Ghost vs Webflow
- ✦ Blog Publishing
- ✦ Newsletter
- ✦ Memberships & Subscriptions
- ✦ Visual Editor
- ✦ CMS
- ✦ Interactions & Animations
Ghost and Webflow are both Website Builders tools. Ghost starts at $18/mo, Webflow at $15/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Ghost vs Webflow
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Ghost's SEO Tools configure meta descriptions and structured data from within the editor. Automatic XML sitemaps help technical posts rank without extra plugin overhead.
Interactions & Animations build real-time product configurators with instant visual feedback, with one agency cutting configuration abandonment by 34%.
Ghost's Memberships & Subscriptions handle recurring billing natively, with Analytics surfacing churn and free-to-paid conversion rates in one dashboard.
Native Analytics shows which posts drive member signups and which newsletter segments open most - so content strategy stays grounded in real engagement data.
Ghost's API powers custom publishing workflows: push posts from external tools, sync subscribers to CRMs, or trigger webhooks when members join.
CMS collections store case data once while the Visual Editor generates unique landing page layouts per client, cutting production time from 3 weeks to 4 days.
CMS role gating and conditional visibility in the Visual Editor handle member access control without code, routing signups to personalized dashboards via Forms.
Multi-step Forms branch on user answers to pre-qualify leads before CRM entry, with webhooks pushing data to automation platform or Make for immediate follow-up.
Pricing Comparison & PlansHigh· Verified Jun 2, 2026
Ghost Plans
Paid plans only
Starter
$18/moBest for: $15/mo (billed yearly) gets you 1 staff user, Custom domain, Email newsletter, 1,000 members
- ✓Website & blog
- ✓Basic membership
- ✓Custom domain
- ✓Email newsletters
- ✓SEO tools
Publisher
$35/moBest for: $29/mo (billed yearly) gets you 3 staff users, Custom themes, Paid subscriptions, 1,000 members
- ✓All Starter features
- ✓Paid memberships
- ✓Advanced membership options
- ✓Email automation
- ✓Custom themes
Business
$239/moBest for: $249/mo (billed yearly) gets you 15 staff users, Priority support, 10,000 members
- ✓Premium themes
- ✓Advanced integrations
- ✓Priority support
- ✓Enhanced analytics
Enterprise
Contact Sales- ✓Dedicated support
- ✓Custom contract
- ✓Scaling assistance
Webflow Plans
Free tier available
Starter
FreeBest for: You get 2 pages, Webflow.io domain, Basic hosting
- ✓1 seat
- ✓Access to 2 free starter sites
- ✓Manage workspace
Free Seat
Free- ✓Review and comment on work
- ✓No edit access
- ✓Up to 100 seats
Limited Seat
$15/user/mo- ✓Edit content
- ✓Build pages with components
- ✓Billed annually
Core
$19/user/mo- ✓Up to 3 team members
- ✓10 commenters
- ✓Small in-house teams
- ✓Billed annually
Agency
$35/user/mo- ✓Unlimited unhosted projects
- ✓Advanced staging permissions
- ✓High volumes of client work
- ✓Billed annually
Full Seat
$39/user/mo- ✓Design full sites
- ✓Manage admin settings
- ✓Billed annually
Growth
$49/user/mo- ✓Up to 9 team members
- ✓Unlimited staging sites
- ✓Enhanced team collaboration
- ✓Billed annually
Team
$2500/mo- ✓10 seats included
- ✓100 CMS Collections
- ✓Localization
- ✓AEO agents
- ✓Publishing workflows
Enterprise Workspace
Contact Sales- ✓Custom billing terms
- ✓Enhanced security & compliance
- ✓Priority support
- ✓Foundational governance
Capability Breakdown
4 differences found across 18 standardized features
- •Blog Publishing
- •Newsletter
- •Memberships & Subscriptions
- •Custom Themes
- •SEO Tools
- •Native Analytics
- •Custom Domain
- •API
- •Integrations
- •Email Newsletters
- •Paid Content
- •Open Source
- •Markdown Editor
- •Member Portal
- •Custom Code Injection
- •Visual Editor
- •CMS
- •Interactions & Animations
- •Responsive Design
- •Custom Code
- •E-Commerce
- •Forms
- •SEO Tools
- •Hosting
- •SSL
- •Memberships
- •Logic
- •Localization
- •API
- •Figma-to-Webflow
- •Color Palette Manager
- •Font Style Editor
- •Advanced Routing System
- •Dynamic Content Loader
- •Website Performance Analyzer
- •Image Optimization Tool
- •Collaborative Design Workspace
- •User Role Manager
- •Custom Widget Builder
- •Interactive Prototype Tester
- •Website Backup System
- •Automated Deployment Options
- •Design System Manager
- •Content Migration Tool
- •Webhook Integration Manager
- •Accessibility Audit Tool
- •Password Protected Pages
- •Website Security Scanner
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Native memberships, subscriptions, and newsletters
- +Modern, fast tech stack (Node.js) for better site speed
- +Creator-first, non-profit model with no transaction fees
- +Clean, minimalist editor focused purely on writing
- +Fully open-source with robust API for custom development
- −Limited native e-commerce features beyond memberships
- −Smaller theme and plugin ecosystem compared to WordPress
- −Requires some technical comfort for self-hosting or advanced customization
- −Steeper pricing for official hosting than many shared hosting providers
- −No built-in visual page builder for complex, non-post layouts
- +Build with clean, semantic HTML/CSS visually without coding
- +Total design control over breakpoints for true responsiveness
- +Integrated CMS for dynamic, data-driven content creation
- +Powerful interactions and animations engine built-in
- +Code export allows for hosting-agnostic development
- −Steep learning curve for non-technical users or traditional designers
- −No native plugin ecosystem like WordPress; relies on integrations
- −Site plan pricing is per-project, which can become costly
- −Strict CMS item limits on lower-tier plans (2k on CMS plan)
- −Lacks native multi-language support; requires third-party tools
At a Glance
Recent Price History
Webflow removed the "Enterprise" plan
Plan removed · Jun 2, 2026
Webflow removed the "Business" plan
Plan removed · Jun 2, 2026
Webflow removed the "CMS" plan
Plan removed · Jun 2, 2026
Webflow removed the "Basic" plan
Plan removed · Jun 2, 2026
Webflow added a new "Enterprise Workspace" plan (Custom pricing)
Plan added · Jun 2, 2026
Ghost removed the "Team" plan
Plan removed · May 30, 2026
Ghost removed the "Creator" plan
Plan removed · May 30, 2026
Ghost lowered "Business" from $249/mo to $239/mo (-4%)
Price change · May 30, 2026
Ghost added a new "Publisher" plan at $35/mo
Plan added · May 30, 2026
Ghost raised "Starter" from $15/mo to $18/mo (+20%)
Price change · May 30, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Ghost
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.1/5 · 39 reviews
- 4.Capterra·Capterra verified reviews · 4.6/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews
- 7.StackShare·StackShare developer community
Sources & Data Trail · Webflow
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.4/5 · 988 reviews
- 4.Capterra·Capterra verified reviews · 4.6/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews