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Updated today · Independent Analysis
Amplitude vs Plausible Analytics
Capability Overview
Amplitudevs Plausible Analytics
4.5G2-0.2 vs Plausible Analytics
Only in Amplitude
- ✦ Product Analytics
- ✦ Retention
- ✦ Cohort Analysis
✓ Free planFrom $49/mo(pricier)3,000+ companies users · est. 2012
Plausible Analyticsvs Amplitude
4.7G2+0.2 vs Amplitude
Only in Plausible Analytics
- ✦ Pageview Tracking
- ✦ Custom Events
- ✦ Goal Conversions
From $9/mo(cheaper)12k+ customers users · est. 2019
Quick VerdictIndependent Analysis
Amplitude and Plausible Analytics are both Analytics & BI tools. Amplitude starts at $49/mo, Plausible Analytics at $9/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Amplitude vs Plausible Analytics
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Amplitude Unique Strength
Experiment Guardrail Metrics Monitored Automatically
Amplitude Experiment tracks both the primary metric and predefined guardrails in parallel, stopping a winning A/B test if a guardrail metric like session length drops below threshold.
→ Choose Amplitude if this scenario applies to you. Plausible Analytics doesn't offer a comparable solution.
Amplitude Unique Strength
Predictive Cohort for Churn Intervention
Amplitude's predictive cohorts identify users with high churn probability based on behavioral signals, letting growth teams trigger retention campaigns before the user goes inactive.
→ Choose Amplitude if this scenario applies to you. Plausible Analytics doesn't offer a comparable solution.
Amplitude Unique Strength
Cross-Platform Funnel With Identity Resolution
Amplitude stitches anonymous and identified events across web and mobile using Amplitude ID, showing the true cross-platform conversion funnel instead of inflated session counts.
→ Choose Amplitude if this scenario applies to you. Plausible Analytics doesn't offer a comparable solution.
Plausible Analytics Unique Strength
GDPR-Compliant Analytics Without a Cookie Banner
Plausible's cookieless tracking requires no consent banner under GDPR, removing the UX friction that depresses conversion rates on cookie-consent flows.
→ Choose Plausible Analytics if this scenario applies to you. Amplitude doesn't offer a comparable solution.
Plausible Analytics Unique Strength
Shared Dashboard for Agency Client Reporting
Plausible's public dashboard URLs let agencies share real-time site analytics with clients without giving them platform access or building a separate reporting layer.
→ Choose Plausible Analytics if this scenario applies to you. Amplitude doesn't offer a comparable solution.
Plausible Analytics Unique Strength
Sub-1KB Script for Core Web Vitals Protection
Plausible's tracking script is under 1KB, adding under 5ms to page load versus Google Analytics' 45KB tag, directly protecting Lighthouse performance scores.
→ Choose Plausible Analytics if this scenario applies to you. Amplitude doesn't offer a comparable solution.
Pricing Comparison & PlansHigh· Verified Jul 2, 2026
Amplitude Plans
Free tier available
Starter
FreeBest for: Individuals and explorers getting started
- ✓10K MTUs / up to 2M events
- ✓out-of-the-box analytics + templates
- ✓Session Replay
- ✓unlimited feature flags
- ✓Web Experimentation
View on vendor site
MOST POPULARPlus
$49/user/moBest for: Small teams finding product-market fit
- ✓Up to 300K MTUs or 25M events
- ✓unlimited product analytics
- ✓behavioral cohorts
- ✓feature tagging
- ✓segmentation for Web Experimentation
View on vendor site
Growth
Contact SalesBest for: Businesses looking to scale
- ✓Custom MTU or event volume
- ✓advanced behavioral analysis
- ✓causal insights and monitoring
- ✓Feature Experimentation
- ✓code editor for Web Experimentation
View on vendor site
Enterprise
Contact SalesBest for: Larger enterprises with complex requirements
- ✓Custom MTU/event volume
- ✓cross-product analysis
- ✓advanced data + permission controls
- ✓mutual exclusion groups for A/B tests
- ✓multi-armed bandit experiments
View on vendor site
Plausible Analytics Plans
Paid plans only
Starter
$9/site/momonthlyor$90/yrsave 17%
Best for: Solo projects and new sites
- ✓1 site
- ✓3 years data retention
- ✓privacy-friendly dashboard
- ✓email/Slack reports
- ✓Google Analytics import
View on vendor site
MOST POPULARGrowth
$14/site/momonthlyor$140/yrsave 17%
Best for: Growing projects needing team access
- ✓Multiple sites
- ✓Share dashboards with clients
- ✓Invite team members
- ✓Shared links
- ✓Embedded dashboards
View on vendor site
Business
$19/site/momonthlyor$190/yrsave 17%
Best for: Advanced marketing + API
- ✓Everything in Growth
- ✓Funnels and user journeys
- ✓Ecommerce revenue attribution
- ✓Custom properties
- ✓Stats API
View on vendor site
Enterprise
Contact SalesBest for: Large scale, custom limits
- ✓Everything in Business
- ✓SSO (Single Sign-On)
- ✓Sites API
- ✓Managed proxy
- ✓Scheduled raw event exports
View on vendor site
Capability Breakdown
8 differences found across 15 standardized features
Feature
Amplitude
Plausible Analytics
Retention Analysis
✓
✗
Cohort Analysis
✓
✗
Session Replay
✓
✗
A/B Testing
✓
✗
Self-Hosting
✗
✓
Mobile SDKs
✓
✗
Slack Integration
✓
✗
User Identification
✓
✗
Total (raw)
29
15
Amplitude Features
- •Product Analytics
- •Funnels
- •Retention
- •Cohort Analysis
- •A/B Testing
- •Predictions
- •Experiment
- •Session Replay
- •User Profiles
- •Dashboards
- •API Access
- •Mobile SDKs
- •Data Streaming
- •Slack Integration
- •CDP
- •AI Agents & MCP
- •Web Experimentation
- •Feature Flags
- •Heatmaps
- •AI Feedback
- •Guides and Surveys
- •AI Assistant
- •Behavioral Cohorts
- •Multi-armed Bandit Experiments
- •Mutual Exclusion Groups
- •Predictive Audiences
- •Real-time Event Streaming
- •SCIM Provisioning
- •SSO
Plausible Analytics Features
- •Pageview Tracking
- •Custom Events
- •Goal Conversions
- •Real-time Dashboard
- •Privacy-First
- •No Cookies
- •GDPR Compliant
- •Custom Domains
- •Email Reports
- •API Access
- •Self-Hosting Option
- •Shared Dashboards
- •UTM Tracking
- •Funnels
- •Revenue Tracking
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
Pros
- +Deep behavioral analysis with event segmentation and user cohorts
- +Integrated A/B testing and experimentation platform
- +Generous free tier with core analytics features
- +Real-time user journey visualization with Pathfinder charts
- +Predictive analytics for user conversion and churn (paid tiers)
Cons
- −Steep learning curve; requires data governance for accurate insights
- −Custom pricing for Growth/Enterprise tiers can be very expensive
- −Limited data lookback window (2 years) on some plans
- −Session-based analysis is less intuitive than event-based
- −Lacks comprehensive marketing attribution features vs. Google Analytics
Pros
- +No cookie banner needed for GDPR/CCPA/PECR compliance
- +Extremely lightweight script (<1KB) won't slow down your site
- +Open-source with a self-hosting option for full data control
- +All key metrics visible on a single, clean dashboard
- +Shareable public dashboards without requiring a login
Cons
- −No user-level or session-level tracking for deep behavior analysis
- −Lacks advanced features like heatmaps or session recordings
- −Limited custom reporting and segmentation compared to GA4
- −No native mobile app analytics (web only)
- −Fewer third-party integrations than enterprise analytics tools
At a Glance
User Rating
4.5/5vs4.7/5
Amplitude
Plausible Analytics
▲
Starting Price
$49/movs$9/mo
Amplitude
▲
Plausible Analytics
Feature Count
29 featuresvs15 features
Amplitude
▲
Plausible Analytics
User Base
3Kvs12
Amplitude
▲
Plausible Analytics
Amplitude · Price & Data SyncLast verified: July 2, 2026 · CE-ANLYT-2026W26-30FE6D · ✓ Pricing updated Jun 28, 2026
Plausible Analytics · Price & Data SyncLast verified: July 2, 2026 · CE-ANLYT-2026W26-3E72CB · ✓ Pricing updated May 28, 2026
Recent Price History
Amplitude
Amplitude "Plus" price changed from custom pricing to $49/mo
Price change · Jun 28, 2026
Amplitude
Amplitude updated "Plus" from $49/mo to Custom
Price change · May 28, 2026
Plausible Analytics
Plausible Analytics added a new "Starter" plan at $9/mo
Plan added · May 28, 2026
Plausible Analytics
Plausible Analytics raised "Growth" from $9/mo to $14/mo (+56%)
Price change · May 28, 2026
Frequently Asked Questions
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