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Updated 2 weeks ago · Independent Analysis
ClickFunnels vs Wix
Capability Overview
ClickFunnelsvs Wix
4.0G2-0.2 vs Wix
Only in ClickFunnels
- ✦ Sales Funnels
- ✦ Landing Pages
- ✦ A/B Testing
From $97/mo(pricier)100K+ users users · est. 2014
Wixvs ClickFunnels
4.2G2+0.2 vs ClickFunnels
Only in Wix
- ✦ Drag-and-Drop Editor
- ✦ AI Website Builder
- ✦ 800+ Templates
✓ Free planFrom $24/mo(cheaper)250M+ users users · est. 2006
Quick VerdictIndependent Analysis
ClickFunnels and Wix are both Website Builders tools. ClickFunnels starts at $97/mo, Wix at $24/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose ClickFunnels vs Wix
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Scenario: Launch Lead Magnets Without a
ClickFunnels
Launch Lead Magnets Without a Backend
Landing Pages with embedded forms send leads directly into an Email Marketing sequence - capturing and nurturing from the first opt-in with no backend setup.
Wix
Launch Seasonal Storefronts in 48 Hours
800+ Templates and E-Commerce spin up limited-time storefronts pre-optimized for mobile checkout, with seasonal shops going live within 48 hours of starting.
ClickFunnels Unique Strength
Split-Test Full Funnel Paths at Once
Multiple Sales Funnel variants run in parallel, comparing email sequences and checkout flows to find the best-converting path before scaling ad spend.
→ Choose ClickFunnels if this scenario applies to you. Wix doesn't offer a comparable solution.
ClickFunnels Unique Strength
Bundle Course and Community Under One Paywall
Membership Sites and Online Courses combine to lock modules, resources, and forums behind a single paywall, with subscriber access granted automatically at checkout.
→ Choose ClickFunnels if this scenario applies to you. Wix doesn't offer a comparable solution.
ClickFunnels Unique Strength
Gauge Demand Before Buying Inventory
A/B Testing on product Landing Pages pits a deposit option against full-price to measure purchase intent before committing capital to new inventory.
→ Choose ClickFunnels if this scenario applies to you. Wix doesn't offer a comparable solution.
Wix Unique Strength
Let Clients Book Directly on Your Website
Wix Bookings lets clients self-schedule appointments on your site, sends automated reminders, and syncs across devices - cutting no-shows by an average of 35%.
→ Choose Wix if this scenario applies to you. ClickFunnels doesn't offer a comparable solution.
Wix Unique Strength
Rank in Local Search with Location Pages
SEO Tools create location pages with unique meta tags and schema markup per service area, helping local providers double qualified leads within 60 days.
→ Choose Wix if this scenario applies to you. ClickFunnels doesn't offer a comparable solution.
Pricing Comparison & PlansHigh· Verified May 30, 2026
ClickFunnels Plans
Paid plans only
Launch
$97/momonthlyor$972/yrsave 16%
Best for: Ideal for individuals or small businesses just starting with funnels
- ✓Unlimited Funnels (Limited Time)
- ✓Appointments
- ✓Group Onboarding Calls
- ✓Standard Support
- ✓AI Tools
View on vendor site
MOST POPULARScale
$197/momonthlyor$1968/yrsave 17%
Best for: Designed for growing businesses needing more advanced features and higher usage limits
- ✓Unlimited Funnels (Limited Time)
- ✓Conversion Boosters
- ✓Countdown Funnels
- ✓Priority + Live Chat Support
- ✓Custom Code Editor
View on vendor site
Optimize
$297/momonthlyor$2976/yrsave 16%
Best for: established businesses focused on maximizing conversion rates and managing multiple complex funnels
- ✓Unlimited Funnels (Limited Time)
- ✓Conversion Boosters
- ✓Countdown Funnels
- ✓Affiliate Center
- ✓Priority + Live Chat Support
View on vendor site
Dominate
$500/mobilled annually$5997/yr
Best for: Tailored for large enterprises or businesses with unique, high volume requirements
- ✓Unlimited Funnels (Limited Time)
- ✓Conversion Boosters
- ✓Countdown Funnels
- ✓Affiliate Center
- ✓3H Private + Group Calls
View on vendor site
Wix Plans
Free tier available
Free
FreeBest for: You get Wix branding, 500MB storage
- ✓Basic website builder
- ✓Access to templates
- ✓Ad-supported website
- ✓Wix subdomain
- ✓Limited bandwidth
View on vendor site
Light
$24/momonthlyor$204/yrsave 29%
Best for: Custom domain, 2GB storage
- ✓Connect custom domain
- ✓Remove Wix ads
- ✓2GB storage
- ✓24/7 customer support
- ✓Free domain for 1 year (with annual plan)
View on vendor site
MOST POPULARCore
$36/momonthlyor$348/yrsave 19%
Best for: 50GB storage, Accept payments
- ✓Accept online payments
- ✓Online booking tools
- ✓Basic analytics
- ✓50GB storage
- ✓Five site collaborators
View on vendor site
Business
$46/momonthlyor$468/yrsave 15%
Best for: 100GB storage, Subscriptions
- ✓Automated sales tax (up to 500 transactions/month)
- ✓Advanced shipping rules
- ✓Subscription analytics and reporting
- ✓100GB storage
- ✓Ten site collaborators
View on vendor site
Business Elite
$172/momonthlyor$1908/yrsave 8%
Best for: Unlimited storage, Priority support
- ✓Unlimited storage
- ✓Priority customer support
- ✓Loyalty programs
- ✓Unlimited dropshipping products
- ✓Advanced developer tools
View on vendor site
Enterprise
Contact Sales- ✓Custom integrations
- ✓Dedicated account manager
- ✓Advanced security features
- ✓Tailored solutions for large corporations
- ✓Scalable infrastructure
View on vendor site
Capability Breakdown
2 differences found across 18 standardized features
Feature
ClickFunnels
Wix
SEO Tools
✗
✓
Multilingual
✗
✓
Total (raw)
15
38
ClickFunnels Features
- •Sales Funnels
- •Landing Pages
- •A/B Testing
- •Email Marketing
- •Membership Sites
- •Online Courses
- •E-commerce
- •Blog
- •CRM
- •Affiliate Management
- •Analytics
- •Custom Domains
- •Automations
- •Templates
- •Upsells/Downsells
Wix Features
- •Drag-and-Drop Editor
- •AI Website Builder
- •800+ Templates
- •E-Commerce
- •Bookings
- •Blog
- •SEO Tools
- •Custom Domain
- •SSL
- •Analytics
- •Mobile Optimization
- •App Market
- •Velo (Dev Platform)
- •Marketing Tools
- •Automations
- •Payment Gateway Integration
- •Social Media Integration
- •Website Backup
- •Custom Fonts
- •Image Editor
- •Video Backgrounds
- •Parallax Scrolling
- •Responsive Design
- •Font Library
- •Color Palette
- •Website Lock
- •Member Login
- •Password Protection
- •Online Store
- •Digital Downloads
- •Inventory Management
- •Shipping Integration
- •Tax Calculator
- •Coupon System
- •Abandoned Cart
- •Email Marketing
- •Contact Forms
- •Google Maps Integration
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
Pros
- +All-in-one platform for sales, marketing, and fulfillment
- +Extensive library of high-converting, pre-built funnel templates
- +Built-in affiliate management system (Funnel Hacker Plan)
- +Focus on direct-response marketing principles and education
- +Robust A/B testing for every element within a funnel
Cons
- −Steep learning curve due to its extensive feature set
- −Limited design flexibility compared to traditional website builders
- −Basic plan lacks key features like affiliate marketing and follow-up funnels
- −Not ideal for content-heavy sites like blogs or complex corporate websites
- −Can become expensive as you scale and need higher-tier plans
Pros
- +Velo IDE for advanced custom code and serverless functions
- +Extensive App Market with 500+ third-party integrations
- +Industry-specific templates for niches like events & restaurants
- +Wix ADI provides AI-driven site creation in minutes
- +Integrated Ascend business tools for marketing and CRM
Cons
- −Templates are not interchangeable; you can't switch after going live
- −Slower page load speeds compared to code-first frameworks
- −No ability to export site code for hosting elsewhere
- −Storage is limited on lower-tier plans, requiring upgrades
- −The unstructured editor can lead to mobile display issues
At a Glance
User Rating
4.0/5vs4.2/5
ClickFunnels
Wix
▲
Starting Price
$97/movs$24/mo
ClickFunnels
▲
Wix
Feature Count
15 featuresvs38 features
ClickFunnels
Wix
▲
User Base
100Kvs250.0M
ClickFunnels
Wix
▲
ClickFunnels · Price & Data SyncLast verified: May 30, 2026 · CE-WEB-2026W21-78DAF2 · ✓ Pricing updated May 30, 2026
Wix · Price & Data SyncLast verified: May 28, 2026 · CE-WEBSIT-2026W23-2D1BB9 · ✓ Pricing updated May 28, 2026
Recent Price History
ClickFunnels
ClickFunnels removed the "Funnel Hacker" plan
Plan removed · May 30, 2026
ClickFunnels
ClickFunnels removed the "Pro" plan
Plan removed · May 30, 2026
ClickFunnels
ClickFunnels removed the "Basic" plan
Plan removed · May 30, 2026
ClickFunnels
ClickFunnels added a new "Dominate" plan (Custom pricing)
Plan added · May 30, 2026
ClickFunnels
ClickFunnels added a new "Optimize" plan at $297/mo
Plan added · May 30, 2026
Wix
Wix raised "Business" from $36/mo to $46/mo (+28%)
Price change · May 28, 2026
Wix
Wix raised "Core" from $29/mo to $36/mo (+24%)
Price change · May 28, 2026
Wix
Wix raised "Business Elite" from $159/mo to $172/mo (+8%)
Price change · May 28, 2026
Wix
Wix raised "Light" from $17/mo to $24/mo (+41%)
Price change · May 28, 2026
Wix
Wix added a new "Enterprise" plan
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
ClickFunnelsfrom $97/mo
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- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
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