Capsule CRM vs HubSpot
- ✦ Sales Pipeline
- ✦ Task Management
- ✦ Calendar
- ✦ Deal Pipeline
- ✦ Email Marketing
- ✦ Landing Pages
Capsule CRM and HubSpot are both CRM tools. Capsule CRM starts at $21/mo, HubSpot at $25/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Capsule CRM vs HubSpot
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Capsule's Tags group leads by source, budget, and vertical so account managers pull reports on the fastest-converting segments without manual sorting or maintaining separate.
Email Marketing segments contacts by deal stage and fires behavior-triggered sequences without custom code, cutting campaign launch time from days to hours for B2B marketing teams.
Custom Fields store contract terms, user thresholds, and compliance certs directly on contact records, so teams qualify deals inside the CRM without a parallel spreadsheet running.
HubSpot's Ticketing, Email Marketing, and Contact records combine into one view, so support and sales work from the same data without switching apps or losing handoff context.
Pricing Comparison & PlansHigh· Verified May 28, 2026
Capsule CRM Plans
Free tier available
Free
FreeBest for: Ideal for individuals or very small teams needing basic CRM functionality to get started without cost.
- ✓250 contacts
- ✓Activity logging
- ✓Tags
- ✓Contact history
- ✓Customer milestones
Starter
$21/user/moBest for: small businesses or startups requiring essential CRM features like contact management and sales pipeline tracking.
- ✓Core CRM tools
- ✓Contact management
- ✓Deal tracking
- ✓Sales reporting
- ✓Custom fields
Growth
$42/user/moBest for: Suited for growing teams needing advanced features such as sales reporting, custom activity types, and integrations.
- ✓Workflow automation
- ✓Custom activity types
- ✓50 email templates
- ✓Team insights
- ✓Activity reporting
Advanced
$64/user/moBest for: Recommended for established businesses seeking robust CRM capabilities including advanced permissions, team management, and priority support.
- ✓Advanced reporting
- ✓Enhanced analytics
- ✓Customizable workflows
- ✓Increased storage
- ✓More pipelines
Ultimate
$85/user/moBest for: Designed for large enterprises requiring comprehensive CRM with features like audit trails, advanced security, and dedicated account management.
- ✓Premium add-ons
- ✓Advanced sales reporting
- ✓Business enrichment
- ✓Dedicated support
- ✓Onboarding help
HubSpot Plans
Free tier available
Free Tools
FreeBest for: Ideal for individuals or small teams needing basic CRM, marketing, sales, and service tools to get started
- ✓Basic CRM
- ✓Contact management
- ✓CRM data storage
- ✓Email marketing (with branding)
- ✓Forms, live chat, conversational bots
Starter
$25/moBest for: small businesses looking to consolidate their CRM, marketing, sales, and service efforts
- ✓All Free features
- ✓Remove HubSpot branding
- ✓Custom domain support
- ✓Website pages
- ✓Basic content personalization
Professional
$1113/moBest for: Suited for growing businesses requiring advanced automation, reporting, and customization across all HubSpot hubs
- ✓All Starter features
- ✓Omni-channel marketing automation
- ✓Content creation and blog tools with SEO support
- ✓Smart content personalization
- ✓Advanced reporting
Enterprise
$4500/moBest for: Designed for large organizations needing enterprise grade security, scalability, and deep customization
- ✓All Professional features
- ✓Full governance
- ✓Multi-touch attribution
- ✓Enterprise-scale analytics
- ✓Multi-brand management
Capability Breakdown
5 differences found across 18 standardized features
- •Contact Management
- •Sales Pipeline
- •Task Management
- •Calendar
- •Email Integration
- •Custom Fields
- •Tags
- •Reporting
- •Workflow Automation
- •Mobile App
- •API
- •Integrations
- •Import/Export
- •Activity History
- •Track Milestones
- •Contact Management
- •Deal Pipeline
- •Email Marketing
- •Landing Pages
- •Forms
- •Live Chat
- •Ticketing
- •Reports & Dashboards
- •Workflows
- •Meeting Scheduler
- •Calling
- •Content Management
- •SEO Tools
- •AI Tools
- •500+ Integrations
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Clean, intuitive interface requires minimal user training
- +Excellent native integrations with Google Workspace & Xero
- +Customizable sales milestones for tailored pipeline tracking
- +Strong mobile app for managing contacts and tasks on the go
- −Limited marketing automation features beyond basic email
- −Reporting and analytics are less advanced than competitors
- −No built-in lead scoring or advanced lead routing rules
- −Customization options for fields and layouts are basic
- −Higher-tier plans can be pricey for the features offered
- +Robust free-forever CRM with marketing, sales, and service tools
- +Seamlessly integrated Marketing, Sales, and Service Hubs
- +Extensive educational resources via HubSpot Academy
- +User-friendly interface simplifies adoption for non-technical teams
- +Vast app marketplace with over 1,500 integrations
- −Steep price jump from Starter to Professional plans
- −Advanced customization and reporting require expensive Enterprise tier
- −Technical support is tiered; free users get community-only help
- −Contracts lock you in; removing paid seats mid-term is difficult
- −Can feel bloated if you only need a simple, sales-focused CRM
At a Glance
Recent Price History
Capsule CRM raised "Ultimate" from $75/mo to $85/mo (+13%)
Price change · May 28, 2026
Capsule CRM raised "Growth" from $38/mo to $42/mo (+11%)
Price change · May 28, 2026
Capsule CRM raised "Advanced" from $60/mo to $64/mo (+7%)
Price change · May 28, 2026
HubSpot raised "Enterprise" from $3600/mo to $4500/mo (+25%)
Price change · May 28, 2026
HubSpot raised "Professional" from $890/mo to $1112.5/mo (+25%)
Price change · May 28, 2026
HubSpot raised "Starter" from $20/mo to $25/mo (+25%)
Price change · May 28, 2026
Frequently Asked Questions
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- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
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Sources & Data Trail · HubSpot
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.4/5 · 14,710 reviews
- 4.Capterra·Capterra verified reviews · 4.5/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews