Kit (ConvertKit) vs Sender
- ✦ Email Broadcasts
- ✦ Visual Automations
- ✦ Landing Pages
- ✦ Email Campaigns
- ✦ SMS Marketing
- ✦ Automation
Kit (ConvertKit) and Sender are both Email Marketing tools. Kit (ConvertKit) starts at $39/mo, Sender at $7/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Kit (ConvertKit) vs Sender
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Segmentation flags subscribers inactive 60+ days; Visual Automations fire a 3-email re-engagement sequence before removal, keeping deliverability above 98% without manual list.
The Drag-and-Drop Editor cuts campaign design from hours to under 10 minutes - duplicate a template, swap copy blocks, and adjust CTAs without touching code.
Subscriber Tagging groups readers by content clicks; Visual Automations assign each segment its own Email Broadcast cadence, reducing unsubscribes by 30-40% compared to full-list.
Digital Products sells downloads and courses directly to subscribers; Segmentation then moves buyers out of pre-purchase nurture and into onboarding the moment payment completes.
Creator Profile gates exclusive essays and early access behind a Sign-up Form; Subscriber Tagging then marks each subscriber as premium and triggers bonus content delivery.
Segmentation routes mobile contacts to SMS workflows and desktop users to email nurture, with Automation executing the logic for device-matched campaigns.
Pricing Comparison & PlansHigh· Verified May 30, 2026
Kit (ConvertKit) Plans
Free tier available
Newsletter
FreeBest for: This free plan is ideal for beginners to start building an audience and sending basic emails
- ✓Unlimited landing pages
- ✓Unlimited forms
- ✓Unlimited broadcasts
- ✓Audience tagging & segmentation
- ✓Sell digital products
Creator
$39/moBest for: At $39/mo, this plan is best for growing creators needing advanced automation, integrations, and migration services
- ✓All Newsletter features
- ✓Unlimited visual automation funnels
- ✓Automated email sequences
- ✓Free migration from another tool
Creator Pro
$79/moBest for: Priced at $79/mo, Creator Pro suits established creators requiring advanced reporting, subscriber scoring, and priority support
- ✓All Creator features
- ✓Advanced reporting
- ✓Subscriber scoring
- ✓Facebook custom audiences
Sender Plans
Free tier available
Free Forever
FreeBest for: Ideal for beginners or small businesses testing email marketing
- ✓Email newsletters
- ✓Email automation
- ✓Landing pages
- ✓Signup forms & popups
- ✓Transactional emails
Standard
$7/moBest for: Great for growing businesses needing core email marketing tools
- ✓Up to 3 team members
- ✓Remove Sender branding
- ✓SMS messaging
- ✓Unlimited A/B testing
- ✓Unlimited landing page builder
Professional
$14/moBest for: advanced users and larger teams requiring comprehensive features
- ✓10 role-based seats
- ✓Free SMS
- ✓Unlimited email editor features
- ✓Advanced automation (multichannel scenarios)
- ✓Advanced reports (Ecommerce sales, Performance by group, Performance by inbox provider)
Capability Breakdown
7 differences found across 18 standardized features
- •Email Broadcasts
- •Visual Automations
- •Landing Pages
- •Sign-up Forms
- •Subscriber Tagging
- •Segmentation
- •Creator Profile
- •Digital Products
- •Newsletter Referrals
- •A/B Testing
- •Deliverability Reporting
- •Integrations
- •API
- •Templates
- •RSS-to-Email
- •Email Campaigns
- •SMS Marketing
- •Automation
- •Pop-ups & Forms
- •Segmentation
- •Drag-and-Drop Editor
- •Templates
- •Analytics
- •Heatmap
- •A/B Testing
- •Integrations
- •API
- •High Deliverability
- •Transactional Emails
- •Push Notifications
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Creator-focused features like paid newsletters and digital product sales
- +Powerful, tag-based subscriber segmentation for targeted campaigns
- +Visual automation builder is intuitive for creating complex funnels
- +Excellent deliverability rates specifically for creator content
- +Generous free plan for up to 1,000 subscribers with landing pages
- −Limited A/B testing capabilities beyond subject lines
- −Email template editor is basic, lacking advanced design options
- −Pricing becomes expensive as your subscriber list grows
- −No built-in CRM functionality for advanced sales tracking
- −Reporting and analytics are less detailed than competitor platforms
- +Generous free plan with all features, up to 15,000 emails/mo
- +Integrated email, SMS, and push notifications on all plans
- +Free plan includes advanced automation and segmentation features
- +Simple, drag-and-drop editor for emails and pop-ups
- +Pay-as-you-go credits available for infrequent senders
- −Limited native integrations compared to larger competitors
- −Reporting and analytics are functional but lack deep insights
- −No dedicated landing page builder included in the platform
- −User interface can feel basic and less polished than premium tools
- −A/B testing is limited to subject lines and sender info only
At a Glance
Recent Price History
Kit (ConvertKit) raised "Creator Pro" from $59/mo to $79/mo (+34%)
Price change · May 30, 2026
Kit (ConvertKit) raised "Creator" from $29/mo to $39/mo (+34%)
Price change · May 30, 2026
Sender removed the "Enterprise" plan
Plan removed · May 30, 2026
Sender lowered "Professional" from $35/mo to $14/mo (-60%)
Price change · May 30, 2026
Sender lowered "Standard" from $15/mo to $7/mo (-53%)
Price change · May 30, 2026
Kit (ConvertKit) lowered "Creator" from $33 to $29/mo (12%)
Price change · May 21, 2026
Kit (ConvertKit) removed the "Pro" plan
Plan removed · May 21, 2026
Kit (ConvertKit) added a new "Creator Pro" plan at $59/mo
Plan added · May 21, 2026
Sender raised "Standard" from $10 to $15/mo (50%)
Price change · May 21, 2026
Sender removed the "Free" plan
Plan removed · May 21, 2026
Frequently Asked Questions
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- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
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Sources & Data Trail · Sender
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 246 reviews
- 4.Capterra·Capterra verified reviews · 4.6/5
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