Attio vs Streak
- ✦ Relationship Intelligence
- ✦ Custom Objects
- ✦ Advanced Lists
- ✦ Gmail Integration
- ✦ Email Tracking
- ✦ Mail Merge
Attio and Streak are both CRM tools. Attio starts at $36/mo, Streak at $59/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Attio vs Streak
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Relationship Intelligence maps buyer networks and surfaces hidden stakeholders, so follow-ups reach deal champions instead of gatekeepers - cutting deal cycle time by weeks on.
Advanced Lists filter accounts by real-time signals - email opens, missing calendar accepts, stage changes - so warm outreach targets are ready for action each morning without running.
Automations gate each pipeline stage on required actions - confirmed next meeting, signed agreement - so deals with missing data never reach close and inherited stale deals become.
Mail Merge sends personalized outreach to hundreds of contacts using Contact Management fields, while Email Tracking surfaces open and reply rates per recipient - all from inside.
Pricing Comparison & PlansHigh· Verified Jun 2, 2026
Attio Plans
Free tier available
Free
FreeBest for: Solid for solo founders and tiny teams: 3 seats, contact enrichment, automations, API access, and AI agents
- ✓Up to 3 users
- ✓Real-time contact syncing
- ✓Automatic data enrichment
- ✓Limited custom objects
- ✓Basic email sync
Plus
$36/user/moBest for: At $29/user/mo (annual) you get unlimited seats, private lists, enhanced email (1K/mo), funnel reports, and auto-summaries
- ✓Unlimited users
- ✓Private lists
- ✓Enhanced email sending
- ✓More flexible custom objects
- ✓Basic workflows
Pro
$86/user/moBest for: The serious tier: Call Intelligence, sequences, custom objects, and unlimited emails
- ✓Everything in Plus
- ✓Call intelligence
- ✓Sequences
- ✓Advanced permissions
- ✓Priority support
Enterprise
Contact SalesBest for: For teams needing SSO, SCIM, audit logs, unlimited objects/teams
- ✓Unlimited custom objects
- ✓SSO
- ✓Dedicated support
- ✓Advanced security features
- ✓HIPAA support
Streak Plans
Free tier available
Free
FreeBest for: Ideal for individuals or very small teams needing basic CRM functionality to get started without any cost.
- ✓Email tracking
- ✓Snippets (templates)
- ✓Mail merge (50/day)
Pro
$59/user/moBest for: small to medium businesses requiring robust CRM features, pipelines, and collaboration tools within Gmail.
- ✓Unlimited records
- ✓Shared pipelines
- ✓Mail Merge (1,500/day)
- ✓Standard reports
- ✓Mobile apps
Pro+
$89/user/moBest for: Suited for growing teams needing advanced reporting, custom permissions, and deeper integrations for enhanced workflow management.
- ✓Automations
- ✓Advanced reports
- ✓Webhooks
- ✓API access
- ✓Archived users
Enterprise
$159/user/moBest for: Designed for large organizations demanding comprehensive security, dedicated support, and advanced administrative controls.
- ✓Custom permissions
- ✓Data validation
- ✓Priority support
- ✓500 AI credits/user/month
- ✓Custom roles
Capability Breakdown
1 differences found across 18 standardized features
- •Relationship Intelligence
- •Custom Objects
- •Advanced Lists
- •Pipeline Management
- •Email Integration
- •Calendar Sync
- •Automations
- •Reporting
- •Enrichment
- •Real-time Collaboration
- •API
- •Integrations
- •Notes
- •Tasks
- •Mobile Access
- •Contact data enrichment
- •Real-time contact syncing
- •Call Intelligence
- •Sequences
- •AI agents
- •Ask Attio AI
- •MCP server support
- •Funnel reports
- •Workflow automation
- •Email and calendar sync
- •Connection strength analytics
- •Company enrichment
- •Private lists
- •Advanced permissions
- •SCIM provisioning
- •SSO/SAML
- •Gmail Integration
- •Pipeline Management
- •Email Tracking
- •Mail Merge
- •Contact Management
- •Task Management
- •Reporting
- •Shared Pipelines
- •Mobile App
- •Thread Sharing
- •Snippets
- •Custom Fields
- •API
- •Automation
- •Call Logging
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Spreadsheet-like UI is intuitive and highly customizable
- +Automatically enriches contacts with social and company data
- +Real-time data syncs from email, calendar, and LinkedIn
- +Build custom objects and relationships without code
- +Powerful list-building with complex, multi-layered filters
- −Mobile app has limited functionality compared to the desktop version
- −Steep learning curve for advanced data modeling and automations
- −Reporting and dashboarding features are less mature than competitors
- −Limited native integrations outside of Zapier and the core GSuite/O365 suite
- −No built-in email marketing or outbound sequencing tools
- +Lives entirely within your Gmail inbox, no app switching
- +Automatically captures contact data from email threads
- +Visually manage deals and tasks directly alongside emails
- +Highly customizable pipelines for any workflow (sales, hiring, etc.)
- +Powerful email tracking, mail merge, and snippets are built-in
- −Exclusively for Google Workspace; no Outlook or other email clients
- −Mobile app has limited functionality compared to the desktop version
- −Advanced reporting and analytics require higher-priced plans
- −Can slow down Gmail performance with very large pipelines
- −Lacks the deep integrations of standalone CRM platforms like Salesforce
At a Glance
Recent Price History
Attio raised "Pro" from $69/mo to $86/mo (+25%)
Price change · Jun 2, 2026
Attio raised "Plus" from $29/mo to $36/mo (+24%)
Price change · Jun 2, 2026
Streak raised "Enterprise" from $129/mo to $159/mo (+23%)
Price change · May 28, 2026
Streak removed the "Solo" plan
Plan removed · May 28, 2026
Streak raised "Pro+" from $69/mo to $89/mo (+29%)
Price change · May 28, 2026
Streak raised "Pro" from $49/mo to $59/mo (+20%)
Price change · May 28, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Attio
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-02)
- 2.Official Website·Official vendor website
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Sources & Data Trail · Streak
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.5/5 · 264 reviews
- 4.Capterra·Capterra verified reviews · 4.5/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews