP Relay
✗
✓
Total (raw)
15
15
Loops Features
- •Marketing Emails
- •Transactional Emails
- •Loops Sequences
- •Drag-and-Drop Editor
- •Segmentation
- •Events & Attributes
- •Analytics
- •Custom Domain
- •API
- •Integrations
- •Templates
- •In-app Messages
- •A/B Testing
- •Webhooks
- •User Syncing
Mailjet Features
- •Email Marketing
- •Transactional Email
- •SMTP Relay
- •Drag-and-Drop Editor
- •Real-time Collaboration
- •Contact Management
- •Segmentation
- •A/B Testing
- •Automation
- •Analytics
- •Templates
- •API
- •Webhook
- •SPF/DKIM Setup
- •Deliverability Tools
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
Pros
- +Unified platform for marketing, transactional, and product emails
- +Audience segmentation based on real-time product events
- +Built-in visual editor for React-based email templates (LoopsUI)
- +Native integrations with popular SaaS tools like Stripe and Segment
- +Generous free plan includes API access and 2,000 contacts
Cons
- −Lacks advanced A/B testing features beyond subject lines
- −No built-in landing page or form builder functionality
- −Limited native integrations compared to larger, established platforms
- −Analytics dashboard is less comprehensive than enterprise-level tools
- −No dedicated mobile app for campaign management on the go
Pros
- +Real-time collaboration on email templates for teams
- +Combines marketing & transactional email in one platform
- +A/B tests up to 10 email variations, more than most rivals
- +Generous free plan with 6,000 emails/month and API access
- +Strong deliverability tools like Email Verification API
Cons
- −Free plan has a low daily sending limit of 200 emails
- −User interface can feel dated and less intuitive than competitors
- −Limited native integrations compared to platforms like SendGrid
- −Automation features are less advanced than dedicated marketing tools
- −Segmentation options are basic on lower-tier plans
At a Glance
User Rating
4.8/5vs4.0/5
Loops
▲
Mailjet
Starting Price
$49/movs$9/mo
Loops
▲
Mailjet
Feature Count
15 featuresvs15 features
Loops
Mailjet
User Base
5Kvs150K
Loops
Mailjet
▲
Loops · Price & Data SyncLast verified: June 28, 2026 · CE-EMAIL-2026W21-B3706E · ✓ Pricing updated May 30, 2026
Mailjet · Price & Data SyncLast verified: June 28, 2026 · CE-EMAIL-2026W26-854367 · ✓ Pricing updated Jun 28, 2026
Recent Price History
Mailjet
Mailjet added the "Custom" plan
Plan added · Jun 28, 2026
Mailjet
Mailjet removed the "Enterprise" plan
Plan removed · Jun 28, 2026
Loops
Loops lowered "Pro" from $599/mo to $199/mo (-67%)
Price change · May 30, 2026
Loops
Loops lowered "Growth" from $149/mo to $99/mo (-34%)
Price change · May 30, 2026
Mailjet
Mailjet removed the "Custom" plan
Plan removed · May 28, 2026
Mailjet
Mailjet added a new "Enterprise" plan (Custom pricing)
Plan added · May 28, 2026
Mailjet
Mailjet added a new "Starter" plan at $9/mo
Plan added · May 28, 2026
Loops
Loops added a new "Enterprise" plan
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
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MailjetFree · from $9/moSources & Data Trail · Loops
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- 2.Official Website·Official vendor website
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- 2.Official Website·Official vendor website
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